Cognistreamer's use case
This document discusses developing a new crowdsourced approach to accelerating innovation using CogniStreamer's existing tools. The approach aims to speed up customers' innovation processes by enabling more iterations in shorter time through open ideation with design students and universities and lead user validation. Key elements include providing real challenges from companies, a 'coopetition' model for designers to collaborate, and targeted lead user communities. The document outlines testing this new approach using CogniStreamer's Innovation Portal and XL tools and adapting them to facilitate scaling the model. It discusses learnings around legal frameworks, reducing complexity/seeking win-win, aligning with customer value, and the benefits of open iterations with lead users outpacing internal R&
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Cognistreamer's use case
- 1. A CrowdSourced Approach to Accelerating Idea Generation and Selection Wim Soens [email protected]
- 3. • Develop and test-drive an innovation acceleration methodology & tool, • that combines collaborative and open ideation • with lead users idea validation. Objective
- 4. Nimble Bee position in Accelerate • #1 - Acceleration problem to be solved for customers – Speed up the innovation process @ customers by enabling more iterations in shorter time with higher output quality – Solution: acceleration by leveraging an innovation ecosystem of design students/universities and lead users.
- 5. CUSTOMER COMMUNITY Target consumer community COMPANY Challenge & expert reviews UNIVERSITIES Solution teams COGNISTREAMER - Project facilitator Nimble Bee Ecosystem
- 7. • Serious challenges: Challenged based innovation sponsored by companies providing real (strategic) challenges • Design for collaboration: ‘coopetition’ model among designers + consumer-designer sparring • Direct Market Connection: targeted and moderated lead user communities Key Enablers
- 8. Nimble Bee position in Accelerate • #1 - Acceleration problem to be solved for customers • #2 - The acceleration problem for cognistreamer itself – Scalability & sustainability of the business model – Solution: replace the manual innnovation management by a automated process (= Virtual Innovation Assistant)
- 11. • Goal is to develop a new tool, but to start currently from the existing CogniStreamer toolset to run the first experiments – Idea Generation: CogniStreamer Innovation Portal – Lead User Validation: CogniStreamer XL • Both being adapted to facilitate the new approach and future scaling of the model Tool perspective
- 16. Jury Review
- 18. Key Learnings • Arrow’s Information Paradox – Legal Framework! • Investment Cost and Risk of Participation – Reduce complexity of the challenge – Seek win-win with micro-communities – Provide design tools • Lead users’ concept of value well aligned with the company’s
- 19. Key Learnings • Rewards & Incentives – Financial rewards do not stimulate early collaboration • Collaboration vs. competition – 19/20 finalists were design students! – Guidance by design teachers: 5/6 winners from same design school – Real added value during open iterations with lead-users
- 20. Key Learnings • Outcome • “90% of designs could also have been created by internal R&D, but NOT within the same time and budget frame. • this also means that 10% of designs were truly innovative! (benchmark internal R&D = 6%) • One innovation with disruptive potential (team effort)!