Design for Professionals - Big (D)esign Conference 2014

Design for Professionals - Big (D)esign Conference 2014

• 7.
  Why couldn’t Tebowmake it as a pro?
• 8.
  As a professional,Tebow kept playing his college game
• 9.
  Professionals run playsfrom a professional’s playbook
• 10.
  Professionals Who UseSoftware Dentist Investor/ Trader Database Administrator Computer Animator Administrative Assistant Business Analyst Chemical Engineer Airline Crew Scheduler Cashier Geek Squad Teacher Customer Service Representative Architect Recording Artist Domain Expertise Digital Literacy
• 11.
  The Consumer-to-Professional SoftwareMatrix Digital Literacy Domain Expertise
• 12.
  What we knowabout professionals • Many work 40-80 hrs/week • They spend a majority of their work hours using one primary software tool • They are highly trained/experienced • Some are self-employed, so earnings are tied directly to productivity • “Easy” means faster, fewer steps, less effort, less friction, greater efficiency, and better results • The stakes are often high; data has to be accurate, and decisions have to be right • They tend to resist change but are open to it if productivity improves; most have no say in the matter
• 13.
  Professionals run playsfrom a professional’s playbook
• 14.
  The Consumer UXPlaybook says… X X X X X X X X X X X O O O O O O O O O O O
• 15.
  Don’t Make MeThink X X X X X X X X X X X O O O O O O O O O O O
• 16.
  Provide Consistency X X X X X X X X X X X O O O O O O O O O O O
• 17.
  Remove the Obstacles O O O O O O O O O O O
• 18.
  Reduce the Clutter O
• 19.
  Simplify the Workflow O
• 20.
  Great for consumers.Not for the pros.
• 27.
  Welcome to thepros, kid! Here’s your new playbook
• 28.
  Strong Blitz #1. Build Domain Knowledge …FAST
• 29.
  Based on theseindicators, we want to buy to open FB, August, 30-35, strangle five times Yes…uh huh…right. Blah, blah, blah…strangle someone, Blah, blah….
• 33.
  Man-to-Man Coverage #2. Watch Professionals Work
• 34.
  Collaboration Decision making Data flow Inefficiencies Human factors
• 35.
  Two Point Conversion #3. Convert solution ideas into problems, then solve the real problem
• 36.
  Be skeptical ofsolution ideas from professionals
• 37.
  Compliments of YanXiao, PhD & C. Probst, PhD: Human Factors @ Baylor Scott&White Health - presentation to the SHARPC working group on 3.25.14
• 38.
  Up the Middle #4. Efficiency Trumps Easy
• 39.
  Professionals wouldn’t usethis even if you gave it to them.
• 42.
  Double Coverage #5. Reuse Screen Real Estate
• 43.
  Multiple windows Dockingframeworks Tabs & accordions Collapsing panels Contextual controls Data density
• 47.
  Zone Coverage #6. Design for Effective Collaboration
• 48.
  Hey, let meknow when you’ve completed Real-time updates that Genome sequence Check in/out Versioning Lock-out
• 51.
  Locking
• 52.
  Screen Pass #7. . Visualize Data
• 53.
  Charts/Graphs Interactives Skeuomophism Dashboards Blunders
• 58.
  Aptitude
• 59.
  Wing Formation #8. Get Real with Testing
• 60.
  Onsite Online Inthe Lab Real users Real data Real contexts
• 61.
  Half-time Report
• 62.
  Domain Knowledge Blindness Rookie Mistake #1
• 67.
  “Don’t Make MeThink” Rookie Mistake #2
• 71.
  ‘For people doinga job, maybe the software doesn’t need to be dead simple. There is delight in mastering something complicated.’ Jeremy Johnson Yesterday (paraphrased) photo credit: @juliehudspeth
• 72.
  ”Journey Mapping” RookieMistake #3
• 75.
  Crane operator journeymap “Sigh” “Sigh” “Sigh” Come to work Lift heavy objects “Yay!” Move them Go home
• 76.
  Are we reallydesigning experiences?
• 77.
  A high-level overviewof airline crew management
• 78.
  ”Mobile First” RookieMistake #4
• 80.
  Some professionals aremobile Others…not so much
• 83.
  Microinteractions Rookie Mistake#5
• 85.
  UX and ValueEngineering $20 K Mass Market App Features: 15 Total budget: $1 mil Time to market: 9 mo. Cost per feature: $40K Days per feature: 12 Professional Software Features: 400 Total budget: $6 mil Time to market: 2 yrs. Cost per feature: $15K Days per feature: 1.2
• 86.
  Attractive Things WorkBetter Rookie Mistake #6
• 87.
  “Designs intended forstressful situations have to pay special attention to matching the needs of the users, to making appropriate actions salient and easy to apply.”
• 90.
  Guerilla User Testing Rookie Mistake #7
• 91.
  Where would you click to see the range of proton-antiproton energies during the deceleration cycle? CERN testing in-the-wild at the Geneva Starbucks
• 92.
  Post-Game Recap
• 93.
  What’s In YourPlaybook? DesignForPros.com @design4pros
• 94.
  Vote for usat SXSW 2015 panelpicker.sxsw.com