DepEd Service Marks and Visual Identity Manual 2018

SERVICE MARKS AND VISUAL IDENTITY MANUAL
OF THE DEPARTMENT OF EDUCATION
(Enclosure No. 1 to DepEd Order No. 031, s. 2019)

Published by:
Public Affairs Service-Publications Division
Department of Education Central Office
Pasig City
2018
Dr. Milagros C. Valles
Consultant
G.H. S. Ambat
Assistant Secretary for Public Affairs Service
and Alternative Learning System
Adviser

iService Marks and Visual Identity Manual
of the Department Of Education
CONTENTS
Message ...............................................................................................
Introduction ..............................................................................
Vision, Mission, and Core Values .................................
1 Identity Basics
Official Name .............................................................
Seal ............................................................................
- Usage of the Seal .....................................................
- Elements of the Seal ................................................
- Symbolism of the Seal’s Elements ..........................
- Color Specifications .................................................
- Color Variations .......................................................
- Size Specifications and Format ...............................
- Spacing Requirement ..............................................
- Seal and Usage: Don’ts ............................................
Logo ...........................................................................
- Usage of the Logo ....................................................
- Color and Font Guide ..............................................
- Color Variations .......................................................
- Size Specifications and Spacing Requirement ........
- Logo and Usage: Don’ts ...........................................
2
3
4
5
6
7
8
9
10
11
14
15
16
17
18
19
iv
vi
viii

ii Service Marks and Visual Identity Manual
2 Applications
Vehicles ...........................................................................
- Official Vehicle Signage .................................................
- Sticker for Employee’s Vehicle ......................................
Roof Markings .................................................................
Wall Markings .................................................................
Letterhead and Stationery ..............................................
- Executive Office .............................................................
- Bureau and Service .......................................................
- Regional Office ...............................................................
- Division Office ...............................................................
- Principal’s Office ............................................................
Memo and Notepad .........................................................
- Executive Office ............................................................
- Bureau/Service/Regional Director ..............................
- Division Chief ................................................................
Envelope ..........................................................................
Folder ...............................................................................
Certificate ........................................................................
- Appreciation, Participation and Appearance .................
- Kindergarten and Grade 6 Certificates of Completion ...
- Junior High School Certificate of Completion ...............
- Senior High School Diploma ..........................................
- Masterlist of A&E Registrants (AF4) ..............................
- Co-Branding ..................................................................
22
22
23
24
25
26
26
28
30
32
34
36
37
38
39
40
41
42
43
44
45
46
47
48

iiiService Marks and Visual Identity Manual
Certification, Authentication, and Verification
(CAV) Form ................................................................
Form 137 or SF10-ES ................................................
Form 137 or SF10-JHS ..............................................
Learner’s Permanent Record (AF-5) ...........................
DepEd Issuances .......................................................
Press Release/Message .............................................
Plaque ........................................................................
Business Card ...........................................................
Identification Card .....................................................
Collar Pin, Watch, and Ring .......................................
Nametag .....................................................................
Instructional and Educational Material Cover ..........
Leaflet, Flyer, and Brochure ......................................
Newsletter ..................................................................
Promotion and Advocacy Material .............................
T-Shirt / Polo Shirt ....................................................
Streamer, Backdrop, and Background ......................
3 Digital Media
Electronic Mail Signature ..........................................
References
50
52
54
56
57
58
59
60
62
64
66
67
68
69
70
72
73
76

iv Service Marks and Visual Identity Manual
MESSAGE I am honored and pleased to present the Service Marks and
Visual Identity Manual to all the members of the Department of
Education (DepEd).
This manual, which sets the visual standard in all DepEd
communications, presentations, learning resources, advocacy
materials, citations and documentations and all other official
collaterals, was a product of years of research, consultation,
organization and validation spearheaded by the Public Affairs
Service-Publications Division (PAS-PD).
More than establishing the proper and legitimate use of the
DepEd seal and logo, which are at times used inappropriately
and interchangeably, this manual is a call for us to institute and
convey a unified DepEd identity that must be recognized across
all governance level—from the central to the regional, division
and school levels. After all, we belong to one organization with a
singular vision and mission.
While ensuring adherence to the provisions of this manual will
pose certain challenges given the magnitude and scope of our
bureaucracy—the largest in the country—the commitment of all
members of the DepEd family will guarantee that the objectives of
this significant undertaking will come to fruition.

