CSR- CLASS II
❑TOPICSTO COVER:
❑SUSTAINABLE DEVELOPMENT
❑DIMENSIONS OF SD
❑MODELS OF SD
❑SD & CORPORATE WORLD: TRADEOFFS
2.
Legal framework inIndia
❑India is the first country in the world to make corporate social
responsibility (CSR) mandatory, following an amendment to the Companies
Act, 2013 in April 2014.
❑Businesses can invest their profits in areas such as education, poverty,
gender equality, and hunger as part of any CSR compliance.
❑Amid the COVID-19 (coronavirus) outbreak, the Ministry of Corporate
Affairs has notified that companies’ expenditure to fight the pandemic will
be considered valid under CSR activities.
❑ Funds may be spent on various activities related to COVID-19 such as
promotion of healthcare including preventive healthcare and
sanitation, and disaster management
4.
❑The amendment notifiedin the Companies Act, 2013 requires companies:
with a net worth> INR 5 billion (US$70 million) or more,
or
an annual turnover> INR 10 billion (US$140 million)
or
net profit> INR 50 million (US$699,125)
→spend 2% of their avg net profits of three years on CSR.
❑Prior to that, the CSR clause was voluntary for companies, though it was
mandatory to disclose their CSR spending to shareholders.
❑If not spent– clauses are there
5.
These guidelines urgebusinesses to actualize the principles in letter and spirit. These
principles are:
• Businesses should conduct and govern themselves with integrity in a manner that
is Ethical, Transparent and Accountable
• Businesses should provide goods and services in a manner that is sustainable
and safe
• Businesses should respect and promote the well-being of all employees, including
those in their value chains
• Businesses should respect the interests of and be responsive to all their
stakeholders
• Businesses should respect and promote human rights
• Businesses should respect and make efforts to protect and restore the
environment
• Businesses, when engaging in influencing public and regulatory policy, should do
so in a manner that is responsible and transparent
• Businesses should promote inclusive growth and equitable development
• Businesses should engage with and provide value to their consumers in a
responsible manner
6.
• Activities whichmay be included by companies in their Corporate Social Responsibility Policies
Activities relating to:—
• (i) eradicating hunger, poverty and malnutrition, promoting health care including preventive
health and sanitation [Including contribution to the Swatch Bharat Kosh set-up by the Central
Government for the promotion of sanitation] and making available safe drinking water;
• (ii) promoting education, including special education and employment enhancing vocation skills
especially among children, women, elderly, and the differently abled and livelihood
enhancement projects;
• (iii) promoting gender equality, empowering women, setting up homes and hostels for women
and orphans; setting up old age homes, day care centres and such other facilities for senior
citizens and measures for reducing inequalities faced by socially and economically backward
groups;
• (iv) ensuring environmental sustainability, ecological balance, protection of flora and fauna,
animal welfare, agroforestry, conservation of natural resources and maintaining quality of soil,
air and water 4 [including contribution to the Clean Ganga Fund set-up by the Central
Government for rejuvenation of river Ganga];
• (v) protection of national heritage, art and culture including restoration of buildings and sites of
historical importance and works of art; setting up public libraries; promotion and development
of traditional arts and handicrafts;
• ITC Group,a conglomerate with business interests across hotels, FMCG,
agriculture, IT, and packaging sectors has been focusing on creating
sustainable livelihood and environment protection programs.
• The company has been able to generate sustainable livelihood opportunities
for 6 Million people through its CSR activities.
• Their e-Choupal program, which aims to connect rural farmers through the
internet for procuring agriculture products, covers 40,000 villages and over
four million farmers. It’s social and farm forestry program assists farmers in
converting wasteland to pulpwood plantations.
• Social empowerment programs through micro-enterprises or loans have
created sustainable livelihoods for over 40,000 rural women.
ITC Group
12.
❑The Tata Groupconglomerate in India carries out various CSR projects, most of which are
community improvement and poverty alleviation programs.
