Demystifying the cloud - Phil Newman

Editor's Notes

• #2 demystifying the Cloud
• #3 Other stats: 700K items shared on facebook every second 2 million google search queries every second 48 hours of video uploaded to you tube every second. 340K years of online video exist in the world
• #4 Other stats: 700K items shared on facebook every second 2 million google search queries every second 48 hours of video uploaded to you tube every second. 340K years of online video exist in the world
• #6 Data stored not at your offices. Applications to access that data, processes to support them. Some could be running locally some could be cloud applications in their own right.
• #7 Presenter Script: The term “Cloud” can and has be used to describe all manner of technology. However, cloud services is specific in its definition, and exhibits several qualities. On Demand Self-Service: Provisioned automatically without human interaction when ever they are needed. Cloud services is an agile platform. A cloud services consumer is able to provision cloud services capabilities—such as storage, processing time, and network consumption—automatically, without requiring human interaction with the cloud services provider. Resources in cloud services can be provisioned on-demand, as the customer or the application requires them. Hotmail as an example. Need more storage. Just provision it. In some cases this is done automatically. Broad Network Access: Access from anywhere, on any device without the physical location of the data being relevant. In the public cloud, broad network access means robust and ubiquitous connectivity. A customer can consume and provision resources from anywhere. Location of physical datacenters becomes largely transparent to the end user within the scope of their use. When you extend your storage online you don’t care where it is… Pooled Resources: Economy of scale. Cost effective. Economy of scale is one of the largest benefits of cloud services. This economy is often achieved by pooling a large amount of services resources into one or more data centers. As with data center location, customers do not know from where their computing resources are coming, or which hardware is providing these resources. The resources are simply provided and consumed. The more generic the service the more the cost can be driven down via economies of scale… That is why storage space as a cloud service is very very cheap. Elasticity: Cloud services resources can be scaled both smaller and larger, to providing whatever level of provisioning the customer needs. To the customer, the computing resources that are available for consumption appear unlimited. In most cases, the customer is able to request as much or as few resources as needed. Measured Services: Cloud services is provided as a measurable and controllable product. This means that computing resources—such as processor time, storage, bandwidth or user accounts—are measured and quantifiable. Usage can be monitored, controlled and reported. This information typically becomes the basis for billing, as the customer pays for only the resources they have consumed, and in the amounts they have consumed them. You only pay for exactly what you use. The data, services you are consuming at that point in time.
• #8 Presenter Script: The shift to cloud services is a big shift in IT. Businesses around the world are already beginning to make the transition to this new model of services. Based on internal research and what Microsoft has learned from industry analysts, Microsoft believes that there are three reasons why this trend is growing so quickly so : agility, focus, and economics. Agility: The first factor driving adoption of cloud services is agility. Cloud services speeds up an organization’s ability to capitalize on new opportunities and to respond to changes in business demand. Applications can be deployed much faster and more efficiently, and solutions can be delivered to end users nearly anywhere, at any time, across devices, and in ways that are both secure and manageable. Also, with cloud services, all of the IT infrastructure that an organization needs to operate quickly and efficiently is available at the “flip of a switch.” So, the next time the marketing department launches a campaign without first telling anybody, the organization’s website is much less likely to go down. The public or private cloud environment can quickly scale up or down to meet spikes in demand. Focus: The second factor driving adoption of cloud services is focus—the ability to focus on improving the success of a business through better IT. Put another way, a business can focus more on innovation and less on infrastructure. Today, the typical IT department spends most of its time and money on maintenance and operations. Cloud services enables IT departments to cut those costs down dramatically. Infrastructure is abstracted and resources are pooled, so IT runs more like a utility than a collection of complicated (and often fragile) software and hardware systems. When you can pay more attention to ideas than IT complexity, you add a new kind of value to the business. IT staff that were dedicated to maintenance tasks such as operating system and application updates, or hardware management, can now be transitioned to more innovative and strategic roles within your the IT organization. Economics: The third factor driving adoption of cloud services is economics. Economically, cloud services lowers the cost of delivering IT and increasing the utilization and efficiency of your data center. Delivery costs go down, because with cloud services applications and resources become self-service , and usage of those resources becomes measurable in new and very precise ways. Hardware utilization also increases because infrastructure resources (storage, computer, and network) are now pooled and abstracted. So, for example, when a self-service application is finished, the server and storage resources it used will go back into the pool. The environment is highly automated, so systems are always at work.
• #9 Presenter Script: As exciting as the benefits of cloud services are, there are also some real—and some perceived—barriers to adoption. Research from almost every analyst firm shows similar results: the top three cloud adoption obstacles are security, compliance, and compatibility. Security: Security and privacy are the highest concerns among all organizations worldwide. Before companies or governments can trust their most critical data and relationships to this new model, they need to be convinced that it meets or exceeds the standards that they have demanded from their existing IT environments. Microsoft recognizes that security is not a feature that you add before or after you deploy your application. Security needs to be built both into the operating system and into the application. The year 2012 is 10 years since Microsoft launched the Trustworthy Computing initiative, which made security a central part of everything that Microsoft does. Security involves development standards, code reviews, and many other aspects of the development and deployment process. Microsoft has embraced all of those processes, and has a well-documented security life cycle. More importantly, security is a job for experts. The Microsoft security team was involved at the very early stages of cloud services implementation, and continues to be a critical part of the cloud services team. Customers who are interested in a more in-depth security discussion can arrange a separate meeting discussion – the topic is so large an complex that it cannot be adequately covered in a short overview presentation. Compliance: As people think about adopting cloud technologies – especially in certain geographies and in certain industries – regulatory and compliance concerns are becoming more and more prominent. Compatibility: Microsoft cloud services preserves organizations’ investment in standards, application programming interfaces (APIs) and skills. The cloud services tools are the same, which reduces the learning curve for cloud adoption. In addition. Microsoft cloud services focuses on the Microsoft .NET Framework, which also reduces both the learning curve and the effort involved in migrating applications. Furthermore, Microsoft cloud services supports a range of languages—such as PHP and Ruby. This means that you should never have to compromise on compatibility. This is an area where we stand by our approach against all comers. In many situations, implementations of a hybrid solution has allowed Microsoft overcome these obstacles to satisfy both the need for security, compliance and compatibility, and make available the agility, focus and economies of scale that cloud-based solutions can provide. Microsoft, product teams understand these very real customer concerns. They have been working for years developing cloud services technologies for real-world use, and Microsoft partners around the world are implementing cloud solutions today, in ways that help customers navigate these obstacles.
