Design Thinking & Innovation Games : Presented by Cedric Mainguy
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The document explores design thinking as a methodology for solving complex problems and generating innovative solutions by focusing on user needs and insights. It discusses the importance of rapid prototyping, collaboration, and experimentation in fostering creativity within organizations, while also emphasizing the use of games as tools for understanding customer needs and improving business outcomes. The content outlines a structured approach to design thinking, including stages like discovery, ideation, and feedback gathering.
Design Thinking & Innovation Games : Presented by Cedric Mainguy
- 2. 2 Ice Breaker Pick a neighbor Introduce yourself And Draw him 2
- 3. 3 Fear not the judgment of your peers
- 4. Agenda • How did I get here? • Intent • What is going on in the world? • Design Thinking • Projects • Games • Feedback
- 5. How did I get here? Entrepreneur AsiaForm, Wholly Agilist Agile Coach, Innovation Consultant, Startup Mentor, Product Owner… What exites me? Innovation, Sharing Economy, CryptoCurrencies, startups Mentoring, Permaculture, Culture Hacking, Digital Revolution My job today? Head of Digital Innovation, Business Developer, Agile coach
- 7. 7 FasterTec h Adoption Telephone < Electricity < Refrigerator < TV < Internet < Smartphone
- 13. Adventure MRI
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- 15. 15 Thinking from the perspective of your current and potential users Work together to develop a range of creative solutions Quickly build concepts in a format that can be easily shared Loop back to the users to ensure offering solves specific problems Design Thinking Construct a point of view based on user needs and insights
- 16. 16 What is Design Thinking? Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer)
- 17. 17 Translate observation into insights, insights into products and services that will improve lives. Design thinking is an approach that frames problems creatively and generates innovative solutions, strategies, systems, paradigms at the nexus of domains What is Design Thinking?
- 18. 18 “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” — Steve Jobs Design for Steve J.
- 19. Projects
- 20. 20 Innovation Opportunities3 lenses used at every step of projects
- 21. 21 Discovery Project Desk Research Competitor Review Expert Interviews Stakeholder in- depth Interviews Customer intercepts Business Process Analysis HYPOTHESIS DESIGN RESEARCH INSIGHTS OPPORTUNITIES IDEATION PROTOTYPE 2 Key user Personas Multiple Opportunity Areas 1 Outlier Persona Initial assumptions about the users, the market, services, products and competitors Empathize Define Ideate Prototype & Test
- 23. Clustering
- 24. Personas
- 25. 25 - Define – an actionable problem statement Surprising insight Meaningful Problem = Opportunities!
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- 34. 34 Innovation Roadmap Documentation of all ideas generated Disseminate and share Innovation Day Prep Roadmap Create Interview Stakeholders Understand business context & challenges Align on goals Trend/ Competitive Reseach Inspiration Deck Design the innovation workshops Inspiration Deck Presentation Detailed Discussions Creative problem-solving sessions Innovation Games Facilitation Present, share and gather feedback Select and prioritze ideas
- 39. 39 Creative Organization / Leadership Embrace experimentation • Bias toward action • Experiment = innovate • OK take risk? • Build to think and learn • See pb as opportunities • “Prototyping is not an ideal but a core competence” Radical Collaboration • Connect people across group • Help multidisciplinary experts work together • Seek external sources: open- innovation
- 40. 40 Focus on human values • Biases towards physical interactions • Is non-hierarchical Be mindful of process • Innovation is a process • Tools to engage • HCD? Research? • Innovation Games? • Prototyping? Testing? Creative Organization / Leadership
- 41. Design Thinking has the responsibility to shape the future we want to live in.
- 44. 44 Work ≠ Play
- 45. 45 Work + Play
- 46. 46 What is a Game?
- 47. 47 a World
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- 49. 13 core Games 49
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- 62. Solve business problems Understand your customers needs Increase empathy for your customers’ experience Deliver the right features Make better strategy decisions Improve the effectiveness of sales and services Identify the most effective marketing messages Uncover breakthrough opportunities
- 63. 63 13 core Games
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- 65. 65 Thanks!