vService Marks and Visual Identity Manual
Conforming to the visual standards contained herein will also strongly
establish our identity and credibility to our partners and stakeholders
who continuously help us in the realization of our goals and targets.
As such, I enjoin everyone to actively take part in promoting the use
of this manual, which will take us one step closer towards the delivery
of quality, accessible, relevant and liberating basic education for the
Filipino learners.
LEONOR MAGTOLIS BRIONES
Secretary

vi Service Marks and Visual Identity Manual
The Department of Education (DepEd) is the biggest
government organization in the country with 17 Regional
Offices, 222 Schools Division Offices, and approximately
60,000 elementary and secondary public and private schools
nationwide. It caters to 25 million learners and employs
700,000 men and women in the Central Office and field
offices.
Hence, this Service Marks and Visual Identity Manual of
DepEd is developed to reinforce a consistent message and
present a unified vision and a unified voice in the Department.
It provides general guidelines for the visual and verbal
articulation of what DepEd is, as well as specific directions
for the application of the seal, logo, and related elements. It is
designed for easy reference on all the tools needed in crafting
official letterheads, business cards, identification cards, and
certificates, and are explained, demonstrated, and displayed
in detail. It employs easy-to-understand explanations and
graphical presentations of applications such as where to place
stickers on official vehicles, how to use the logo in teaching
and learning materials, and even in commemorative items.
Maintaining the integrity of our identity and protecting our
marks and intellectual property are a paramount concern. It
is important to use care in following the correct usage of the
guidelines set in this Manual in all printed and electronic
Introduction

viiService Marks and Visual Identity Manual
materials so as not to impede the clarity of communication
across all DepEd offices. Proper usage of the service marks
safeguards our identity and builds a strong awareness and
recognition of our image as a learner-centered institution
that continuously improves itself to better serve the public.
The Manual shall also protect the Department’s intellectual
property against commercialization by some entities in
violation of the provisions of DECS Order No. 28, s. 2001
entitled, Prohibiting the Commercialization of DECS
Organization Through Endorsements and Accreditation
of Goods and Services (reiterated in DO 39, s. 2009 entitled,
Strict Adherence of DO 28, s. 2001).
This Manual has been validated by the DepEd personnel
Luzon cluster, at the Tagaytay Haven, Tagaytay City on
November 16-17, 2017. The second validation was done by
the DepEd personnel Visayas and Mindanao clusters, at the
Ecotech Center, Cebu City on April 10-12, 2018.
Likewise, practitioners and experts have shared their
insights for the enhancement of the Manual.
This Manual will be updated as the need arises. Please call the Public
Affairs Service–Publications Division (PAS–PD) at telephone numbers
633-9341 and 633-7251, for any queries or clarifications with regard to the
utilization of the Manual.

viii Service Marks and Visual Identity Manual
OUR CORE VALUES
OUR MISSION
OUR VISION
To protect and promote the right of every Filipino to quality, equitable, culture-based,
and complete basic education where:
• Students learn in a child-friendly, gender-sensitive, safe and motivating environment.
• Teachers, facilitate learning and constantly nurture every learner.
• Administrators and staff, as stewards of the institution, ensure an enabling and supportive
environment for effective learning to happen.
• Family, community, and other stakeholders are actively engaged and share responsibility
for developing life-long learners.
Maka-Diyos
Makatao
Makakalikasan
Makabansa
Reference: DepEd Order No. 36, s. 2013
We dream of Filipinos
who passionately love their country
and whose values and competencies
enable them to realize their full potential
and contribute meaningfully to building the nation.
As a learner-centered public institution, the Department of Education
continuously improves itself
to better serve its stakeholders.

2 Service Marks and Visual Identity Manual
The legal name of this government agency is Department of
Education and its communicative name is DepEd.
The primary typeface is Old English Text MT. When the
official name is used in the body of a communication for
the first time, it shall appear in this style – Department of
Education (DepEd) following the font of the text. When this
name is used again in the same communication, it shall appear
in an abbreviated style, DepEd.
DepEd offices may opt to use Trajan Pro as an alternative
typeface in letterheads, certificates, and plaques.
Department of Education
Official/Legal Name: Department of Education
Typeface: Old English Text MT
Color Guide: C-0, M-0, Y-0, K-100 (black)
Font size: 18 pt
Official/Legal Name: Department of Education
Typeface: Trajan Pro
Color Guide: C-0, M-0, Y-0, K-100 (black)
Font size: 16 pt
References: RA No. 9155
DepEd Order No. 1, s. 2003
official name

3Service Marks and Visual Identity Manual
the seal
The DepEd seal was approved by the Office of the
President, Malacañan Palace and protected by Rule 8,
Chapter 6, Sections 49, 50, and 51 of Republic Act (RA) No.
8491 otherwise known as the Flag and Heraldic Code of
the Philippines. It was disseminated through DO 63, s.
2011 entitled, The Department of Education Seal. The
Department of Education’s seal and logo, including the size
and placement, palettes and typography are elements that
make up its corporate identity.
The seal represents the Department’s symbol. It is the
Department’s service mark so it should be treated with
respect, similar to the respect accorded to the Philippine
flag.
Copy of DepEd official seal or corporate
seal is contained in the enclosure or log
on to DepEd website: www.deped.gov.ph.
Redrawing the seal is not allowed.

