Carousell Pitch

This document outlines a strategy for an online marketplace to enter the Australian market. It begins with an analysis of the target audience of Australian university students, noting their buying and selling behaviors online. It then examines competitors like Carousell, highlighting strengths like an easy user interface but also weaknesses. The proposed entry strategy focuses on adding functions to meet local needs, partnering with university clubs and societies, and streamlining processes. Specific tactics include a trade and swap function, partnerships during orientation week, and corporate social responsibility initiatives to build a deeper brand connection with students. The timeline proposes implementing the strategy from January to December.