Customer journey ixda
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The document summarizes results from a 2010 website visitor survey of 525 people. It shows that over 60% of respondents were between ages 50-69, over 63% were female, and around 35% identified themselves as being very loyal to certain brands. The survey also found that about 13.5% had Synvisc-One recommended by their doctor, 6.3% had an upcoming appointment for Synvisc-One treatment, and 5.9% were researching it on behalf of someone else.
Customer journey ixda
- 11. Self Identification Awareness Consideration Purchase Loyalty 35% age 50 – 59 61.5% age 50 - 69 63.2% female 41.7% have not discussed Synvisc-One with their doctor 32.6% have been treated with Synvisc or Synvisc- One 2010 website visitor survey. 525 completed surveys. 13.5% have had Synvisc-One recommended by their doctor 6.3% have an appointment with their doctor for Synvisc-One treatment 5.9% are researching on behalf of a friend or relative