The seal of the Department is used for:
• diplomatic or international communication and external affairs;
• legal documents;
• academic awards;
• diplomas;
• certificates and plaques;
• Form 137 or SF10-ES and SF10-JHS;
• Accreditation and Equivalency Test Result;
• Philippine Educational Placement Test Result;
• Government Permit to Operate, and Recognition;
• Certification, Authentication, and Verification forms;
• letterheads and stationeries;
• memos and notepads;
• official envelopes;
• business cards;
• identification cards;
• press conference backdrops; and
• other official communications.
The seal is also appropriate for permanent markers, such as
architectural elements produced in stone, metal or glass, and for regalia.
The seal must also be used on budget forms, planning and statistics
forms,andotherofficialdocumentsthatneedtobesubmittedtoMalacañan
Palace, the Senate of the Philippines, the House of Representatives,
Department of Foreign Affairs, and other offices.
Usage of the Seal

Thesealiscomposedoftheouterportionthatcontainsthename
of the Department, written as KAGAWARAN NG EDUKASYON
and the country, written as REPUBLIKA NG PILIPINAS. The core
of the seal contains six symbols: (1) two sea lions, (2) lighted torch
with rays, (3) map of the Philippines, (4) open book, (5) rope, and
(6) shield.
Elements of the Seal
Two sea lions Open book
Lighted torch
with rays
Rope
Map of the
Philippines
Shield
In order to maintain the dignity, integrity,
and ceremonial quality of the seal, usage is
strictly limited.

Symbolism of the
Seal’s Elements
The shield looks like an open
hand. It represents DepEd as a
caring and nurturing institution.
The two sea lions holding an open book over a plate symbolize
leadership and excellence.
The open book and lighted torch radiating its light over the
Philippine archipelago represent the quest for knowledge and
the practice of values and skills inculcated in every Filipino by
DepEd.

The seal colors are taken from the Philippine Flag. The
approved color specifications stipulated in DO 63, s. 2011 are:
Color
Cable
No.
Pantone CMYK (Print) RGB (Web)
80173 286
C-100, M-60,
Y-0, K-5
0-56-168
80108 186
C-0, M-90,
Y-65, K-10
206-17-38
80068 116
C-0, M-18,
Y-85, K-0
252-209-22
80001 N.A. N.A. 255-255-255
The approved color specifications stipulated in DO 63, s.
2011 are:
Color Symbol Significance
Shield, rope, texts Peace
Lighted torch Burning desire to learn
Map of the Philippines Quest for knowledge
Background of the
whole seal
Pure intention to learn
Color Specifications

Color Variations
The full color version must be used at all times; however,
the seal may be occasionally rendered in a grayscale version.
The white background is preferred to ensure visibility or
legibility of its elements. Extra care must be observed when
the official seal is applied to colored backgrounds.
Full color version Grayscale version

Size Specifications
and Formats
The official seal may appear in different sizes depending
on the available space in which it is being applied. However,
the seal must never be smaller than 1/2 inch (0.5”).
The seal or the formal signature has two formats—the
vertical and horizontal formats in English and Filipino
versions.
Republic of the Philippines
Republika ng Pilipinas
Kagawaran ng Edukasyon
Republika ng P{ilipinas
Kagawaran ng Edukasyon
Vertical Format
Horizontal Format

Spacing Requirement
Do not crowd the seal with texts or images that interfere
with its legibility. Surround it with a clear space equivalent
to the size of the sea lion applied on all sides to separate the
seal from other graphic elements.
The seal cannot be re-
drawn nor re-created.
You may access a digital
version of the Seal
through the Publications
Division.

Seal and Usage: Don’ts
Applying artistic effects Using other colors apart from the
allowed color variations
Applying drop shadow Scaling below the minimum size
Republic of the Phils.
Department of Educ.
Creating new lockups
Department of
Education
Using the word mark in isolation
x

Distortion Using at a different angle
Republic of the Phils.
Adding elements such as underline
Adding distracting
background
Cutting or cropping Combining with otherelements
Seal and Usage: Don’ts
x

Used as spreading pattern
xSeal and Usage: Don’ts
The Don’ts on the seal’s usage is also
applicable to the logo.

THE LOGO
The logo is an important element that identifies DepEd.
It is a tool or mark for recognition. This is used by all DepEd
offices.
The elements of the logo include the abbreviated name,
“DepED,” in which the “ED” is capitalized to emphasize
the importance of basic education. The spelled out name
of the Department, all in capital letters, is found below the
“DepED” element. The only symbol in the official logo is the
torch with a burning flame superimposed on the middle
letter “p” at the middle of its communicative name. Like
the burning torch in the inner core of the official seal, this
symbol means the burning desire for learning or knowledge
of every Filipino learner.