• #10 Presenter Script: Cloud solutions exist in a number of different models. Microsoft currently employs all of these delivery models, and has begun to investigate even more cloud-based delivery models. Traditional IT: Traditional IT is what we all have come to identify as IT over the last quarter century. An organization’s servers in their organization’s data center typically run different applications and environments, which are maintained and managed by their IT team. We believe that the future of IT looks different. Infrastructure as a service (IaaS): IT departments typically use IaaS to run client and server applications on virtual machines. The vendor manages the network, servers, and storage resources so that IT managers no longer need to buy, track, or decommission hardware. IT managers must still, however, manage operating systems, the back-end databases, and applications. Depending on the service provider, IT managers may be able to configure networking components in limited ways. IT staff can manage configuration remotely via application programming interfaces (APIs) or a web portal, for example increasing application instances with spikes in demand .This difference in on-demand provisioning and data-center location makes IaaS a viable option for organizations with limited infrastructure budget and allowance. Platform as a service (PaaS): Enterprises use PaaS to develop, deploy, monitor, and maintain applications, while the cloud provider manages everything else—including the operating system and middleware stack . Developers can manage configuration remotely as with IaaS, but they need not configure the virtual machine image directly. Software as a service (SaaS): This is perhaps the most familiar service delivery model, in which companies subscribe to pre-packaged applications that run on a cloud infrastructure and allow access from a variety of devices. Enterprises are rarely responsible for much beyond some configuration and data quality management. In addition to these models, cloud services is subdivided into two more distinct groups: public cloud and private cloud. Public cloud: An organization selling cloud services makes the cloud infrastructure available to a large industry group or the general public. This model provides massive global scale, resource-intensive capabilities such as content delivery networks, and cost savings through economies of scale. Unlike with some private clouds, customers will never need to provision, manage, upgrade, or replace hardware. Private cloud: A private cloud hosts only one organization. The private cloud hardware may be hosted and managed on-site by the organization itself, or it may be hosted and managed off-site by another enterprise. The private cloud is the model of choice for enterprises with concerns about data security and information privacy. However, the private cloud may lack public cloud features such as economies of scale and geo-replication. Hybrid cloud: Adopting the cloud technology does not have to be an all or nothing proposition. Public cloud, private cloud and traditional IT can all coexist in an organization’s infrastructure, and they do at Microsoft. Each model is leveraged for its strengths, and the models remain unique entities linked by technology that enables the models to work together and utilize each other’s infrastructure.
• #11 Public cloud: An organization selling cloud services makes the cloud infrastructure available to a large industry group or the general public. This model provides massive global scale, resource-intensive capabilities such as content delivery networks, and cost savings through economies of scale. Unlike with some private clouds, customers will never need to provision, manage, upgrade, or replace hardware. Private cloud: A private cloud hosts only one organization. The private cloud hardware may be hosted and managed on-site by the organization itself, or it may be hosted and managed off-site by another enterprise. The private cloud is the model of choice for enterprises with concerns about data security and information privacy. However, the private cloud may lack public cloud features such as economies of scale and geo-replication. Hybrid cloud: Adopting the cloud technology does not have to be an all or nothing proposition. Public cloud, private cloud and traditional IT can all coexist in an organization’s infrastructure, and they do at Microsoft. Each model is leveraged for its strengths, and the models remain unique entities linked by technology that enables the models to work together and utilize each other’s infrastructure.
• #12 Presenter Script: Let’s examine how Microsoft is approaching cloud services. We want to optimize every aspect of our business for the cloud. Microsoft has cloud offerings across the entire spectrum of the enterprise environment. Microsoft cloud-based solutions offer new ways to consider and implement Microsoft products in to MSIT. MSIT uses all of the products and technologies that are listed on this slide. These cloud-based product offerings enable Microsoft to be “all-in” for cloud services. Adopting cloud services does not mean completely abandoning your data center or relinquishing control of your infrastructure. Instead, it is making sure that you choose the right tool for any given job. Many of the cloud-based solutions at Microsoft involve hybrid implementations that enable the most effective use of Microsoft public cloud products with on-premises and private cloud solutions. This brings us to the three Microsoft cloud environments. What are those three cloud environments? Public cloud: Microsoft manages the platform for you, and you may share this platform with other enterprises Private cloud: Businesses control their environment by using cloud-enabled products either on-premises or through a host. Hybrid IT: A mix of both the public and private cloud infrastructures. The Microsoft public cloud utilizes the Microsoft global network of data centers. Because public cloud offerings from Microsoft are all built on a highly flexible platform, services can be scaled up or down to meet an organization’s demands. With a pay-for-use business model, organizations do not spend money on services that they do not use. The Microsoft private cloud lets organizations transform their existing data center to benefit from cloud services. The building blocks of the Microsoft Private Cloud are Windows Server®, a cloud-optimized server operating system, and Microsoft® System Center 2012, which enables self-service, and which manages everything from infrastructure to applications across both private and public models. Script Continues on Next Slide.