decoding Justice 2.0: tapping into the social network effect

decoding Justice 2.0 tapping into the social network effect Patrick McCormick Manager Digital Engagement Department of Justice Victoria 23 June 2010 Web 2.0 in Government Conference Sydney Unless indicated otherwise, content in this presentation is licensed:

decoding Justice 2.0 tapping into the social network effect understanding the context tinkering with new tools listening to the crowd responding and collaborating

the public sector is evolving 20th century administrative bureaucracy new public management - performance triple bottom line - shareholders and stakeholders co-productive , shared enterprise read-only rigid, prescriptive, hierarchical read-write agile, principled, collaborative

citizen expectations are changing 3 types of expectations - Charlie Leadbeater I need – essential services government must provide I want – discretionary services responding to demand I can – option to self select, participate, co-produce why now? Internet 1.0 – low or no cost production and distribution netizens 1.0 – surplus computing and doing capacity web 2.0 - new tools, behaviours, expectations

the Internet has something to do with it compact yet immense, a ‘small world’ 10x growth adds ‘one hop’ growth is organic and ad hoc power law distribution mostly below and above the mean few with many links many with few links In Search of Jefferson’s Moose - David G. Post power law distribution mostly below and above mean few with many links many with few links

what does this mean for government ? a new approach share (not cede) power, when and where appropriate maintain authority in old and new models government as a platform, providing a citizen ‘API’ key components culture of experimentation and collaboration open access to public sector data and information voice of authenticity, uncertainty and contestability

supporting a culture of collaboration internally Justice portfolio employs over 21,000 staff police and prosecution, courts, prison and corrections services, tribunals and agencies protecting citizen rights, emergency services, racing and gaming policy and legal advice to government

using social media externally to support existing role in community and establish trusted , authentic presence on new platforms

sharing information to reduce costs, build trust and confirm public safety objectives

using social media to target alcohol related violence by encouraging user input and content creation

using social media monitoring tools to capture the direction of online conversations

breaking down social media activity by issues and level of interest issues share of voice

tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010

plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death

developing a social media dashboard to provide a snapshot for senior stakeholders

4. responding and collaborating Bunyip State Forest, Black Saturday, Anthony Brownhill

the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au

providing citizens with up to date information through diverse, convenient channels Yarra Valley surrounds, March 2009, Elizabeth O’Donoghue

managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au

maintaining community engagement to prepare for future emergencies Yarra Valley, Black Saturday, Flickr

going where the people are to build trust and improve access to timely information 9,300 fans x average 150 friends = 1,209,000 people

because people want to help and can play a role that government is well placed to facilitate

seeking citizen support for emergency volunteers Vital. Valued. Victorians.

sharing emergency information in timely, convenient way extends frontline response to community

being mobile and providing tools that enable citizens to help themselves and their neighbors

geospatial data and location aware smart phones deliver powerful tools into the hands of citizens

Thanks! Patrick McCormick [email_address] twitter: @solutist Questions?

re-using this presentation? the fine print… Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 2.5 Put simply, this means: you are free to share, copy and distribute this work you can remix and adapt this work Under the following conditions you must attribute the work to the author: Patrick McCormick ( pat.mccormick@justice.vic.gov.au or paddy@post.harvard.edu ) you must share alike – so if you alter or build upon this work you have to keep these same conditions Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer

decoding Justice 2.0: tapping into the social network effect

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decoding Justice 2.0: tapping into the social network effect