The logo appears in:
• print publications and nonprint materials
(online collaterals like infographics, website banner);
• promotion and advocacy materials;
• leaflets, flyers, brochures, posters, streamers, backdrops, and backgrounds;
• DepEd vehicle signages;
• employees’ vehicles;
• name tags;
• covers of instructional and educational materials; and
• website as part of a “signature” in conjunction with the word mark.
It is also used as a roof mark in all public elementary and secondary schools
nationwide.
Usage of the Logo

Color and Font Guide
The official logo shall be rendered in its three official
colors stipulated in DO 69, s. 2003 in addition to its white
background, which purports to emphasize it.
Font:
REVUE
Font:
ADOBE
GARAMOND
Semibold
Pantone 2685
C100 M90 Y10 K0
Pantone Warm Red
C0 M100 Y100 K0
Pantone Yellow FCFF00
C7 M0 Y97 K0

Color Variations
Aside from the colored version, the logo may also be
rendered in grayscale. The shade of “Dep” and “Department
of Education” is C-0, M-0, Y-0 K-46. The shade for “ED” is
C-0, M-0, Y-0, K-100. The flame is C-0, M-0, Y-0, K-16.
The logo may also be rendered in black version and white
version, depending on the background the logo is being
applied and in observance of the rule of contrast.

Size Specifications and
Spacing Requirement
The logo may appear in different sizes depending on the
available space on which it is being applied. However, the
logo must never be smaller than 3/4 inch (0.75”).
The logo should never be crowded with texts or images to
maintain optimum recognition and clarity. Surround it with
a clear space equivalent to the size of the torch (without the
flame) applied on all sides to maintain its impact.
The DepEd logo
should always be used
or applied from the
original, high resolution
electronic or camera-
ready artwork, and
should never be scanned
or copied from a piece
of stationery, brochure
or any other printed
application.

Applying artistic effects
Applying drop shadow Scaling below the minimum size
Creating new lockups
Using the word mark in isolation
xUsing other colors apart from the
allowed color variations
Logo and Usage: Don’ts

Distortion Using at a different angle
Adding elements such as underline Adding distracting
background
Cutting or cropping Combining with otherelements
xLogo and Usage: Don’ts
The Don’ts on the logo’s usage is also
applicable to the seal.

VEHICLES Official Vehicle Signage
The Department of
Education logo must be
used on official vehicles.
Below the logo is the
phrase “FOR OFFICIAL
USE ONLY” on both front
doors. To ensure that the
phrase “FOR OFFICIAL
USE ONLY” is visible, the
color of its lettering must
be in contrast with the
vehicle color.
White paint shall be
used for the phrase
“FOR OFFICIAL USE
ONLY” for dark colored
vehicles, while black
paint shall be used for
light colored vehicles.
Donated vehicles may use the DepEd logo or the logo or
seal of the donating entity (e.g., LGUs, private corporations)
to recognize the donors. However, the name and personal
photo of the donor should never be displayed. This is based
on the Anti-Epal Law, and Memorandum Circular No. 25,
2017 from the Office of the President.
DepEd vehicles should display bumper stickers at the
back of the vehicle with contact number for complaints on
driving. The bumper sticker must be about 30 cm by 8 cm
(12 in by 3 in).

Sticker for
Employee’s Vehicle
The logo sticker
with white background
is used on employee’s
vehicle. The location
of the sticker depends
on the ease of use.

ROOF MARKINGS
The logo and the identification number of schools are
painted on the roof of the main building or the tallest
building in all government-owned elementary and secondary
schools, whichever is appropriate. These should be in a
vertical position and no other elements should be added to
ensure legibility, visibility, and recognizability.
• Logo – 3.80 m in height and 7.60 m in length
• School Identification Number
Size – 2.00 m height and 0.30 m thick
Font – Arial bold
Color – Blue (with white outline 100 mm thick)
Distance between the DepEd logo and the School I.D.
Number shall be at least 2.00 m.
Forstandardsetting,theGuidelinesintheimplementation
of the Standard School Identification Number and Logo for
public elementary and secondary schools nationwide are
contained in DepEd Order No. 64, s. 2017.

Wall Markings
1. DepEd name, seal, logo, Vision, Mission, and
Core Values
2. Portraits and Sayings of National Heroes
3. Name, ID, and location of school
An interior wall section may be selected and dedicated for
the recognition of sponsors, donors, and other school partners.
All walls must be free from any markings, except for the
following, which may be painted on separate prominent places:

Letterhead and
stationery
Executive Office
The letterhead of the Office of the Secretary, Office of
the Undersecretary, and Assistant Secretary shall have the
official seal at the center using the vertical format. Below
the seal is the Republic of the Philippines set in Old English
Text MT, 12 point size, bold, the Department of Education
set in Old English Text MT, 18 point size, bold, and the
relevant office (e.g., Office of the Secretary) set in Trajan Pro,
10 point size, bold, both centered.
Letterheads and stationeries used by the executive offices
should bear their respective addresses and telephone
numbers placed as footer.

