Design Thinking & Innovation
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The document outlines the principles of design thinking and innovation, emphasizing a human-centered approach to problem-solving that focuses on understanding users' needs. It introduces tools such as the value proposition canvas, empathy map, and heuristic ideation techniques to help organizations innovate effectively. Additionally, the document provides an overview of the design thinking methodology's evolution and its application across various industries.
Design Thinking & Innovation
- 1. Design Thinking & Innovation HOW TO APPROACH PROBLEM SOLVING WITH EMPATHY Oscar Malpica, Envisioning Labs CEO www.envisioninglabs.com
- 2. Innovation and change management professional with multi-industry experience in business strategy, innovation management, R&D, and digital storytelling. Passionate about technology trends and exploratory innovation. Past gigs: Microsoft, Canadian Chamber of Commerce, Norske Skog, UN Volunteers, PLA. ABOUT ME exploratory innovation, R&D, digital storytelling
- 3. We help organizations create new products or services that add value to their brand through systematic innovation methodologies and the adoption of emerging technologies. ABOUT ENVISIONING LABS www.envisioninglabs.com www.innovationlabs.ca
- 4. An introduction to Design Thinking How to develop an empathetic approach to problem solving Transform ideas into products, services or experiences that create value Learn how to seek innovation opportunities Career advice for making your mark in the design community YOU WILL LEARN www.envisioninglabs.com
- 5. What is innovation? Jobs to be Done, Value Proposition Canvas Design Thinking Methodology Tools: VP Canvas, Empathy Map & HIT Matrix Hands-on Design Exercise Q&A AGENDA
- 6. Innovation Act of generating more value for the customer and the business by fulfilling a JOB TO BE DONE better than anyone else“ ” What is innovation, really? LET’S AGREE ON ONE THING www.envisioninglabs.com
- 7. JTBD is the higher purpose for which customers buy products, services and solutions“” JTBD Solution 1 Solution 2 Solution 3 Solution n Improvement Need satisfied Jobs to be Done FIRST THINGS FIRST www.envisioninglabs.com
- 8. Have light and warmth at home JTBD Fire Candles Electricity Improvement Need satisfied JTBD: Stars Jobs to be Done FIRST THINGS FIRST www.envisioninglabs.com
- 9. Value Proposition Canvas LET’S BEGIN AT THE END www.envisioninglabs.com
- 10. Human-Centred Design Creative approach for problem solving that focuses in understanding the people’s needs at the centre of the issues to resolve Design Thinking It’s a methodology that utilizes a human-centred approach to systematically identify opportunities for innovation Design Thinking HUMANS AT THE CENTRE www.envisioninglabs.com
- 11. Different faces, same process Design thinking has evolved over the years and different ‘versions’ of the methodology have emerged. However at the very core, all these versions obey to one simple rule: keep the users at the core of your solutions (human-centred design). Stanford School of Design version Design Thinking COMES IN VARIOUS FLAVOURS www.envisioninglabs.com
- 12. Different faces, same process Design thinking has evolved over the years and different ‘versions’ of the methodology have emerged. However at the very core, all these versions obey to one simple rule: keep the users at the core of your solutions (human-centred design). IDEO version 1 - Inspiration 2 - Ideation 3- Implementation Design Thinking COMES IN VARIOUS FLAVOURS www.envisioninglabs.com
- 13. Design Thinking USED BY THE BIG GUYS www.envisioninglabs.com
- 14. Double-Diamond Approach TWICE THE BLING! www.envisioninglabs.com
- 15. Double-Diamond Approach TWICE THE BLING! www.envisioninglabs.com
- 16. Value Proposition Canvas LET’S BEGIN AT THE END www.envisioninglabs.com
- 17. Value Proposition Canvas LET’S BEGIN AT THE END www.envisioninglabs.com
- 18. Empathy Map WALK IN THEIR SHOES www.envisioninglabs.com
- 19. Empathy Map WALK IN THEIR SHOES www.envisioninglabs.com
- 20. Design Exercise YOUR TURN TO INNOVATE www.envisioninglabs.com
- 21. Design Exercise YOUR TURN TO INNOVATE 1 2 3 4 1. Empathize 2. Frame the problem 3. Ideate 4. Innovate www.envisioninglabs.com
- 22. Design Exercise YOUR TURN TO INNOVATE Canvas HIT Matrix GAINS:)PAINS:( INSPIRATION (CARDS AGAINST HUMANITY) 1 2 3 4 1. Empathize Populate the right side of the VP canvas based on observations from the video 2. Frame the problem Transfer key pains and gains to the HIT Matrix 3. Ideate Use the *ahem* inspiration from “Cards Against Humanity” to think outside of the box 4. Innovate Propose an innovation that optimizes customer fit in the left side of the VP canvas www.envisioninglabs.com
- 23. Heuristic Ideation Technique (HIT) Matrix COMBINE 2 UNRELATED PRODUCTS TO SPARK IDEAS HIT MATRIX Luxury Business Hotel Wireless Access Spa Services Personal Chef Concierge Executive Lounge First Class Travel Reclining Seats Wireless Access Reclining Seats Spa Services Reclining Seats Personal Chef Reclining Seats Concierge Reclining Seats Executive Lounge Reclining Seats In-Seat Chargers Wireless Access In-Seat Chargers Spa Services In-Seat Chargers Personal Chef In-Seat Chargers Concierge In-Seat Chargers Executive Lounge In-Seat Chargers Gourmet Meals Wireless Access Gourmet Meals Spa Services Gourmet Meals Personal Chef Gourmet Meals Concierge Gourmet Meals Executive Lounge Gourmet Meals Personal Attention Wireless Access Personal Attention Spa Services Personal Attention Personal Chef Personal Attention Concierge Personal Attention Executive Lounge Personal Attention Fast Service Wireless Access Fast Service Spa Services Fast Service Personal Chef Fast Service Concierge Fast Service Executive Lounge Fast Service www.envisioninglabs.com
- 24. PAINS (-) GAINS (+) Heuristic Ideation Technique (HIT) Matrix COMBINE 2 UNRELATED PRODUCTS TO SPARK IDEAS www.envisioninglabs.com
- 25. Innovation in Action THINKING OUTSIDE OF THE BOX https://youtu.be/iSs2KYs4Hfk www.envisioninglabs.com
- 26. Design Exercise YOUR TURN TO INNOVATE Ready? www.envisioninglabs.com
- 27. Design Exercise YOUR TURN TO INNOVATE Design a product or service that improves the love life of single Vancouverites www.envisioninglabs.com
- 28. Design Exercise YOUR TURN TO INNOVATE https://youtu.be/dgdVV_h7Ad4 Design a product or service that improves the love life of single Vancouverites www.envisioninglabs.com
- 29. Design Exercise YOUR TURN TO INNOVATE Canvas HIT Matrix GAINS:)PAINS:( INSPIRATION (CARDS AGAINST HUMANITY) 1 2 3 4 1. Empathize Populate the right side of the VP canvas based on observations from the video 2. Frame the problem Transfer key pains and gains to the HIT Matrix 3. Ideate Use the *ahem* inspiration from “Cards Against Humanity” to think outside of the box 4. Innovate Propose an innovation that optimizes customer fit in the left side of the VP canvas www.envisioninglabs.com
- 30. Show & Tell INNOVATION SHOWCASE www.envisioninglabs.com
- 32. Thank you Oscar Malpica, Envisioning Labs CEO [email protected] www.envisioninglabs.com