Chapter 3 Global Corporation (1).pdf

Global
Corporation
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Chapter 3
2023

Whatisaglobalcorporation?
Corporations expanding business globally and not domestically
operating are called multinational companies. It offers several
advantages to its business transactions but poses logistical
and cultural challenges.
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"Our Jollibee Group was founded in 1975 by Tony Tan Caktiong. With the help of his
wife Grace, his family, and in-laws, they started everything with a small family
business selling ice cream in the streets of Manila. Three years after starting, the
family saw the opportunity for hot meals. They converted the ice cream parlors
into the Jollibee brand we know today."

"Tony always saw the huge potential for his business and dreamt big. He put faith
in hard work, passion, and focus, to turn his then-small business into one of the
biggest companies in the Philippines, Asia and now, the world."

"Today, that dream has brought us from a single brand into a restaurant group with
17 well-loved brands and over 5,800 stores in 34 countries. Through our mission of
bringing the joy of eating to everyone, we aim and continue to work to become one
of the top five restaurant companies in the world."

2023
Aglobalcompanyfirmly
observesitsoriginallocal
culture.
A company that is engaging in global competition still
observes its offerings and processes consistent with its
local culture. In a global model, the business does not
adapt to local norms; rather, it imposes its existing
business model on the country.

2023
Aglobalcompanyfirmly
observesitsoriginallocal
culture.
The only exception to the global model is the marketing
approach to drive sales in individual countries. The
product is consistent, but messaging must adapt to work
within the cultural norms.

2023
GroupWork
THE COCA-COLA COMPANY NESTLE PROCTER AND GAMBLE

2023
GroupWork
UNILEVER SAMSUNG ELECTRONICS FORD MOTOR COMPANY

Whattoincludeinyourreport
A brief history of the company
In which countries does the company operate? How
many?
What products do they sell?
How do they market their products in different
countries? Give examples.
1.
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3.
4.
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Chapter 3 Global Corporation (1).pdf

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Chapter 3 Global Corporation (1).pdf