Header:
• Seal - 0.76 inch
• Republic of the
Philippines - Old English
Text MT, 12 point size,
bold
• Department of Education
- Old English Text MT, 18
point size, bold
• Name of Office - Trajan
Pro, 10 point size, bold
Footer:
• Office Details (address,
contact numbers, email
address, and website -
Calibri (Body), 10 point
size
Sample Letterhead of
the Executive Office

Bureau and Service
The letterhead of the bureaus and services shall have the
official seal at the center. Below the seal is the Republic of
the Philippines set in Old English Text MT, 12 point size,
bold, the Department of Education set in Old English Text
MT, 18 point size, bold, and the relevant bureau/service
(e.g., Public Affairs Service) set in Trajan Pro, 10 point size,
bold, both centered. Below the border line on the left portion
is the name of the office/division (e.g., Publications Division)
set in Tahoma, 10 point size, bold.
Letterheads and stationeries used by the bureaus
and services should bear their respective addresses and
telephone numbers placed as footer.

Bureau and Service
Header:
• Republic of the
bold
point size, bold
• Name of Bureau/Service
- Trajan Pro, 10 point size,
bold
• Name of Office/Division
- Tahoma, 10 point size,
bold
Footer:
contact numbers, and
email address - Calibri
(Body), 10 point size

Regional Office
The letterhead of the regional offices shall have the
official seal at the center. Below the seal is the Republic of
the Philippines set in Old English Text MT, 12 point size,
MT, 18 point size, bold, and the relevant regional office
(e.g., MIMAROPA Region) set in Trajan Pro, 10 point size,
bold, both centered. Below the border line on the left portion
is the name of the office/division (e.g., Office of the Regional
Director) set in Tahoma, 10 point size, bold.
Letterheads and stationeries used by the regional office
should have the regional seal, bear the name of their office,
address and telephone numbers placed as footer.
For regional offices that are ISO (International
Organization for Standardization) certified, follow the
prescribed letterhead but include your ISO seal on the right
footer. The rule of proportion should be observed.

Regional Office
Header:
• Republic of the
bold
point size, bold
• Name of Regional Office
bold
Footer:
• Regional Seal - 0.76 inch

Schools Division Office
The letterhead of the schools division offices shall have
the official seal at the center. Below the seal is the Republic
of the Philippines set in Old English Text MT, 12 point size,
MT, 18 point size, bold, and the relevant region, division,
(e.g., Division of Davao del Norte) set in Trajan Pro, 10 point
size, bold, both centered. Below the border line on the left
portion is the name of the office/division (e.g., Office of the
Schools Division Superintendent) set in Tahoma, 10 point
size, bold.
Letterheads and stationeries used by the schools division
offices should bear their respective addresses and telephone
numbers placed as footer.
For division offices that are ISO (International
Organization for Standardization) certified, follow the
prescribed letterhead but include your ISO seal on the right
footer. The rule of proportion should be observed.

Header:
• Republic of the
bold
point size, bold
bold
• Name of Office/Division
- Tahoma, 10 point size,
bold
Footer:
• Division Seal - 0.76 inch
Schools Division Office

School Principal’s
Office
The letterhead of the school principal’s office shall have
the official seal at the center. Below the seal is the Republic
of the Philippines set in Old English Text MT, 12 point bold
size, the Department of Education set in Old English Text
MT, 18 point size, bold, and the name of the regional office,
the schools division office, the name of school and its
address, all set in Trajan Pro, 10 point size, bold, centered.
Below the border line or the left portion is the name of the
office (e.g., Office of the Principal) set in Tahoma, 10 point
size, bold.
Letterheads and stationeries used by the school
principals’ offices should have the school seal (if any), bear
the name of their school, address, and telephone numbers
placed as footer.

School Principal’s Office
Header:
• Republic of the
Text MT, 12 point size, bold
point size, bold
bold
• Name of Schools Division
Office - Trajan Pro, 10 point
size, bold
• Name of School -Trajan
Pro, 10 point size, bold
• Address - Trajan Pro, 10
point size, bold
Footer:
• School Seal - 0.76 inch
• Office Details (name of
school, address, contact
numbers, and email
address - Calibri (Body), 10
point size

MEMO and
NOTEPAD
The memo and notepad of the executive committee
members, bureau and service directors, and division chiefs
shall have the seal on the left side or horizontal format.
Beside the seal is the Republic of the Philippines set in Old
English Text MT, 10 point size, bold, the Department of
Education set in Old English Text MT, 12 point size, bold.
The name of the office is set in Bookman Old Style, 10 point
size, bold. The key official’s name is placed at the lower
right corner and shall be rendered in Bookman Old Style,
10 point size, bold.
The date should be placed at the upper right corner, set
in Bookman Old Style, 10 point size.
Only the secretary down to division chiefs’ level can use
a memo or a notepad. The postal address, telephone, and
website are placed at the footer.

