Introduction to DocuSign for SugarCRM
Agenda
§  Who is DocuSign?
§  How we work with SugarCRM?
§  SugarCRM
Today’s Sales Environment
§  Competition is moving faster and faster
§  Customers demand high tech and high
touch
§  Sales management needs real-time
information about the pipeline, deals, etc.
§  Sales reps and customers are
increasingly mobile
§  Focus on cost controls
DocuSign For SugarCRM
Resulting Challenges
Increase adoption rates
§  “Our sales reps use the CRM sporadically because they see it as busy work.”
Stay in the cloud, be mobile
§  “I love the cloud. I want all my business processes to be automated and digital.”
§  “We need to send/sign on mobile devices.”
Make it easy
§  “I don’t want to learn something new.”
Increase execution speed
§  “Our employees spend too much time getting contracts signed after getting to ‘yes.’
Stay Digital
§  Keep documents and data in digital
format through the transaction
§  No more faxing, printing, mailing, re-
keying data
§  Engage customers in minutes, rather
than days
§  Close deals on mobile devices from
anywhere
“90%	
  of	
  Deals	
  Close	
  in	
  1	
  Day;	
  
71%	
  Close	
  in	
  1	
  hour.”	
  
Digital Transactions are More Efficient
§  Send to the right people in the
right order
§  Signatures are always in the right
place
§  Automatic reminders keep things
moving
§  Templates automate things end-
end
“Not	
  In	
  Good	
  Order	
  to	
  0”	
  
The Easy Way to Sign
§  Sign anywhere, anytime, from
any device
§  No software required
§  Signers do not have to register
§  Browser ‘Auto-Nav’ walks signers
through docs
§  Everyone gets a copy once
completed
“More	
  than	
  33	
  million	
  people	
  in	
  188	
  
countries	
  have	
  DocuSigned”	
  
Increased Speed to
Results
Reduced Operating Costs
Accurate & Secure
Transactions
Delighted Customers
+ CRM Benefits
90% of deals close in 1 day; 71% close in 1 hour
Decreased paper cost by 90% at each facility
Not in good order to 0
World-class security certification
Sign anywhere, any device
Contract execution cut to less than 1 hour
It Is More Than a Signature
10	
  
DocuSign eSignature Transaction Management Platform
eForms Data
Preparation
Workflow
1
ePaymentIdentity eSign
Execution
2
Retention
Completion
3
Audit TrailReporting
LOBCRMERP
Platform
Integrations
Anyone, Anything,
Anywhere,
Anytime
What Makes a Business Class, Reliable Electronic Signature?
Image of a Signature
With Unique Digital Attributes
ü Signed document electronically secure and tamper-proof
ü Authentication Options ensure the identify of the signer
ü Audit trail and certificate of completion
ü Enforces consumer consent provision of ESIGN Act
ü Automates document retention requirements
ü Supports Digital Certificates for Non-US transactions
ü Meets specialized rules from FDIC, FDA, HIPPA, and many others
ü Shows Intent and custom with support for initials, chop, data
collection and signing on the dotted line
Managed	
  by	
  	
  
an	
  ISO27001	
  
Company	
  
99.99%	
  Up-­‐:me	
  
About DocuSign
0"
10"
20"
30"
2007" 2008" 2009" 2010" 2011" 2012"
Our	
  Vision	
  
Empower	
  anyone	
  to	
  
sign	
  anything,	
  anywhere,	
  any4me.	
  
“DocuSign continues to
build its lead”
2012
UserMillions
60K New Unique Users
Every Day, 35M Thus Far
How DocuSign works with
SugarCRM
Options for SugarCRM Integration
1.  Pre-built Connectors
§ DocuSign
§ Partners
2.  Custom Integration
§ REST
§ SOAP
Option 1: DocuSign for SugarCRM
§  Send documents from any Opportunity,
Account, Contract, or Quote object
§  Track the status of documents
§  Minutes to install, send your first
envelope in under 5 minutes
§  SugarExchange, SugarForge out-of-the-
box
§  Get started Free!
Demo
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DOCUSIGN	
  CONFIDENTIAL	
  37	
  
