CHOOSING PLATFORMS
FOR SOCIAL MEDIA
Helen V. Madamba, MD MPH-TM
#HealthXPH
SOCIAL NETWORKING
https://delvalle.bphc.org/mod/wiki/
• Using websites and applications to communicate
informally with others, find people and share
similar interests
• Allows users to directly connect with one another
through groups, networks and location.
SOCIAL NETWORKING
https://delvalle.bphc.org/mod/wiki/
• Facebook Page for Advocacies and Organizations
• Facebook Support Groups
• Facebook Messenger Chat Groups
VSMMC
uses Facebook
Messenger
to communicate with
stakeholders to organize
the Quarterly Maternal-
Perinatal Statistics to
reduce maternal and
perinatal mortality in
Cebu
VSMMC
ECS
TDH
CPH
SAMCH
The Maternal-Perinatal Statistics Facebook
Messenger chat group supplements the
Online Referral System, cellphone
communications and the traditional
telephone referral system.
VSMMC has a
Facebook
Page where
daily statistics
of patient
admissions
are shared
with the
public.
#TEACHCebu uses Facebook Messenger to
communicate with stakeholders
MICROBLOGGING
• Posting very short entries or updates on a social
networking site
• Allows users to subscribe to other users’ content,
send direct messages, and reply publicly
• Allows users to create and share hashtags to share
content about related subjects
https://delvalle.bphc.org/mod/wiki/
https://tweetdeck.twitter.com
https://tweetdeck.twitter.com
Customizable
columns
Multiple accounts toggling
Scheduling tweets
Automatically refreshing feeds
#HealthXPH tweetchat
Healthcare Conversations on Twitter
Saturdays 9:00 p.m. to 10:00 p.m.
@helenvmadamba
1. Log onto your account.
2. Search #HealthXPH.
3. Read the tweets.
4. Include #HealthXPH in your
message.
BLOGGING
• Recording opinions, stories, articles and links to
other websites on a personal website
https://delvalle.bphc.org/mod/wiki/
BLOGGING
BLOGGING
PHOTO SHARING
• Publishing a user’s digital photos, enabling the
user to share photos with others either publicly or
privately.
https://delvalle.bphc.org/mod/wiki/
VIDEO SHARING
• Publishing a user’s digital photos, enabling the user
to share photos with others either publicly or
privately
• Allows users to embed media in a blog or Facebook
post, or link media to a tweet
https://delvalle.bphc.org/mod/wiki/
VIDEO CONFERENCING
VIDEO CONFERENCING
SHIP uses zoom for continuing
medical education of HIV treatment
hubs and primary HIV care centers
• Invited speakers give
educational lectures off-
site and online
• Allows learning without
the cost of face to face
training
ONLINE EDUCATIONAL
TOOLS
MULTIPLE SOCIAL MEDIA PLATFORMS
• An aggregator is a tool that can be used to “aggregate
social media site feeds in one spot, allowing users to
search by keywords.
• HootSuite supports social network integrations for
Twitte, Facebook, LinkedI, Goodle+, WordPress and
more.
https://delvalle.bphc.org/mod/wiki/
Choosing Platforms for Social Media

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Choosing Platforms for Social Media