Header:
• Republic of the
bold
point size, bold
• Name of Office - Bookman
Old Style, 10 point size,
bold
Footer:
email address - Bookman
Old Style, 7 point size
Executive Office

Bureau/Service/Regional
Director
Header:
• Republic of the
bold
point size, bold
and Office - Bookman Old
Style, 10 point size, bold
Footer:

Division Chief
Header:
• Republic of the
bold
point size, bold
and Office - Bookman Old
Style, 10 point size, bold
Footer:

When the seal with the
Department’s name is
used in envelopes, the
aligned horizontal format
should be applied.
The official brown
envelope comes in size
8.27” x 11.69” (A4) while
the size of the business/
mailing envelope is 8.5” x
11 (#10).
The seal should be
placed at the uppermost
left portion of the envelope.
The first line text is set
in Old English Text MT,
12 point size and then
the second is set in Old
English Text MT, 20 point
size. The succeeding texts
are set in Calibri, 12 point
size.
Central Office, DepEd Complex, Meralco Avenue, Pasig City
ENVELOPE
Schools Division Office of Ilocos Norte
Bgy. 7B, Giron St., Laoag City, Ilocos Norte
Region IV-A (CALABARZON)
Karangalan ES, Karangalan Village Cainta, Rizal

folder
The DepEd folder with
the logo, that comes in
long or short sizes, may be
used as organizer or holder
of official documents for
purposes of presentation
during inaugurations,
conferences, seminars,
and briefings. Sometimes
this serves as a press kit.
The logo must be placed
on the cover of the folder
on the top left corner.
The inner back cover
of the folder has another
DepEd logo on it. It has
the same size with the
logo on the front cover.

CERTIFICATE
DepEd shall issue certificates to ascertain personnel
attendance at or participation in official activities. The
vertical format should be used when the certificate is
issued by the Department alone.
The certificates shall have the official seal at the center.
Below the seal is the Republic of the Philippines and the
Department of Education. Size will vary depending on the
size of paper used.

Appreciation,
Participation and
Appearance
The Service Marks and Visual Identity
Manual sets the standard for the placement
of the seal and logo. DepEd may use the
contents of the certificates.

Kindergarten and Grade 6
Certificates of Completion
Reference: Enclosure Nos. 1 and 2 to

Junior High School
Certificate of Completion
Reference: Enclosure No. 3 to

Senior High School
Diploma
Reference: Enclosure No. 4 to

Masterlist of A&E Registrants
(AF-4)

Co-Branding
The certificates of participation and recognition shall use
the horizontal version in case the activity or workshop is co-
sponsored with other government agency or office. In this case,
the DepEd seal must be placed at the left side and the seal of
sponsoring office at the right side separated by a 0.5 cm space
in between with the texts at the center as shown in the sample.
If another agency, public or private, is hosting the affair
together with DepEd, DepEd may suggest to the sponsoring
agency that the DepEd seal be situated side by side with the
seal of the sponsor.
For DepEd partnerships with other agencies and civil society
organizations (CSOs), the DepEd logo is used instead of the seal,
and the official seal or logo of the CSO is placed at the right side.
The horizontal format in a certificate is acceptable when
two different identity marks (seal or logo) are used with the
Department as the main sponsoring agency and the non-DepEd
organization as its partner.

Co-Branding Sample
The names and titles are not those of the
actual agency officials.
SEC. JUAN DELA CRUZ
SEC. JUAN DELA CRUZ
SEC. JUANA DELA CRUZ
SEC. JUANA DELA CRUZ

Certification,
Authentication, and
Verification
The Certification, Authentication, and Verification
Certificate (CAV) Forms (Form 1-17) released by DepEd
must have the seal at the center. Below the seal is the
Republic of the Philippines set in Old English Text MT, 12
point size, bold, the Department of Education set in Old
English Text MT, 18 point size, bold, the regional office
set in Trajan Pro, 10 point size, and the name of office/
division/school are in Tahoma, 10 point size, bold.
The office or school where the CAV came from should
bear its seal, address, and telephone numbers placed as
a footer.

Sample Certification,
Authentication, and
Verification Form
Header:
• Republic of the
Text MT, 12 point size, bold
point size, bold
• Name of Regional Office -
Trajan Pro, 10 point size
• Name of Office/Division -
Tahoma, 10 point size, bold
• Name of School - Tahoma,
10 point size, bold
Footer:
• School Seal - 0.76 inch

Learner Permanent Record for Elementary School
(SF10-ES) shall have the official seal at the upper
left corner and the logo at the upper right corner.
At the center is the Republic of the Philippines and
the Department of Education.
Learner Permanent Record
for Elementary School
(SF10-ES)

Sample of
SF10-ES

Learner Permanent Record
for Junior High School
(SF10-JHS)
Learner Permanent Record for Junior High School
(SF10-JHS) shall have the official seal at the upper
left corner and the logo at the upper right corner.
At the center is the Republic of the Philippines and

Sample of
SF10-JHS

Learner’s Permanent Record
(AF-5)

DEPED
ISSUANCESThe DepEd Issuances shall have the seal at the
center. Below the seal is the Republic of the Philippines
set in Old English Text MT, 12 point size, bold, the
Department of Education set in Old English Text MT,
20 point size, bold.
The DepEd Memorandum and all the rest are in
Bookman Old Style, 11 point. The footer is 8.
DepEd Memorandum
DepEd Order
Office Order
Office Memorandum
Unnumbered Memorandum

PRESS RELEASE
MESSAGE
The secretary’s message
has the seal at the center.
Below the seal is the
set in Old English MT, 12
point size, the Department
of Education is set in Old
English Text MT, 20 point
size and bold.
The Tanggapan ng
Kalihim is set in Bookman
Old Style, 11 point in
size and the Office of the
Secretary is set in Arial, 9
point in size.
The press release has
the seal at the center. The
Department of Education/
Office of the Secretary is in
Arial, 12 point in size and
bold.

