The LINKS India - Customer Journey Strategy
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The document outlines a customer journey strategy that emphasizes understanding consumer behavior and mapping their unique journeys to enhance brand experiences. It involves segmenting the audience, accurately messaging them, and using tools like 'business marketing pursuit' to engage staff in the process. A case study detailing a successful campaign for a French insurance company demonstrates the effectiveness of this strategy in boosting client acquisition and brand image.
The LINKS India - Customer Journey Strategy
- 2. What is it? ! • Everything starts with the consumer… • Brands need to understand their target audience behavior (expectation, priority point of contact, message to be addressed…) • Hence, Brands can propose the relevant and fluid Brand experience to the target consumer through any points of contact
- 3. How does it work? ! • Every consumer is different and has a specific journey and expectations… • We will segment the target audience accordingly • We will deliver the right message at the right time, on the right points of contact, with the right creative tone
- 4. The Journey ! • The first step is the correct mapping of the customer journey • In 6 or 7 dynamic steps • We do it by interviewing your most recent new customers • And by working with your marketing staff with our unique collaborative tool: BUSINESS MARKETING PURSUIT.
- 6. Business Marketing Pursuit ! • It is “a serious game” that will engage your staff and put them in your customer’s shoes • The goal of the game is a mapping of the customer’s journey and lead it to your Brand • Our consulting group of experts will guide you through each step of the game • The results will be shared with our strategic and creative experts so that to create the smartest acquisition campaign for your products ever done!
- 7. Case study
- 8. MNH : a large Insurance company in France… ! • Wanted to expand and recruit new customers in the hospital sector: doctors, nurses and administrative staff • Our interviews showed that these prospective customers are very skeptical of “ All these insurances companies that don’t know anything about health nor understand our jobs” • Based on this insight, the campaign was an amazing success, mixing a major jump in clients acquisition and boosting Brand image
- 10. • • The campaign included a fake « Dr House » series – A hit on the French web ! A special VIP buzz program including PR events like rock concerts
- 13. The MNH Customer Journey Strategy activated a sophisticated media combination On-site professionnal & PR events Web serie (social network) Social network activation E-sales Fulfilment pack WEB ADS & TV replay Search Press Web call-back Loyalty program Point of sales trafic Billboards
- 14. The Links France & India: let us create more value for your business! Kochi New Delhi Paris Nantes
- 15. Contact [email protected] / + 91 96 54 90 33 44! Tim Guillois! Asia! ! ! ! ! Andrine Mendez! India! [email protected] / + 91 98 95 01 45 78! ! ! ! ! ! !