❑Through self-help groups, it has engaged in women empowerment activities, income
generation, rural community development, and other social welfare programs.
❑In the field of education, the Tata Group provides scholarships and endowments for
numerous institutions.
❑The group also engages in healthcare projects, such as the facilitation of child education,
immunization, and creation of awareness of AIDS.
❑ Other areas include economic empowerment through agriculture programs, environment
protection, providing sports scholarships, and infrastructure development, such as
hospitals, research centers, educational institutions, sports academy, and cultural centers.
14.
Ultratech cement
❑Ultratech Cement,India’s biggest cement
company is involved in social work across 407
villages in the country aiming to create
sustainability and self-reliance.
❑Its CSR activities focus on healthcare and family
welfare programs, education, infrastructure,
environment, social welfare, and sustainable
livelihood.
❑The company has organized medical camps,
immunization programs, sanitization programs,
school enrollment, plantation drives, water
conservation programs, industrial training, and
organic farming programs.
15.
• Mahindra &Mahindra
• Indian automobile manufacturer Mahindra & Mahindra (M&M)
established the K. C. Mahindra Education Trust in 1954, followed by
Mahindra Foundation in 1969 with the purpose of promoting
education. The company primarily focuses on education programs to
assist economically and socially disadvantaged communities.
• Its CSR programs invest in scholarships and grants, livelihood training,
healthcare for remote areas, water conservation, and disaster relief
programs. M&M runs programs such as Nanhi Kali focusing on
education for girls, Mahindra Pride Schools for industrial training, and
Lifeline Express for healthcare services in remote areas.
17.
SUSTAINABILITY
• World Commissionon Environment and Development (WCED) launched the concept of
sustainable development to illustrate new schemes orientated to economic, social and ecological
benefits. Sustainable development can be defined as “The development that meets the needs
of the present generation without compromising the ability of future generations to meet
their own needs”
• Sustainability can be defined as “the expectations of improving the social and environmental
performance of the present generation without comprising the ability of future generations to meet
their social and environmental needs” (Hart & Milsten, 2003).
• Sustainability was cited in various ways in literature based on the source, however the core
concept always refers to the society and the environment.
18.
• Why dowe need a framework for sustainability?
• Many businesses are struggling to understand the vast array of issues that are
coming their way.
• FRAMEWORK FOR SUSTAINABILITY
• It provides a simple way of understanding the full range of seemingly
unrelated subjects, which can be handy if you’re a busy Chief Executive.
• Climate change, poverty, resource depletion, peak oil, overfishing – not only does
the list seem to be growing, but the items on it seem to get more complex and
strange by the minute.
• That’s why a framework can be handy.
19.
SUSTAINABILE DEVELOPMENT GOALS
•The United Nations Conference on the Human Environment in 1972
• In 1987, 1992. United Nations Conference on Environment and Development
• The United Nations Millennium Summit in 2000: New York. The representatives of 189 countries
adopted the Millennium Development Goals (MDGs) with the development and elimination of
extreme poverty as the focus, including 8 key areas and 21 operational targets
• September 2015: more than 150 heads of state and government participated in New York.
• adopted “Transforming our World — the 2030 Agenda for Sustainable Development”.
• The agenda set out the Sustainable Development Goals (SDGs), covering 17 focus areas and 169
specific targets.
• Compared to MDGs, SDGs changed the traditional concept of development fundamentally. Besides
solely pursuing economic growth, SDGs put forward the concept of inclusive growth and SD featuring
coordinated economic, social, and environmental development.
3 P FRAMEWORKOF SUSTAINABILITY
• Three fundamental factors (People, Planet, and Profit (the three P’s)) associated with the TBL construct can
be accounted as the dimensions of sustainability.
• Sustainability of any process, thus, bank upon the economic, social, and environmental pillars as shown in
Figure 1
• If any of these pillars is weak then the process cannot be considered a sustainable practice.
• The interlocking circles indicate that these three dimensions should be integrated in a way to be able to
maintain balance between all the factors (IUCN, 2005).