PLAQUE
The vertical version
of the DepEd seal must
be used in plaques and
trophies. The official
seal must be placed
prominently at the
center, topmost portion
as shown in the sample.
The name and title are not those of an
actual DepEd official.

BUSINESS CARD
The business card must be in vertical format with 2 x 3.5
inches (h x w). The seal or the logo should be at the center top
portion of the business card with 0.65 inches in height. The
name of the business card holder must be written in Book
Antiqua, 11 point size, bold, and the designation or position
is in Book Antiqua 7 point size, bold. DepEd personnel must
use black ink. The office and email addresses at the bottom
left corner and the telephone and mobile phone numbers,
and email addresses at the bottom right corner must be
written in Book Antiqua, 6.8 point size. The business card
must use consistent and appropriate sizes of text for all
lines to satisfy the principles of balance and proportion.
The business card with the Department of Education seal
is for the Executive Committee members and employees
with salary grades (SG) 24 and up.
The business card with the Department of Education logo
is used by employees with salary grades (SG) 23 and below.

Business Card

IDENTIFICATION CARD
The DepEd ID is vertical and has the size of an Automated
Teller Machine (ATM) card.
For the whole Department, blue is for the third level
positions appointed by the President of the Philippines;
red is for the chiefs and other plantilla positions or regular
items; and yellow is for the contracts-of-service and
consultants.
In front of the card, the DepEd seal and logo, name and
photo of employee, employee number, and position are
placed.
At the back of the card, the employee’s name and signature,
address and contact details of the company, name and
signature of the secretary, and the statement, “In case of
emergency, please contact….” are written. A space for the
employee’s other information is provided, too.
To ensure card authenticity and to reduce the chances
of fraudulent reproduction of ID cards, please contact the
Personnel Division at (02) 633-9345 or (02) 636-6546, or
email at bhrod.pd@deped.gov.ph for the card ID template.
Anyemployee who alters a photo ID card
or who allows any card issued in his or her
name to be used by any other person is
subject to disciplinary action.

FRONT BACK

COLLAR PIN,
WATCH, and RING
The DepEd pin that has the Department of Education seal
is for the Executive Committee members and employees with
salary grades (SG) 24 and up.
The DepEd pin with the logo is worn by employees with
salary grades (SG) 23 and below. It is worn on the lapel of
a business suit, or in a similar location on other attire. It is
also worn by DepEd staff who travel abroad for scholarships,
training programs, school visits, and educational tours. It
is also worn during official functions, and in congress and
senate hearings.
The Department also awards pins, rings, and watches with
the DepEd logo for certain milestones of service, including
five-year anniversaries to all its employees.

Illustration of Pin,
Watch, and Ring

For Deped activities:
A nametag must have the DepEd logo at
the center, name or nickname of the employee
and his role or position in the activity.
For Deped activities in coordination with
other agencies:
A nametag must contain the DepEd logo
on the upper left corner and the sponsoring
office logo(s) on the upper right corner, name
or nickname of the employee and his role or
position in an activity.
NAMETAG
The nametag maycome in different sizes.

INSTRUCTIONAL AND
EDUCATIONAL MATERIALS COVER
When the instructional and educational materials are
owned by the Department, the logo should appear on
the upper right cover for ownership or agency identity.
The grade level or year level must be placed on the upper
left corner. Written below the right hand corner are the
words “NOT FOR SALE” or “PAG-AARI NG PAMAHALAAN
HINDI IPINAGBIBILI” in capital letters. Below Page i of the
book is the DepEd logo.
For manuals owned by DepEd, the logo should appear
on the lower right cover for ownership or agency identity.
If there are partner institutions or offices, the DepEd logo
must be placed on the lower right followed by the partner
agencies, all in the same sizes.

