The document outlines conventions for designing a double-page spread, including using a main image that covers most of the two pages, a large headline font that may differ from the text, a standfirst of several lines to describe the article, a pullquote caption on the photo to entice readers, a large dropcap letter at the start of the article, bold questions to make interviews stand out, and the journalist's byline at the bottom on a plain background matching the main image.