• It is observed that even most of the distinguished organizations focus on only one dimension at a time.
• United Nations Environmental Programme (UNEP), the environmental protection agencies (EPA) of
many nations, and environmental NGOs focus only on the environmental pillar.
• On the other hand, the primary focus area of The World Trade Organization (WTO) and the Organization for
Economic Cooperation and Development (OECD) centred on economic growth.
• It is difficult to include all the three pillars in one process, still efforts should be made in this direction for the
continuance of natural resources indefinitely in future.
• Imagine yourselfon a small, sun-
drenched island called Y.
• The turquoise water laps gently
against the shore, swaying colorful
fishing boats anchored nearby.
• Lush greenery covers the island, and
the air is filled with the cacophony of
exotic birds.
• This is a place where generations of
families have lived in harmony with
nature, their lives deeply intertwined
with the vibrant coral reef teeming with
life just offshore.
25.
For as longas anyone on BLUE ISLAND can remember,
the reef has been the heart of their existence.
Tourists, drawn by the reef's breathtaking beauty, would
snorkel amongst the coral gardens, marveling at the
dazzling array of marine life.
Fishermen like RAM, weathered and strong, would return
daily with nets overflowing with colorful fish.
The women would gather by the shore, their laughter echoing
as they cleaned and prepared the catch for market.
BLUE ISLAND thrived – a testament to the delicate balance
between human needs and the health of the ecosystem.
26.
But lately, adark cloud has settled over BLUE
ISLAND
The once-abundant fish are becoming harder
to find.
The vibrant coral that used to shimmer
beneath the waves is now bleached and
lifeless in patches.
RAM returns with barely enough fish to feed
his family, and the playful chatter of tourists
has been replaced by a worried silence.
The reason?
Pollution from a nearby large-scale shrimp
farming operation has taken its toll.
27.
• The shrimpfarms, driven by high
production demands, release excessive
nutrients and chemicals into the water.
• This nutrient overload disrupts the
delicate balance of the reef ecosystem,
leading to algal blooms and coral
bleaching.
• The once-thriving coral dies, leaving
behind a barren wasteland devoid of the
marine life that sustained BLUE ISLAND
for generations.
28.
•GROUP DISCUSSION:
•Divide theclass into groups, each representing a stakeholder group
•(villagers, shrimp farm owners, tourists, government).
• Each group brainstorms the impacts (positive or negative) of the current
situation on their assigned stakeholder group.
•Groups present their findings to the class, creating a comprehensive picture of how
different stakeholders are affected.
•Discussion on potential conflicts and how to find solutions that address the needs
of all stakeholders.
• Discussion on the trade-offs involved and the challenges of implementing
sustainable practices within an industry focused on short-term profits.
29.
• The FiveCapitals Model provides a basis for understanding sustainability in terms of the
economic concept of wealth creation or ‘capital’.
• Any organisation will use five types of capital to deliver its products or services.
• A sustainable organisation will maintain and where possible enhance these stocks of
capital assets, rather than deplete or degrade them.
• The model allows business to broaden its understanding of financial sustainability by allowing
business to consider how wider environmental and social issues can affect long-term
profitability.
• Building a vision and links to existing policies
• The Five Capitals Model can be used to allow organisations to develop a vision of what
sustainability looks like for its own operations, products and services.
• The vision is developed by considering what an organisation needs to do in order to maximise
the value of each capital.
• However, an organisation needs to consider the impact of its activities on each of the
capitals in an integrated way in order to avoid ‘trade-offs’.
• Using the model in this way for decision-making can lead to more sustainable outcome
Basic understanding of SD: Five Capitals Model
30.
❑ Natural capital(also environmental/ ecological capital) is the natural resources (energy and matter)
and processes needed by organisations to produce their products and deliver their services.
❑ 1. Natural Capital What is it?
