summer Internship,sumitomo chemicals India Pvt Ltd
- 1. Evaluation and Implementationof Promotional Activities for DANTOTSU BRAND Presented To Dr. Sarbani Mukherjee Faculty, IIPM Presented By Treembak B. Pandhare 15PGDM30
- 2. INTRODUCTION • In India,crops are affected by over 200 major pests, 100 plant diseases, hundreds of weeds and other pests like nematodes, harmful Insects and rodents. • These days pesticide is the most important input sustainable development of agriculture. • Pesticides are broadly classified into four major groups: • Insecticides • Fungicides • Herbicides • Rodenticides
- 3. • Sumitomo chemicalwas established in 1913 as fertilizer Company. • It operates business in five sectors – - Basic chemicals -12% - Petrochemicals -31% - IT related chemicals -19% - Health & Crop science -17% - Pharmaceuticals – 21% • Sumitomo Chemicals provides the products world wide variety of industries. Company Profile
- 4. Basic Chemicals Sector Pharmace uticals Sector IT-related Chemical s Sector Petroche micals& Plastics Sector Health & Crop Sciences Sector
- 5. • Very goodresult for white grub control. • Very strong and rapid translocation in trees • High insecticidal activity with low dosage • Effective against all stage of insects • Rapid action as compared to other Insecticides • Long residual activity as compared to other Insecticides Creative Hybrid Chemistry For A Better Tom About Dantotsu
- 6. Objectives • To assessthe status of market size of Dantotsu and its competitors. • To find out the three leading competitors and their promotional initiative and activity in market. • To understand best method of Brand promotion for new product. • To evaluate benefit of different promotional strategies for new product. • To suggest suitable brand promotional mix for increasing the adaptability of Dantotsu
- 7. Research Methodology Typeof research : Descriptive research Tools for data collection : Questionnaire containing both open ended and closed ended questions Source of data : Primary & Secondary data Population: Almost All Groundnut growing farmers of Gondal Market. (Gujarat) Period : The research work was carried for 60 days from 2nd May to 2nd July 2016.
- 8. SAMPLE SIZE:1600 Farmers from 52 villages SAMPLING TECHNIQUE : SIMPLE RANDOM SAMPALING 25 to 30 Groundnut Farmers from each village SAMPLE UNIT: Farmers Sample Design
- 9. Gujarat State GondalMarket in Rajkot District Location of Study
- 10. 20 25 35 20 0 5 1015 20 25 30 35 40 Sumitomo Sygenta Bayer Dupont MARKET SHARE IN % Data Analysis and Presentation Source:-Primary data
- 11. Land Holding Patternof Farmers Area No.of Farmer Percentage Small farmer Less than 5 acre 650 40.7% Medium Farmer 5-15 acre 750 46.8% Large Farmer more than 15 acre 200 12.5% Total 1600 100 % 40.70% 46.80% 12.50% Farmers Profile Small Farmers Medium Farmers 5-15 acre Large Farmers more than 15 acre Source:-Primary data
- 12. Awareness about SumitomoChemical India Pvt Ltd Farmer Opinion No. of Farmers Awareness Percentage Yes 1150 71.87% No 450 28.12% Total 1600 100% No.of farmers Awareness parcentage 0 500 1000 1500 Yes No 1150 450 71.87% 28.12% No.of farmers Awareness parcentage
- 13. Awareness about Dantotsu Sr.No Farmers awareness No of farmers Percentage 1 Have not heard 640 40% 2 Heard, never used 350 22% 3 Used it 370 23% 4 Seen result in others farmer field 240 15% 5 Total 1600 100 % 0 20 40 NOT Heard Heard- Never Used Used It seen result in others field 40% 22% 23% 15% Awareness about ProGibb Sr. No Farmers awareness No of farmers Percentage 1 Have not heard 310 19.37 % 2 Heard, never used 225 14.06 % 3 Used it 765 47.81 % 4 Seen result in others farmer field 300 18.75 % 5 Total 1600 100 % 19.37% 14.06% 47% 18.75% Have not Heard Heard,Never used Used it Seen Result
- 14. Sr. no Farmersawareness No. of farmers Percentage 1 Have not heard 400 25% 2 Heard, never used 190 11.87% 3 Used it 900 56.25% 4 Seen result in others farmer Field 110 6.87% 5 Total 1600 100 % 400 190 900 110 25 11.87 56.25 6.87 0 200 400 600 800 1000 Have not heard Heard, never used Used it Seen Result no.of farmers Awareness percentage Awareness About LANO Source:-Primary data
- 15. Satisfaction Level ofDantotsu 0 200 400 600 800 1000 Excellent good Fare Poor 950 400 160 90 no.of farmers Satisfaction level of ProGibb 0 200 400 600 800 Excellent Good Fare Poor 40.62% 29.37% 18.75% 11.25% No.of Farmers Source:-Primary data
- 16. Satisfaction Level ofLANO Satisfaction Level No. of Farmers Percentage Excellent 720 45% Good 430 26.87% Fare 250 15.62% Poor 200 12.05% Total 1600 100% 720 430 250 200 0 200 400 600 800 Excellenct Good Fare Poor No.of Farmers
- 17. • Farmer’s Meeting/ Group Discussion • Posters / Banners • Tele-communication • Individual Contacts • Field- Demonstration • Night meeting with TM. • Distribution of Literature • Meeting with Dealers Brand Promotional Activities
- 18. Farmer’s Meeting /Group Discussion Individual Contacts
- 19. Field- Demonstration NightMeeting With TM Meeting With Dealers
- 20. • Reputation ofthe distributor or dealer among the farmer plays a major role. • Farmer believes more to their distributor or dealer then to anyone else because they think that if the product does not perform up to the mark they can claim to the dealer • Farmer loves to hear regional language and gives attention to the message conveyed in regional language. So regional languages should be used to carry out any promotional activities. • Price of the product is also one of the important factors which determine the behavior of the farmers. • Some farmers are naive in nature and are more easily convinced by the distributors. Findings
- 21. • An experienceto work with a top class MNC. • Work Culture and Time management. • How to organize a survey/study research. • Interaction with People at different geographic locations. • Brief knowledge about Pesticide market and Industry Learning
- 22. • The companyshould spend more on brand promotion. Beside all these promotional activities like farmer meeting, group discussion, individual contact, posters etc., the company should go for wall painting, local channel advertisement etc • The pamphlets designed should carry a clear message related the product’s features and way of usages. Phrases should be avoided • Company should come up some attractive offers with their product as the farmers are also attracted with the offers provided by company. • Company should also go for some field demonstrations of their product to take the famers in confidence. Recommendation
- 23. • Market forceis its biggest strength and can be utilized to grab untapped markets. • Generic manufacturer (National & MNCs) and regional players are creating a substitute product for Quality Pesticide. • Credit was the main problem farmers ware facing • Most of the Dantotsu users were unaware about the appropriate method and Pesticide doses • Among the given Market Farmers’ are found to be more aware and obsessed for the Company Like Bayer due to its complete crop solution strategy and Field Assistant link. Which is leading more threat to Sumitomo. Conclusion
- 24.