Option 2: Custom Integration
§  Why?
§  Integrate with more objects
§  Pull docs from other sources, automatically
§  Pull in and write back data
§  How?
§  Internal team
§  DocuSign
§  Partner
§  Resources available:
§  Full SOAP & REST API
§  Dev Center
§  Sample code
§  Documentation
§  Market place
The DocuSign API was extremely easy
to use, with plenty of code samples
available. We were able to create a
powerful integration with a well-defined
process for certification.
-Owen Scott, CIO, xRM
“
“
“DocuSign helps users – including Sugar’s own sales reps – close
deals faster. Using DocuSign with SugarCRM is a great way for
customers to improve the efficiency of their sales team, increase
ROI and extend the value of Sugar’s platform. ”
Clint Oram,
Co-Founder and CTO, SugarCRM
Customer Spotlight
§  Why electronic signature?
§  Why DocuSign?
§  How are you using it?
Why DocSign Matters for CRM
§  Stay Digital: Automating the sales contract from
end to end
§  Adoption: Increase use of CRM system
§  Accuracy: Ensure you get the data you need
§  Faster ROI: Close deals faster, from anywhere
How to Get Started
§  SugarExchange and
SugarForge
§  Download free, out-of-the-box
connector
§  Call DocuSign
§  Purchase a subscription
§  Discuss additional business
needs
§  SugarCRM Partner Community
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
DocuSign For SugarCRM
Sample Customers, Use Cases and ROI
Sales	
  automa4on	
  &	
  
CRM	
  
Purchasing/Sales	
  
Agreements	
  
	
  	
  
Sample	
  Use	
  Cases	
   Sample	
  Successes	
  
•  CRM	
  system	
  usage	
  up	
  
300%	
  
•  Contract	
  Execu4on	
  Cut	
  
To	
  Less	
  Than	
  1	
  Hour	
  
	
  
•  Complete	
  88%	
  of	
  
contracts	
  in	
  10	
  minutes	
  
or	
  less	
  
	
  
•  Reduced days to get
loans on the book
from 10 to 1	
  
	
  
Sample	
  Customers	
  
Invoice	
  processing	
  
Confirm	
  logos	
  are	
  public;	
  
fix	
  shadow	
  around	
  columns	
  
The Most Asked Questions…
How	
  does	
  my	
  
Signature	
  get	
  
in	
  there?	
  
Is	
  It	
  Legal?	
  
How	
  do	
  you	
  
know	
  who	
  
signed?	
  
Sample Customer Results
51	
  
Use	
  Of	
  CRM	
  Up	
  300%;	
  500	
  Non-­‐Produc:ve	
  Admin	
  Hours	
  Slashed	
  
Cut	
  Days	
  To	
  Cash	
  From	
  120	
  to	
  30	
  
Close	
  Rates	
  Doubled	
  From	
  24%	
  to	
  50%;	
  Not	
  In	
  Good	
  Order	
  to	
  0	
  
Close	
  Rates	
  Up	
  30%	
  
Contract	
  Execu:on	
  Cut	
  To	
  Less	
  Than	
  1	
  Hour	
  
Increased	
  Revenue	
  by	
  $3.094M	
  Annually	
  Increased	
  Revenue	
  By	
  $3.1M	
  Annually	
  
eSignature Legal/Enforceable
§  Legality of eSignatures
§  US Federal ESIGN Act (Electronic Signatures in Global and National Commerce)
enacted in 2000.
§  “an electronic sound, symbol, or process attached to or logically associated with a
record and executed or adopted by a person with the intent to sign the record”
§  Enforceability
§  To enforce an electronic record you need to prove:
§  Who signed
§  What they saw when they signed
§  That they knew they were signing
§  The record has not been tampered with since they signed
DocuSign	
  is	
  a	
  system	
  to	
  ensure	
  a	
  legally	
  enforceable	
  contract	
  has	
  been	
  
generated	
  and	
  can	
  easily	
  be	
  proven	
  
How do you know who signed?
Paper	
  	
  Record	
  
5/1/2013	
  8:41:12	
  PM	
  EST	
  
name@email.com	
  
IP:	
  192.156.22.122	
  
ID	
  Proofing	
  Op4ons:	
  
•  One	
  Time	
  Password	
  
•  Phone	
  Authen4ca4on	
  
•  Knowledge	
  Based	
  Authen4ca4on	
  
•  Witnessed	
  Signing	
  
•  Digital	
  Cer4ficate	
  Valida4on	
  
	
  
	
  
	
  