❑ All organisations rely on natural capital to some degree and have an environmental impact. All organisations
consume energy and create waste. Organisations need to be aware of the limits to our use of the natural
environment, and operate within the Boundary
❑ consumption of natural capital is usually irreversible (for instance species extinction is irreversible)
Forest/ ocean: This includes sinks
that absorb, neutralise or recycle
wastes
Grain, timber, fish, water
climate regulation, carbon cycle
❑ Why it is important to organisations
31.
❑• Substitute naturallyscarce materials with those that are more abundant.
❑• Ensure that all mined materials are used efficiently w systematically reduce
dependence on fossil fuels use renewable resources instead. Eliminate the cyclic
systems and –
❑• where possible. use substances and products in nature – subs persistent and
unnatural compounds with substances that can be easily assimilated broken
down by natural systems. Eliminate waste, re-use or recycle
❑• Protect biodiversity and eco-system functions.
❑• Use renewable resources only from well-manag and restorative eco-systems
❑ Ways organisations can maintain and enhance natural capital
32.
❑ Human capitalincorporates the health, knowledge, skills, intellectual
outputs, motivation and capacity for relationships of the individual.
❑ Human Capital is also about joy, passion, empathy and spirituality.
❑ 2.Human Capital
❑ Why it is important to organisations
❑ Organisations depend on individuals to function – they need a healthy, motivated
and skilled workforce, for instance.
❑ Intellectual capital and knowledge management is increasingly recognised as a key
intangible creator of wealth.
❑ Damaging human capital by abuse of human or labour rights or compromising
health and safety has direct, as well as reputational costs
33.
❑• Give employeesaccess to training, development and life long learning and capture
and sharing knowledge.
❑• Respect human rights throughout its operations and geographical regions.
❑• Understand and respect human values and their different cultural contexts.
❑• Ensure adequate health and safety arrangements, incorporating physical and
mental wellbeing
❑ • Use health promotion and education to support a high standard of health.
❑• Provide a reasonable living wage and fair remuneration for employees and business
partners.
❑• Create opportunities for varied and satisfying work.
❑• Allow for and enhance recreation time and support individuals’ active involvement in
societ
❑ Ways that an organisation can enhance its human capital
34.
❑ Social capitalis any value added to the activities and economic outputs of an organisation by
human relationships, partnerships and co-operation.
❑ For example networks, communication channels, families, communities, businesses, trade
unions, schools and voluntary organisations as well as social norms, values and trust.
❑3. Social Capital
❑ Organisations rely on social relationships and interactions to achieve their objectives.
❑ Internally: social capital takes the form of shared values, trust, communications and shared cultural norms
which enable people to work cohesively and so enable the organisation to operate effectively.
❑ Externally: Social structures help create a climate of consent, or a licence to operate, in which trade and the
wider functions of society are possible.
❑ Organisations also rely on wider socio / political structures to create a stable society in which to operate: e.g.
Government and public services, effective legal systems, trade unions and other organisations.
❑ Why is it important to an organisation
35.
❑• Provide safe,supportive living and working conditions, including family friendly
policies.
❑• Source materials ethically and treat suppliers, customers and citizens fairly.
❑ • Respect and comply with local, national and international law.
❑• Prompt and full payment of taxes and support of social infrastructure.
❑• Effective communication systems throughout the organisation, reflecting
shared values and objectives.
❑• Minimisation of the negative social impacts of products and services
❑• Support the development of the community in which the organisation
operates, including economic opportunities).
❑• Contribute to open, transparent and fair governance systems.
❑ Ways an organisation can enhance social capital
36.
❑ Manufactured capitalis material goods and infrastructure owned, leased or controlled by
an organisation that contribute to production or service provision, but do not become part
of its output.
❑ The main components include buildings, infrastructure (transport networks,
communications, waste disposal systems) and technologies (from simple tools and
machines to IT and engineering).
❑ 4. Manufactured capital
❑ Manufactured capital is important for a sustainable organisation in two ways.
1 the efficient use of manufactured capital enables an organisation to be flexible, innovative and increase the
speed to market of its products and services.
