Customer Webinar: Interactive Infographics 101
0 likes1,242 views
This document outlines the creation and benefits of interactive infographics, which are digital visual experiences that present data while engaging users. It provides best practices for effectiveness, including clear calls to action, structured content, and interactive elements. Additionally, it showcases success stories from various organizations that improved engagement and conversion rates through the use of interactive content.
Customer Webinar: Interactive Infographics 101
- 1. Interactive Infographics Who, What, Where, When & How (to Launch Great Ones!)
- 2. Welcome! Audrey Ross Director of Customer Engagement Stephanie Mansueto Sr. Content Strategist
- 3. What We’ll Cover What are they? When to use them? Where can they work best? How to create them? Examples & success stories!
- 4. What is an interactive infographic? “ ” in·ter·ac·tive in·fo·graph·ic /ˌin(t)ərˈaktiv/ /infōˈɡrafik/ noun Meaning: a digital, visual web experience that uses charts or diagrams to tell a story or present data, while encouraging the web user to discover and participate with the content.
- 6. Visual, engaging introduction to your product or service Deliver your message using data or learnings in a snackable, easy-to- digest, interesting format Lasting, positive first impression of your brand and content Capture user data on interest and what engages them Benefits to Brand
- 7. Easy way to learn more about you Low time investment, doesn’t feel like “work” Learn something new and helpful that impacts their work or personal life Benefits to User
- 8. Places to start • Report statistics or data points • Survey results • Product highlights • Teaser content for a longer form piece • Popular blog posts, webinars or other content getting organic interest
- 10. 1. Clear, Obvious Call to Action
- 11. Uberflip example
- 12. 2. Message & Expectation Match
- 13. 3. Sticky Navigation & CTA
- 14. 4. Have 4-5 Defined Sections of Content
- 15. 5. Sections Lead Into Each Other
- 16. 6. Include Short, Easy Quiz Questions
- 17. Veracode example
- 18. 7. Compelling & Realistic Social Sharing
- 19. Deltek example
- 20. 8. Encourage Clicks & Hovers
- 21. Deltek example
- 22. 9. Use Animations & Charts… but not too many
- 23. 10. Keep It Ungated
- 24. Getting It Done
- 25. Step 1: Select Your Starter Content Piece or Asset
- 26. Step 2: Pick Your Quick Start
- 27. Step 3: Use content templates to focus and curate the content for interactive format
- 28. Step 4: Publish!
- 29. Doing it Right
- 30. The Whitby School Using Easy Quick Start templates to quickly create differentiated content in a highly competitive market • 25% engagement rate with the content • Greatly reduced print costs
- 31. Key Equipment Finance Expanding beyond landing pages and static content to drive improved results and efficacy of content efforts & resources • 36% increase in lead conversions • 21% increase in site visits
- 32. KVH Improving Retention Rates and Lead Quality with Interactive Content • Declared data from content driving quality, more qualified leads • Using targeting and dynamic content to serve relevant interactive content across broad audience base
- 33. Optimize! A/B test if you can. Iterate & expand. Evaluate what was learned & use to inform future content strategy. Get Big with the data! Think about companion pieces, like: Assessments Interactive eBooks What’s Next?
- 34. Thank You! We’d love to hear from you! [email protected] [email protected] Web: www.ioninteractive.com Twitter: @ioninteractive