China’s Soft PowerHanseokRyu
Two extreme cities I’ve been living in recent two years…
China's Soft Power
China's Soft Power
Hard Powerv.s.Soft Power
Soft PowerHard PowerExplicit / DirectImplicit / IndirectForceCharmMakeLetTop-downBottom-upLinear / HierarchyNon-linear / Network
60th AnniversaryPeople’s Rep. ofCHINA
Crouching tiger slowly begins wielding its influence over the world…
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
“We can achieve in one week what they(the U.K.) can achieve in one month. That's the reason ourperformers give such brilliant performances. I think other than North Korea, no other country anywhere in the world can achieve this.”Yimou Zhang
Cultural DifferencePut into abstract icons by Liu Yang
PartyThe BossMeThe Way of Life
UniformityOverIndividuality
Communist Control  +  Cultural BackgroundHard PowerExplicit / DirectThe BossForceMakeTop-downThe Way of LifeLinear / Hierarchy
Meanwhile in the U.S it is…IndividualityOverUniformity
China's Soft Power
China's Soft Power
China's Soft Power
   We are …MicrosoftizedStarbucktifizedGooglized
China's Soft Power
China's Soft Power
Democratic Freedom +  Cultural BackgroundSoft PowerImplicit / IndirectThe BossCharmLetBottom-upThe Way of LifeNon-linear / Network
Two extreme things I saw and heardin China last year.
 Case #1Ethnic clashes in Urmuqi last July
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
 Case #2Lu Guang's "Pollution in China" project
China's Soft Power
China's Soft Power
China's Soft Power
China's Soft Power
國進民退State rises while people fall back
In Status Quo,You’re anonymousYou’re a number
However, history says Chinese culture is…fundamentally soft(Even softer than the U.S. gov’t)
Soft PowerHard Power
The best of man is like water,Which benefits all things, and does not contend with them,Which flows in places that others disdain,Where it is in harmony with the Way.- Laotse
Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend.- BRUCE LEE
Thanks!

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China's Soft Power