Components of business plan
Download as PPT, PDF33 likes43,978 views
The document outlines the key components that should be included in a business plan. It discusses 12 sections that provide essential information: executive summary, company summary, products/services, market analysis, strategy implementation, competitor analysis, annual operating plan, online strategy, management team, and financials. The executive summary introduces the business while the company, products/services, market and strategy sections provide details on operations and goals. Later sections cover competitors, resources, management qualifications, and financial projections.
More Related Content
Similar to Components of business plan (20)
![UNIT 3 INTERNATIONAL BUSINESS [Autosaved].pptx](https://cdn.slidesharecdn.com/ss_thumbnails/unit3internationalbusinessautosaved-250828123159-46ee6bdc-thumbnail.jpg?width=560&fit=bounds)
Components of business plan
- 1. 13 JUN 2012 1 Components of Business Plan
- 2. Business Plan 2
- 3. Executive Summary This should cover the foundation of the company, including the – market served, – business structure, – main business objectives, and – advantages over the competition. 3
- 4. Company Summary. For startups, this section should showcase the experience and skills of the founder and key managers. It should also include a brief description of the startup plan. 4
- 5. Products and Services. This section describes the company’s products and services, as well as how they are positioned to serve current and future market segments. 5
- 6. Market Analysis. Here the plan should identify the reasons why customers will buy from the company, and the value proposition that underpins the company’s success. 6
- 7. Strategy Implementation. This section should describe the – company’s high-level strategies and anticipated results. Strategic priorities should fit into one of the following categories: – financial, – customer, – products and services, – people, or internal capabilities. 7
- 8. Competitor Analysis This analysis should describe the strengths and weaknesses of key competitors. 8
- 9. Annual Operating Plan Emphasis should be on – the supply chain for manufacturing and – delivering products and services. This data will help enable more detailed planning by managers in different sub- functions. Key areas to cover include: equipment, capital asset management, materials, production, quality, facilities, and plant and office space. 9
- 10. On the Web Strategy. This section explains how the company will conduct business over the Internet and don’t miss the Social Media Strategy. 10
- 11. Management Team Summary In this portion of the plan, a description of each member of the company management team is provided. It should include their qualifications, accomplishments, and commitments to business success. 11
- 12. Financials This section is very important to the startup and routine management of a company. The key elements are the income statement and the balance sheet. 12
- 13. THE END 13