Digital marketing
- 1. Digital Marketing Made by Navneet kaur.
- 2. Digital Marketing Overview Intro to Digital Marketing Cons & Pros of Digital Marketing Modules of Digital Marketing Modules of Digital Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Content Marketing Affiliate Marketing Video Marketing Social Media Marketing
- 3. Introduction to Digital Marketing Digital Marketing is Online Marketing which is utilized for promoting items or administrations utilizing computerized advances. Computerized showcasing utilize the administrations like email promoting, internet searcher advertising, website streamlining, and content advertising. Future Scope of Digital Marketing: Digital Marketing industry is booming not just in India but all parts of the world. Since all organizations are moving from conventional marketing to computerized marketing. The opening for work of computerized marketing is high and there is 70% employment of advanced advertising in 2018. The computerized promoting degree is blasting in everywhere throughout the world with a high number of opening for work.
- 5. What is Search Engine Marketing(SEO) SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. Search engines want to provide the best service for their users. Search engine optimization is the process of increasing the visibility of a website or a web page to users of a web search engine. The term excludes the purchase of paid placement, referring only to the improvement of unpaid results. Types of Search Engine Optimization ● On-Page Optimization ● Off-Page Optimization
- 6. What is Search Engine Marketing(SEM) Search Engine Marketing is an index showcasing is a type of Internet promoting that includes the advancement of sites by expanding their visibility in web index results pages essentially through paid publicizing.Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. Services of SEM: ● Paid search ads ● Paid Advertising (which just assumes you know it’s on searches) ● PPC (Pay-per-click)
- 7. What is Video Marketing Social video marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around a given video. Video Boosts Conversion Rates Video is Easily Accessible Video is Effective Video is Emotional Benefits of Video Marketing
- 8. What is Social Media Marketing Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
- 9. What is Content Marketing Content Marketing is a vital advertising & approach concentrated on making and conveying significant, pertinent, and the predictable substance to pull in and hold a plainly characterized crowd — and, at last, to drive beneficial client activity. ● Blog articles ● Videos ● Podcasts ● Emails ● Webinars ● Infographics Content Marketing Includes:
- 10. What is Email Marketing Email promoting is the demonstration of sending a business the message, normally to a gathering of individuals, utilizing email. In its broadest sense, each email sent to a potential or current client could be viewed as email promoting. 1. An email has a larger reach. 2. Email delivers your message. 3. Email drives conversions. 4. An email has a higher ROI.
- 11. What is Affiliate Marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
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