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#mobileculture
8th March 2011
@jmacdonald
"Much more can be done, not in the sense of the global or
macro issues, but in terms of proactive policy and
management responses for, and on behalf of, philanthropic
giving and cultural non-profit organisations.”
Helmut Anheier, Jan 2009
“…cultural industries are of enormous, and growing, value to the British economy; that a
healthy cultural realm is a powerful reason for Britain's magnetism as a tourist destination;
that British cultural excellence – from film stars to great artists – is a valuable signifier of
British identity abroad and pride at home and that arts education at school has a powerful
effect on children's attainment overall.” Charlotte Higgins (@chiggi), Nov 2010
Camerjam mobile for the cultural sector jonathan macdonald
Camerjam mobile for the cultural sector jonathan macdonald
a. circumstance that can
Camerjam mobile for the cultural sector jonathan macdonald
b. structure that can
structure that can
how we suffer depends on how we are structured
Camerjam mobile for the cultural sector jonathan macdonald
core asset
core opportunity
                    =


c. asset that can
consuela deserves
    more respect
mobilisation of advocacy

   (inside & outside)
mobilisation of creativity

       (inside & outside)
Camerjam mobile for the cultural sector jonathan macdonald
d. technology that can
Camerjam mobile for the cultural sector jonathan macdonald
convergence of
device and person
rather than
device and device
rules of engagement
Camerjam mobile for the cultural sector jonathan macdonald
e. implementation that can
tactical level: loads of really cool stuff
plenty of expert advice
but it’s more about
         what it does,
rather than what it is
strategic level:
(almost) the most
important thing
Camerjam mobile for the cultural sector jonathan macdonald
holistic level: the place to start
takeaways
Camerjam mobile for the cultural sector jonathan macdonald
1. citizentricity
2. collaboration
3. courage
Camerjam mobile for the cultural sector jonathan macdonald
there are two ways of
            spreading light:
           to be the candle,
or the mirror that reflects it
                       Edith Wharton
jonathan@thisfluidworld.com
www.thisfluidworld.com
www.jonathanmacdonald.com
www.everysingleoneofus.com
www.humandialogue.com

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Camerjam mobile for the cultural sector jonathan macdonald