Case of Portakabin
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Portakabin is a company that provides modular and portable buildings for temporary offices, schools, and homes. They have been innovating modular buildings for over 50 years. Their buildings can house from one to over 1,000 people and are constructed of steel with a galvanized steel floor frame. Portakabin prides itself on quality and guarantees on-time and on-budget completion of all projects. They conduct frequent customer satisfaction surveys and aim to solve any issues within 24 hours. Through high quality products and services, Portakabin has positioned itself as a leader in the modular buildings market.
Case of Portakabin
- 1. PORTAKABIN PEVS; Service Management; February 2015 Author: Antonia Ficova
- 2. What is Portakabin? - a small building that is designed to be moved from place to place and is used as a temporary office, school, for home - Portakabin Group companies have been providing delivering market-leading modular buildings for every application - 1961 – Portakabin registered as a trademark and launches its original site accommodation building
- 3. - Modular Building innovators for more than 50 years – 7countries-1,600 colleagues - The complete modular building service – from planning applications, design and installation to fitting out and ongoing maintenance
- 4. - Buildings in the Portakabin range can be configured to house from one to more than 1,000 people - will make all arrangements for the delivery of your building - Modular and portable buildings are transported by road on a flat-bed lorry or trailer platform and positioned using a lorry-mounted or standard crane - Portakabin buildings are constructed with a steel outer wall, steel roof and galvanised steel floor frame
- 5. LEARNING OUTCOMES FOR THIS LESSON - Know that quality relates to how well a product does what it is intended to do. - Explain how the ability to provide quality consistently gives some companies competitive advantage. - Demonstrate the importance of offering customers high quality service.
- 6. INTRODUCTION - Most businesses compete with other firms in their market. - For instance, it could be on prices, products or service. - Portakabin competes on quality.
- 7. QUALITY - Quality relates to how well a product does what it is meant to do. There are two sources for quality - Internal. The Group makes sure it provides not just good products but also all the extras a client might need. For instance, carpets and climate control systems. - External. Meeting building standards. The Group meets the international standard ISO9001 - Quality also involves keeping pace with new technology and building solutions.
- 8. QUALITY SERVICE - Providing customer service is another vital part of Quality Management. - The company believes that providing exceptional levels of customer service is as important as the quality of the products it makes. - To support this commitment, it has developed a number of initiatives aimed at continuously improving service.
- 9. PROMOTION - a market analysis to identify the key reasons why customers buy products before deciding on the promotional strategies to adopt.. - deals with is business to business - it sells to big organizations such as schools, hospitals, churches etc. - good understanding of business to business market has helped portakabin to organize its promotional activities in the right ways.
- 10. Portakabin - Guarantees to complete all projects on time and on budget. - Contacts customers after delivery to check they are happy. - Aims to solve problems within 24 hours. Operates a Customer Charter laying down standards. - Offers a complete plan, design and build service. - Runs a monthly customer satisfaction survey.
- 11. CONCLUSION -In a competitive market, businesses stay ahead by offering products that are different and/or superior in ways that matter to customers. - Portakabin has positioned itself at the top end of the modular buildings market in terms of quality, whilst at the same time providing value-for-money products that fully meet key standards set out in IS0 9001. - This outcome is the result of a great deal of thought, careful planning and ongoing education and training of a skilled and dedicated workforce.
- 12. Antonia Ficova [email protected] Thank you for your attention!