5/1/2013
Tamper-proofcontainer

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DocuSign For SugarCRM

  • 2. Agenda §  Who is DocuSign? §  How we work with SugarCRM? §  SugarCRM
  • 3. Today’s Sales Environment §  Competition is moving faster and faster §  Customers demand high tech and high touch §  Sales management needs real-time information about the pipeline, deals, etc. §  Sales reps and customers are increasingly mobile §  Focus on cost controls
  • 5. Resulting Challenges Increase adoption rates §  “Our sales reps use the CRM sporadically because they see it as busy work.” Stay in the cloud, be mobile §  “I love the cloud. I want all my business processes to be automated and digital.” §  “We need to send/sign on mobile devices.” Make it easy §  “I don’t want to learn something new.” Increase execution speed §  “Our employees spend too much time getting contracts signed after getting to ‘yes.’
  • 6. Stay Digital §  Keep documents and data in digital format through the transaction §  No more faxing, printing, mailing, re- keying data §  Engage customers in minutes, rather than days §  Close deals on mobile devices from anywhere “90%  of  Deals  Close  in  1  Day;   71%  Close  in  1  hour.”  
  • 7. Digital Transactions are More Efficient §  Send to the right people in the right order §  Signatures are always in the right place §  Automatic reminders keep things moving §  Templates automate things end- end “Not  In  Good  Order  to  0”  
  • 8. The Easy Way to Sign §  Sign anywhere, anytime, from any device §  No software required §  Signers do not have to register §  Browser ‘Auto-Nav’ walks signers through docs §  Everyone gets a copy once completed “More  than  33  million  people  in  188   countries  have  DocuSigned”  
  • 9. Increased Speed to Results Reduced Operating Costs Accurate & Secure Transactions Delighted Customers + CRM Benefits 90% of deals close in 1 day; 71% close in 1 hour Decreased paper cost by 90% at each facility Not in good order to 0 World-class security certification Sign anywhere, any device Contract execution cut to less than 1 hour
  • 10. It Is More Than a Signature 10   DocuSign eSignature Transaction Management Platform eForms Data Preparation Workflow 1 ePaymentIdentity eSign Execution 2 Retention Completion 3 Audit TrailReporting LOBCRMERP Platform Integrations Anyone, Anything, Anywhere, Anytime
  • 11. What Makes a Business Class, Reliable Electronic Signature? Image of a Signature With Unique Digital Attributes ü Signed document electronically secure and tamper-proof ü Authentication Options ensure the identify of the signer ü Audit trail and certificate of completion ü Enforces consumer consent provision of ESIGN Act ü Automates document retention requirements ü Supports Digital Certificates for Non-US transactions ü Meets specialized rules from FDIC, FDA, HIPPA, and many others ü Shows Intent and custom with support for initials, chop, data collection and signing on the dotted line Managed  by     an  ISO27001   Company   99.99%  Up-­‐:me  
  • 12. About DocuSign 0" 10" 20" 30" 2007" 2008" 2009" 2010" 2011" 2012" Our  Vision   Empower  anyone  to   sign  anything,  anywhere,  any4me.   “DocuSign continues to build its lead” 2012 UserMillions 60K New Unique Users Every Day, 35M Thus Far
  • 13. How DocuSign works with SugarCRM
  • 14. Options for SugarCRM Integration 1.  Pre-built Connectors § DocuSign § Partners 2.  Custom Integration § REST § SOAP
  • 15. Option 1: DocuSign for SugarCRM §  Send documents from any Opportunity, Account, Contract, or Quote object §  Track the status of documents §  Minutes to install, send your first envelope in under 5 minutes §  SugarExchange, SugarForge out-of-the- box §  Get started Free!
  • 16. Demo
  • 38. Option 2: Custom Integration §  Why? §  Integrate with more objects §  Pull docs from other sources, automatically §  Pull in and write back data §  How? §  Internal team §  DocuSign §  Partner §  Resources available: §  Full SOAP & REST API §  Dev Center §  Sample code §  Documentation §  Market place The DocuSign API was extremely easy to use, with plenty of code samples available. We were able to create a powerful integration with a well-defined process for certification. -Owen Scott, CIO, xRM “ “
  • 39. “DocuSign helps users – including Sugar’s own sales reps – close deals faster. Using DocuSign with SugarCRM is a great way for customers to improve the efficiency of their sales team, increase ROI and extend the value of Sugar’s platform. ” Clint Oram, