The document discusses the importance of societal readiness and co-design in developing innovations for decarbonized travel. It emphasizes that societal readiness is a quality of the innovation itself, not of society, and innovations should be designed to be ready for society through an inclusive research and innovation process. The DecarboN8 initiative is working to develop an evaluation tool to assess the societal readiness of innovations by posing challenging questions about the research and innovation process, such as how stakeholders will be involved and how the innovation may impact different people and places.