LEAFLET, FLYER,
BROCHURE, and Poster
All internally-generated leaflets, brochures, flyers, and
posters shall follow the prescribed format.
1. In designing leaflets, brochures, and flyers, the
recommended format is as follows:
• The front page/cover page should always have
the logo in horizontal version either at the top or
bottom portion.
• The back cover must contain the logo and the
Department’s address and contact numbers.
2. For posters, they should also have the logo either at
the top or bottom portion. Posters come in different
sizes. The rules on the use of logo shall prevail.
POSTER

The standard front
cover of the newsletter
includes the DepEd
logo on its upper right
corner and the “Not for
Sale” sign on the right
lower portion. The back
cover regularly features a
DepEd program or project
including the name of
the concerned office and
its contact information.
This serves as a final
sign-off of the newsletter.
NEWSLETTER

The logo shall be used in the following:
• school bulletin boards,
• publications,
• t-shirts or polo shirt,
• promotional or advocacy materials, and
• commemorative souvenirs.
The rule of proportion and good taste should be observed
in applying the logo in promotions and advocacy materials
and giveaways for programs, projects, and activities solely
implemented by DepEd. The application includes souvenir
items to capture important DepEd events, celebrations,
campaigns, and other special occasions such as tributes to
retired DepEd employees, and for employees’ outstanding
accomplishments, among other activities.
The Department of Education owns all service marks,
symbols, taglines, and slogans associated with or referring
to the Department. Any use of the Department’s marks
that violates the Department of Education Service Marks
and Visual Identity Manual is strictly prohibited, even if the
proposed uses do not involve the sale of a product.
PROMOTION and
ADVOCACY MATERIAL

Illustration of Promotion and
Advocacy Materials

T-Shirt/Polo Shirt
The logo may be used
as a patch with white
background when used
in T-shirts for better
visibility. Official logo
of its partner may be
placed in horizontal
format.

Streamer, backdrop,
and background
For poster or streamer for promotional or advocacy
purposes, the logo is placed at the center. In case the
workshop is co-sponsored by other agencies or offices, the
DepEd logo must be placed at the left side and the seal of
the sponsoring agency or office at the right side. Additional
texts after the seal or agency logo and seal type or logo type
may vary in size and color. The diameter of the seal or logo
must be twice the height of the initial work of the texts.

Streamer, Backdrop, and
Background Sample

3DIGITAL MEDIA

• Keep it simple
• Include your name, title,
and department
• Include only one address
and no more than two
telephone numbers
(specify office, mobile,
fax, etc.)
• Use common fonts such
as Helvetica, Calibri,
or Arial, sized 12 to 14
points
• If you include a URL, it
should be short
• Use plain text for
readability
• Use a single color such as
black or dark gray
• Avoid using distracting
graphics and flashing
emoticons
electronic mail
signature
The electronic mail signature with the Department of
Education seal is for the Executive Committee members and
employees with salary grades (SG) 24 and up.
The electronic mail signature with the Department of
Education logo is used by employees with salary grades (SG)
23 and below.

References
Comprehensive Usage Manual-Branding Guidelines for Corporate Identity, 2012. Presidential Communications Development and
Strategic Planning Office, Malacañan Palace, Manila.
Executive Order No. 117, s. 1997, Reorganization of the Ministry of Education, Culture and Sports Prescribing its Powers and
Functions and Other Purposes.
Executive Order No. 4, s. 2010, Reorganizing and Renaming the Office of the Press as the Presidential Communications Operations
Office; Creating the Presidential Communications Development and Strategic Planning Office.
DepEd Order No. 28, s. 2001, Prohibiting the Commercialization of DECS Organization Through Endorsements and Accreditation
of Goods and Services.
DepEd Order No. 1, s. 2003, Promulgating the Implementing Rules and Regulations (IRR) of Republic Act No. 9155 Otherwise
Known as the Governance of Basic Education Act of 2001.
DepEd Order No. 69, s. 2003, DepEd Logo.
DepEd Order No. 63, s. 2011, The Department of Education (DepEd) Seal.
DepEd Order No. 36, s. 2013, Our Department of Education Vision, Mission and Core Values (DepEd VMV).
DepEd Order No. 8, s. 2015, Policy Guidelines on Classroom Assessment for the K-12 Basic Education Program.
DepEd Order No. 8, s. 2017, School Year 2016 - 2017 End of School Year Rites.
DepEd Order No. 58, s. 2017, Adoption of New Forms for Kindergarten, Senior High School, Alternative Learning System, Health
and Nutrition, and Permanent Records.
DepEd Order No. 64 s. 2017, Establishing the Minimum Performance Standards and Specifications for DepEd School Buildings.
DepEd Order No. 2, s. 2019, School Year 2018–2019 K to 12 Basic Education Program End of School Year Rites.
Republic Act (RA) No. 8491, The Flag and Heraldic Code of the Philippines, Rule 8, Chapter 6, Sections 49, 50 and 51.
Republic Act (RA) No. 9155, Governance of Basic Education Act of 2001.

The name “Department of Education” is
a registered service mark and may not be
used by any outside entity or individual
without prior written permission from
For technical assistance concerning
specific situations, please contact the
Publications Division through email
address pas.pd@deped.gov.ph or at
telephone nos. (02) 633-9341 or (02)
635-3765.
Thank you for helping enhance the
Department of Education’s reputation
through implementing the Service Marks
and Visual Identity Manual.

DepEd Service Marks and Visual Identity Manual 2018

DepEd Service Marks and Visual Identity Manual 2018

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DepEd Service Marks and Visual Identity Manual 2018