Chapter-7
Measuring and Controlling
Assets Employed
Investment center
When profit is compared with the assets employed in earning

it, the division is called investment center.
Objectives
Provide information that is useful for making sound decision.
To measure the performance of business unit as an economic

entity.
To motivate the managers to make such sound decisions.
Focusing on profit without considering the investment will

not serve the purpose.
Unless the amount of assets employed is taken into
consideration, it is difficult for senior management to
compare the profit performance of one business unit with
another.
Example
Golden grain, a business unit of Quaker Oats, had very high

profitability and appeared to be one of Quaker Oats’ best
division. It was however acquired by Quaker Oats at a
premium above its book value. Based on the assets employed
as measured by this premium, Golden grain actually was
undertaken.
Objectives of business units
They should generate adequate profits out of the resources at

their disposal.
They should invest in additional resources only when the
investment will produce an adequate retun, discounted at the
company’s earning rate.
Retun on Investment
ROI is a ratio
The numerator is income as reported on the income

statement.
The denominator is assets employed.
Assets Employed= Total Assets- Current liabilities

OR
Non Current Assets+ Working capital
Economic Value Added is a dollar amount rather than a

ratio.
It is found by subtracting a capital charge from the net
operating profit.
Coca-Cola, GE and AT&T, employ EVA internally to
measure wealth creation performance.
A measure of a company's financial performance based on the

residual wealth calculated by deducting cost of capital from
its operating profit (adjusted for taxes on a cash basis). (Also
referred to as "economic profit".)
EVA= Net Operating Profit After Taxes (NOPAT) -

(Capital * Cost of Capital)
This measure was devised by Stern Stewart & Co. Economic

value added attempts to capture the true economic profit of a
company.
There are four steps in the calculation of EVA:

1. Calculate (NOPAT)
2. Calculate Total Invested Capital (TC)
3. Determine a Cost of Capital (WACC)
4. Calculate EVA = NOPAT – WACC% * (TC)
Example
If Operating Profit= 1,oo,ooo
Total investment=1mn.
ROI= 1,00,000/10,00,000=10%
If capital is $100 million - including debt and shareholder

equity - and the cost of using that capital (interest on debt
and the cost of underwriting the equity) is $13 million a
year, it will add economic value for his shareholders only
when profits are more than $13 million a year. If it earns $20
million, the company's EVA will be $7 million.
Measuring Assets Employed
What practices will induce business unit managers to use

their assets most efficiently?
What practices best measure the performance of the unit as
an economic entity?
Working Capital Component
Cash
Receivables
Inventories
Working capital in general
Property ,Plant and Equipment
Leased Assets
Idle Assets
Intangible Assets
Cash
Centralized v/s Decentralized
Higher amountv/s Lower amount
Receivables
End of the year balance or Intra period balance
At selling price or at COGS
Inventories
End of the period amount v/s Intra period amount
Which method of inventory valuation to be followed
Working capital in general
Accounts payable
Property ,Plant and Equipment
Acquisition of new Equipment
Gross book value
Disposition of Assets
Annuity Depreciation
Acquisition of new Equipment
Business unit that have old almost fully depreciated asset will

tend to report larger economic value added than units that have
newer assets.
If depreciable assets are included in the investment base at

net book value, business unit profitability is misstated and
business unit managers may not be motivated to make
correct acquisition decisions.
Non Current liabilities
The capital Charge
EVA v/s ROI

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Chap 7

  • 1. Chapter-7 Measuring and Controlling Assets Employed Investment center
  • 2. When profit is compared with the assets employed in earning it, the division is called investment center.
  • 3. Objectives Provide information that is useful for making sound decision. To measure the performance of business unit as an economic entity. To motivate the managers to make such sound decisions.
  • 4. Focusing on profit without considering the investment will not serve the purpose. Unless the amount of assets employed is taken into consideration, it is difficult for senior management to compare the profit performance of one business unit with another.
  • 5. Example Golden grain, a business unit of Quaker Oats, had very high profitability and appeared to be one of Quaker Oats’ best division. It was however acquired by Quaker Oats at a premium above its book value. Based on the assets employed as measured by this premium, Golden grain actually was undertaken.
  • 6. Objectives of business units They should generate adequate profits out of the resources at their disposal. They should invest in additional resources only when the investment will produce an adequate retun, discounted at the company’s earning rate.
  • 7. Retun on Investment ROI is a ratio The numerator is income as reported on the income statement. The denominator is assets employed.
  • 8. Assets Employed= Total Assets- Current liabilities OR Non Current Assets+ Working capital
  • 9. Economic Value Added is a dollar amount rather than a ratio. It is found by subtracting a capital charge from the net operating profit. Coca-Cola, GE and AT&T, employ EVA internally to measure wealth creation performance.
  • 10. A measure of a company's financial performance based on the residual wealth calculated by deducting cost of capital from its operating profit (adjusted for taxes on a cash basis). (Also referred to as "economic profit".)
  • 11. EVA= Net Operating Profit After Taxes (NOPAT) - (Capital * Cost of Capital) This measure was devised by Stern Stewart & Co. Economic value added attempts to capture the true economic profit of a company.
  • 12. There are four steps in the calculation of EVA: 1. Calculate (NOPAT) 2. Calculate Total Invested Capital (TC) 3. Determine a Cost of Capital (WACC) 4. Calculate EVA = NOPAT – WACC% * (TC)
  • 13. Example If Operating Profit= 1,oo,ooo Total investment=1mn. ROI= 1,00,000/10,00,000=10%
  • 14. If capital is $100 million - including debt and shareholder equity - and the cost of using that capital (interest on debt and the cost of underwriting the equity) is $13 million a year, it will add economic value for his shareholders only when profits are more than $13 million a year. If it earns $20 million, the company's EVA will be $7 million.
  • 15. Measuring Assets Employed What practices will induce business unit managers to use their assets most efficiently? What practices best measure the performance of the unit as an economic entity?
  • 16. Working Capital Component Cash Receivables Inventories Working capital in general Property ,Plant and Equipment Leased Assets Idle Assets Intangible Assets
  • 18. Receivables End of the year balance or Intra period balance At selling price or at COGS
  • 19. Inventories End of the period amount v/s Intra period amount Which method of inventory valuation to be followed
  • 20. Working capital in general Accounts payable
  • 21. Property ,Plant and Equipment Acquisition of new Equipment Gross book value Disposition of Assets Annuity Depreciation
  • 22. Acquisition of new Equipment Business unit that have old almost fully depreciated asset will tend to report larger economic value added than units that have newer assets.
  • 23. If depreciable assets are included in the investment base at net book value, business unit profitability is misstated and business unit managers may not be motivated to make correct acquisition decisions.