Business mashups, or mashup business

The document discusses mashups and web 2.0 technologies. It first defines mashups as websites or applications that combine content from multiple sources. It then discusses how mainstream businesses and software platforms are now incorporating these technologies. The document notes some common uses of web 2.0, such as collaborative document production and knowledge sharing. It also provides examples of how mashups are being used for tasks like accessing bank account information or listing items for sale on eBay directly from Microsoft Office. However, it argues that current uses of these technologies are underwhelming and that they are often treated as disposable applications apart from core IT. The document suggests mashups and web 2.0 should focus on users and tasks rather than