Desafios com Modelos de Negócio para Cloud Computing

Desafios com Modelos de Negócio para Cloud Computing

• 1.
  Richard D. Chaves [email protected] Novas Tecnologias | Microsoft Brasil @richardchaves Modelo de Negócios e seus Desafios Cloud Computing rchaves | 2011
• 2.
  Agenda • Contexto • Benefícios e Desafios • Cenário Atual • A abordagem Microsoft
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  3 Gerações daComputação
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  Modelo Econômico ede Negócios
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  Benefícios de Cloud •Reduz a barreira que mantém negócios afastados das necessidades de mercado • Possibilita cenários impensáveis • Reduz complexidade e aumenta agilidade • Mais opções de solução
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  Benefícios de Cloud Economia de Escala SMB: >25x public cloud benefit Enterprise: ~10x public cloud benefit Public cloud steady state pricing Source: Microsoft
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  Oportunidades Pessoas Organizações Parceiros
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  Desafios
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  Exemplos de DesafiosComuns Governo Organizações Parceiros Soberania sobre informação Papel de TI/ Papel do CIO Modelo de Negócios Modelo de Contratação - Lei 8666 Percepção sobre (falta de) Segurança & Data Governance Novo paradigma de controle, design, gestão, contratação
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  Modelo de Negócios
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  Paradigmas dominantes definema forma como vemos e reagimos às inovações
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  HORSELESS CARRIAGE SYNDROME Paradigmasdominantes definem a forma como vemos e reagimos às inovações
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  Quando revisitamos nossosparadigmas, o potencial das inovações não tem limite!
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  Como estamos? •Worldwide IT spending = U$3.7 trilhões (Crescimento de 7.1%) – De acordo com a revisão de Junho do Gartner – U$ 300 bilhões a mais que a previsão inicial • Crescimento alavancando em software and IT services – Crescimento e adoção de Cloud Computing – IT services vão crescer mais que 2x, atingindo $846 bilhões – Software spending crescerá 9.5% para U$268 bilhões • Cloud computing services como foco de investimento em alguns mercados, crescendo mais de 28% Public Cloud Spending $200.00 "At about $10 billion, software as a service already $180.00 accounts for 10% of enterprise applications software $160.00 spending, and by 2015 this share is expected to $140.00 increase to close to 15% and to exceed $20 billion in $120.00 $100.00 annual spending" $80.00 Richard Gordon, research vice president at Gartner $60.00 2010 2011 2012 2013 2014 2015
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  Como estamos? • Private cloud plans will mature, dominating the enterprise infrastructure software agenda in 2011 – Cost, business, and performance benefits promised by private cloud architectures • Cloud and the economic impact of new subscription models will reshape the software channel model for vendors and their partners – retention and recurring business – Since the cost of the cloud solution is perceived to be lower, large discounts are less necessary to the initial sale – Over time, it is less expensive to keep an existing and satisfied customer • Cloud computing will continue to reshape the IT landscape over the next five years • Public IT cloud services Spendings expands at 27.6% CAGR • Cloud services are a critical component in a much larger transformation that IDC expects will drive IT industry growth for the next 25 years • In 2015, public cloud services will account for 46 percent of net new growth in overall IT spending in five key product categories – applications, application development and deployment, systems infrastructure software, basic storage, and servers, according to the report.
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  E a Microsoft? 100 +1bi Consumidores Centros de 700mil Inovação Parceiros +70mil 30 mil Funcionários Startups +100 +5mil Países e Governos Universidades Públicas e Privadas
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  É uma longahistória na nuvem! Serviços na nuvem para consumidores *Pending Regulatory Approval
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  O que éo melhor para cada cliente? On Premise Private Cloud Public Cloud Customer Datacenter Customer or Partner Datacenter Microsoft Datacenter Business Applications Business Productivity Application Platform Core Infrastructure Common Technologies: Identity - Virtualization - Management - Development Tools Interoperability Ruby Mesmas tecnologias… Escolha do cliente baseada em suas necessidades na linha do tempo… Novas funcionalidades em uma plataforma familiar, apoiada por um grande eco-sistema
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  Fechamento – Modelode Negócios • Cloud Vendors caminhando na mesma direção – Cobrança por Computing Hours – Free Data Transfer Inbound – Etc… • Cloud Vendors e canal definindo modelo • (Ainda estamos no) Momento de Evangelização e mudança de paradigma
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  Energia Elétrica tambémviveu desafios de modelo de negócio Source: Nicholas Carr presentation - The Big Switch
• 21.
  Richard D. Chaves [email protected] Novas Tecnologias | Microsoft Brasil @richardchaves Modelo de Negócios e seus Desafios Cloud Computing rchaves | 2011
• 22.
  Fontes e Referências • Microsoft • Gartner • IDC • Reportagens e Artigos http://www.eweek.com/c/a/Midmarket/IT-Cloud-Services-Spending-to-Reach-729-Billion-in-2015-IDC-Report-547901 http://www.infoworld.com/d/the-industry-standard/gartner-upgrades-worldwide-it-spending-forecast-775 http://www.computing.co.uk/ctg/news/2118026/economic-worries-cloud-spending-priorities
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  Providing mail, collaboration,meeting and communication for stores via the cloud Secure way to share between stores and corporate Quick deployment without adding complexity to IT
• 24.
  Required a centralizedplatform for internal promotion of company initiatives And needed a way to replace a phone ordering system with a hosted Web application Uses both Microsoft Online and Windows Azure “This has been one of the best IT partner projects CCE has experienced, and we have the added value of a longer IT roadmap with Microsoft than if CCE had built the solution on premises.” Kevin Flowers, Director of Enabling Technologies, CCE
• 25.
  “We have chosenMicrosoft Online Services because it promises to deliver a simple intuitive Information Workplace that should not only bring value to the company through simplification, but provide an improved user experience and ultimately create a more productive GSK.” Bill Louv, Chief Information Officer, GlaxoSmithKline
• 26.
  “Our first estimatesshow that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.” Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services