Digital India - What It Means For Your Brand's Digital Marketing Strategy
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India is experiencing a significant digital transformation with a young population that has rapidly adopted internet and mobile technologies. In 2014, India had 232 million internet users and 907 million mobile subscriptions, making it a leader in new user additions globally. The document highlights the evolving digital landscape, emphasizing the importance of digital strategies for brands in light of changing consumer behaviors and mobile advertising growth.
Digital India - What It Means For Your Brand's Digital Marketing Strategy
- 2. What it means for you? 2 India is undergoing a digital transformation; a young population that sees high speed internet as a core utility, a plethora of choices as a necessity and speed & ease as must-haves. We at Futuready Media bring you insights about the numbers and the scale to help you set the digital strategy for your brand.
- 3. World Internet Statistics 1995 35 million+ INTERNET USERS 0.6% POPULATION PENETRATION Source: INTERNET TRENDS 2015 – CODE CONFERENCE 3 2014 2.8 billion INTERNET USERS 39% POPULATION PENETRATION
- 4. Thus, in 20 years, approx 40% of the world population has joined the Internet Source: INTERNET TRENDS 2015 – CODE CONFERENCE 4
- 5. India: The Digital Behemoth India is taking giant strides… YOUTH 65% Age: less than 35 yrs TECHNOLOGY Mobile 3G connectivity INDIA The Digital Behemoth 5
- 6. India on the Internet Total Population Internet Users 2014 Internet User Growth Rate 1,236 million 232 million (+37% Y-o-Y growth) 33% (+63 million users in 2014) 6 Source: INTERNET TRENDS 2015 – CODE CONFERENCE Population Penetration ofInternet 16% Rank #1 in new internet user additions
- 7. 7 CHINA INDIA And in case you’re wondering about China… Let’s compare the 2 Asian neighbors
- 8. China on the Internet Total Population Internet Users 2014 Internet User Growth Rate 1,356 million 632 million 7% 8 Source: INTERNET TRENDS 2015 – CODE CONFERENCE Population Penetration ofInternet 47% Rank #1
- 9. World Mobile Statistics 1995 80 million+ MOBILE PHONE USERS 1% POPULATION PENETRATION 9 2014 5.2 billion MOBILE PHONE USERS 73% POPULATION PENETRATION
- 10. Source: INTERNET TRENDS 2015 – CODE CONFERENCE 10 Thus, in 20 years, approximately 73% of the world population uses mobile phones
- 11. The Smartphone Era Worldwide Ratio Smartphones : Feature phones 40 : 60 11 Source: INTERNET TRENDS 2015 – CODE CONFERENCE
- 12. India on the Mobile Total Population Total Mobile Subscriptions Smartphone Subscription Growth Rate in 2014 1,236 million 907 million 55% 12 Source: INTERNET TRENDS 2015 – CODE CONFERENCE Smartphone % of mobile subscriptions 15% Population Penetration of Smartphone 11% Total Smartphone Subscriptions 140 million
- 13. 13 And let’s see how the dragon compares on mobile China way ahead, but slowing… CHINA INDIA
- 14. China on Mobile Total Population Total Mobile Subscriptions Smartphone Subscription Growth Rate in 2014 1,356 million 1,301 million 21% 14 Smartphone % of mobile subscriptions 39% Population Penetration of Smartphone 38% Total Smartphone Subscriptions 513 million
- 15. Evolution of Mobile Usage From Text to Images to Videos 15
- 16. Social Media The digital Indian is argumentative, voyeuristic, narcissist, information seeker, digital native, tech enthusiast, shopper, etc. 16
- 17. Facebook India as a market 2nd Largest Average Revenue Per User $10 Monthly Active Users (MAUs) 112 million (8% of global MAUs) 17 Facebook is now a listed company wanting to earn more through advertisements. Hence, more & more advertisement avenues are offered on mobile and web.
- 18. Twitter India as a market Fastest growing user market Average Revenue Per User $5 18 Twitter is increasingly becoming the first source of news for internet users.
- 19. LinkedIn Monthly Active Users (MAUs) 24 million 19 Professionals are increasingly flocking to LinkedIn. Thus, it charges the highest CPC advertising rates across all social media sites. India as a market 2nd Largest
- 20. Whatsapp 70 million (10% of global MAUs) 20 India as a market The Largest Monthly Active Users (MAUs)
- 21. YouTube 2nd Largest 21 YouTube becoming the new search engine for many activities like cooking, entertainment, technology, song & dance. Vertical Viewing is now 30% of all videos watched India as a market 70 millionMonthly Active Users (MAUs)
- 22. Changing Consumer Behavior Mobiles Sensors Humans 22 Consumers are demanding ‘Just in Time’ information enabled by
- 24. Apparels 24
- 25. Travel 25
- 26. Entertainment 26
- 27. E-Commerce 27
- 28. Food & Dining 28
- 29. Groceries 29
- 31. New Trends Global Growth Rate of Mobile Advertising 34% Y-o-Y M-commerce in India (as % of Total E-Commerce Sales in 2014) 41% 31
- 32. New Trends Facebook Carousel ads Google Shopping ads 32 Mobile Wallet Mobile Wallets market led by Paytm (80 million Paytm users in India, 2014)
- 33. So what could you do? Customer experience is important, and digital channels are core to delivering those experiences. Isn’t it time to make it a strategic priority? Get in touch with the experts now. 33
- 34. Thank You 34 Futuready Media is a full service digital media agency founded by IIM alumni. We work at the confluence of technology, marketing and design. We are a passionate, client-focused and results driven team; eager to deliver the most creative and innovative marketing solutions. [email protected] @FutureadyMedia +91-22-4264 5743 www.futureadymedia.com