Cloud Communication
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Cloud communication integrates corporate communication with cloud computing concepts, enabling companies to disseminate information across various platforms while minimizing costs. It emphasizes the importance of versatile content creation, such as text, video, and audio, and the strategic use of social media and webinars to engage diverse audiences. Companies must partner with communication experts to streamline content production and distribution, ensuring consistency and effective market reach.
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Cloud Communication
- 2. What is Cloud Communication? • Corporate communication using the same concepts of cloud computing • Using the NET to develop PR, Corporate Communication, Social Network, Marketing Research, Customer Relationship at the same time with limited costs
- 3. Content is the key • Cloud communication ensures that every information, news or research produced by your company will be offered to the market trhough different channels like PR, corporate blog, video channels, podcasts, face to face encounters or web seminars at the same time, in different formats
- 4. Public Relations • Ban advertisement language • Produce news based on consistent information like journalists do • If you are announcing a product, give some market information about trends, opportunities, risks • Please: don't even try to start de press release with the name of the company
- 5. The same content in various formats • Cloud communication demands a content in different formats • Text, video, audio • The press release is the starting point for – Notes for the corporate blog – Videos for Youtube or 5min.com and others – Audios for radios and podcast – Coments – FAQs
- 6. Why videos? • Videos are the new language of the NET • Videos guide the press – Journalists consider videos a direct source of information • Videos are largely promoted for those who appeared in the interview • Videos last more than newsletters, because tags and categories remains attracting viewers
- 7. Why Social Network? • Disseminate content for social network allows you to reach different publics • You can drive the different publics to the blog, the site or to a face to face encounter • Remenber: – The NET fragmented the audiences – So, you have to produce information in a lot of ways
- 8. Webinars • Every company deals with relevant content • Finance, technology, innovation, innovative human resources policies • These content can be transformed into web seminars, that help your company to help people to learn well • Web seminars has a social bias because they help to educate people • Remember: – Success web seminars meet at least 10 lectures to satisfy various interests and are NOT a transmission of live event
- 10. Cloud Communication • Cloud communication requires a partner that does not shred the communication • Most PR agencies have different areas for PR, Social Network, Videos, Audios, charging you in a separate way • You need a partner that produces content for different medias from a central detailled content • How to solve this problem?
- 11. Central content • Imagine all content produced by your company: – Sales convention – Annual meeting planning – Motivational meeting sponsored by HR – Mergers and acquisitions – New partners – New products and services
- 12. From a central content, information spreads for different media You don't have to hire multiple vendors to produce text, video, audio, blogs or themes for a Web Seminar That's Cloud Communication! See how>>>
- 13. 3. Distribute information for 2.Decompose the tools like Twitter, text for the press Facebook and into notes for the Start others pointing to corporate blog Here the blog or web site 1. Produce information for the press in the form of news: trends, 4. Record videos and audios in a innovation, market journalistic format, interviewing people, and distributing them changes, risks and for tools like Youtube, 5min.com threats and others, remembering to communicate the links to people who appear in the videos 7. Make quantitative and qualitative 5. Create a Web Seminars to measurement of the results and consider disseminate information about 6. Create a version of the that in the creation of your market, your strategy, content in a presentation new content for the your innovation, but do it with format and post it in press and others partners like an association, Slideshare or Linkedin, communication tools institute or government oriented to publics like consultants, professors or executives
- 14. That's Cloud Communication • Cloud communication is a never-ending story • It requires a partner that understands communication like a PROCESS that never ends • The new information and communication technologies will compromise isolated activities like PR, advertising, corporate publications, institutional videos because they are expensive and not very effective • In fact, who see institutional videos in a CD by now?
- 15. Cloud Communication Advantages • Companies eliminate the costs of processing the same information through several partners (PR, video, audio, presentations) • Blogs and web seminars that disseminate quality content can attract sponsorship or generate revenue, reducing communication costs
- 16. Cloud Communication Risks • You need to trust your communication partner, because it will become an integral part of your business
- 17. Thank you! • Armando Levy • Professor of culture and organizational communication at Methodist University of São Paulo • Professor of Communication for Sustainability at São Paulo University (Brazil) • [email protected]
- 18. (55 11) 2619 1720