Ctrl+F5 Mumbai, 2016: A Practical Approach to Design Thinking by Simran Talreja
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The document discusses a case study on applying design thinking to improve the nutrition of Danish senior citizens reliant on government meals. It describes how shifting perceptions about food delivery transformed meal services, resulting in a 500% increase in meal orders and happier seniors. It outlines the design thinking process, emphasizing empathy, problem definition, ideation, prototyping, and testing to foster innovative solutions.
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Ctrl+F5 Mumbai, 2016: A Practical Approach to Design Thinking by Simran Talreja
- 1. A Practical Approach to Design Thinking Simran Talreja Product Manager ResellerClub
- 6. Design Thinking A Problem-Solving Approach that any and all businesses can apply
- 7. The Power of Design Thinking The Good Kitchen
- 8. The Problem 125,000 of Denmark’s senior citizens rely on government- sponsored meals
- 9. Yet… 60% Had poor nutrition 20% Were actually malnourished
- 10. The Project Fix The Menu The Municipality of Holstelbro hired Hatch and Bloom to
- 11. The Method Shadowing Delivery Boys into the homes of Senior Citizens Interacting with the Employees of the Kitchen
- 12. Key Discoveries Seniors were embarrassed to accept government assistance Loss of Control over their food choices was painful They ate alone and missed the taste of seasonal food The less they enjoyed their situation, the smaller their appetites
- 13. Key Discoveries The Workers were unmotivated and bored of creating the same meals day after day Making meals in a Government kitchen was a low status job
- 14. So What did Hatch & Bloom do? Shifted Mental Models What if the Food Delivery Service was a Restaurant?
- 15. The Solution This triggered a creative rush Kitchen Cooks Vehicles Description Restauran t Chefs Waiters Menu
- 16. The Result
- 17. The Result ‘The Good Kitchen’
- 18. The Result 500% Increase in meal orders in the first week alone
- 19. The Result
- 20. The Initial Solution Fix The Menu The Actual Solution Happier Seniors with Better Nutrition Motivated Employees taking pride in their work
- 21. Design Thinking is (and often times Innovating) Simply Put… A human-centered approach to solving problems
- 23. As creators of Software… We’re not just building Technology We’re building Solutions for Human Beings
- 24. So… How To Do It?
- 25. The Process
- 26. Empathize Fully Understand the current experience of the user, - their functional and emotional needs and - what is meaningful to them. The best solutions come from the best insights into human behavior
- 27. Empathize Observation Interviewing Experiencing Do this by…
- 28. Define Formulate a ‘user’ centered statement of the Problem In most cases, this will come from unstated insights Framing the right problem is the only way to creating the right solution
- 29. Ideate Come up with a variety of solutions The higher the number, the more the chances of going beyond the obvious It’s not about coming up with the ‘right’ idea - its about coming up with the ‘most’ ideas
- 30. Prototype Visualize your Ideas Experience and interact with them and, in the process, learn and develop more empathy. Build to think, articulate and learn
- 31. Test Try out high-resolution versions of your prototypes nd get feedback to refine prototypes, learn more about the user, and refine your or Testing is an opportunity to learn about your solution and your user
- 32. Now Lets actually do it together!
- 33. Build a Learning Experience which is meaningful to your Partner Your Design Challenge
- 34. We’re going to go through each of these steps
- 35. Go back to the last time you tried to learn something
- 40. Take a Moment for Individual Reflection of what you have learnt 2 Mins
- 42. Be Radical Be Visual Go Beyond the Obvious 5 Mins
- 45. Focus On 1 Single Solution 5 Mins
- 46. A Captures Feedback from B 4 Mins
- 47. B Captures Feedback from A 4 Mins
- 48. Hopefully you have stumbled upon a new way of Learning :) Anyone want to share?
- 49. Thank You for Being a Wonderful Audience!