2 manufactured capital and technology can be used to reduce resource use and enhance both efficiency and
sustainability
❑ Why it is important to organisations
37.
❑ • Usinginfrastructure, technologies and processes in a way that uses resources
most efficiently.
❑ • Modular manufacturing systems.
❑ • Product to service shifts, for example leasing products on a continual service
contract rather than a sell and forget approach.
❑ • Reverse logistics and re-use and remanufacturing systems.
❑ • Zero-waste and zero emissions production systems.
❑ • Industrial ecology – looking at synergistic production systems where one
organisation’s waste streams are another’s resources.
❑ • Bio mimicry – mimicking nature and natural processes in industrial processes
and industrial systems design.
❑ • Improvements in product systems (ecoefficiency and eco-innovation).
❑ • Sustainable construction techniques when looking at new infrastructure or
offices.
❑ Ways an organisation can enhance manufactured capital
38.
❑ Those assetsof an organisation that exist in a form of currency that can be
owned or traded, including (but not limited to) shares, bonds and
banknotes. Financial capital (shares, bonds, notes and coin) reflects the
productive power of the other types of capital.
❑ 5. Financial Capital What is it?
❑ Why it is important to organisations
❑ This is the traditional primary measure of business performance and success (the “single bottom
line”) in terms of reporting performance to shareholders, investors, regulators and government.
❑ Sustainable organisations need a clear understanding of how financial value is created, in particular
the dependence on other forms of capital.
❑ For measures of financial capital to truly reflect the value of other forms of capital, organisations
must understand the importance of a number of other factors and how to assign financial importance
to them (see below).
39.
❑ • Ensurefinancial measures reflect the value of other capitals.
❑ • Value intangible assets such as brand and reputation.
❑ • Internalise environmental and social costs and assigning an economic
value to them.
❑ • Effective management of risk and corporate governance issues.
❑ • Demonstrate a positive stance on, and management of, sustainability
issues to improve access to financial capital.
❑ • Ensure the wealth created is fairly distributed.
❑ • Honour relationships with suppliers and customers/citizens.
❑ • Assess the wider economic impacts of the organisations activities,
products and services on society e.g. in creating wealth in the communities
in which the organisation operates
❑ Ways an organisation can enhance financial capital
40.
Human-centric view
NATURAL CAPITALCAN BE REPLACED BY
MANUFACTURED CAPITAL
The only thing that matters is the total
value of the aggregate stock of capital,
which should be at least maintained or
ideally increased for the sake of future generations
NATURAL CAPITAL+
MANUFACTURED CAPITAL = TOTAL CAPITAL
SHOULD BE HIGH
WEAK SUSTAINABILITY
41.
ABSURDLY STRONG SUSTAINABILITY
STRICKLYNATURE-ORIENTED view
BELIEVES NATURAL CAPITAL CANNOT
BE REPLACED BY MANUFACTURED CAPITAL
EXPLOITATION OF NATURAL CAPITAL SHOULD BE AVOIDED.
EARTH BELONGS EQUALLY TO MEN, ANIMAL AND PLANTS
ECOLOGICAL THRESHOLD IS VERY IMPORTANT
42.
STRONG SUSTAINABILITY
BALANCED NATURE-ORIENTEDview
NATURAL CAPITAL IS REQUIRED TO
PRODUCE MANUFACTURED CAPITAL
HOWEVER, NATURAL CAPITAL SHOULD BE
USED PRUDENTLY.
ECOLOGICAL THRESHOLD IS VERY IMPORTANT
PROGRESS WITHOUT COMPROMISING
NATURE
strong sustainability demonstrate that natural capital cannot be viewed as a mere stock of resources.
Rather natural capital is a set of complex systems consisting of evolving biotic and abiotic elements that
interact in ways that determine the ecosystem’s capacity to provide human society directly and/or indirectly
with a wide array of functions and services.
The proponents of strong sustainability invoke several reasons to demonstrate the nonsubstitutability of
natural capital.