To choose the right key performance indicators (KPIs) for a product, one must first be clear on the business goals of the product. Only collect KPIs that will help make decisions, avoiding "vanity metrics" that don't provide useful information. Both quantitative and qualitative KPIs should be used to get a balanced view of the product's performance. In addition, include both lagging indicators of past performance and leading indicators of future potential to understand outcomes and likelihood of meeting goals. Consider more than just financial and customer metrics, as motivation, leadership, and trends are also important factors for long-term success. KPIs should be measured and analyzed iteratively to continuously improve processes through a data-driven approach
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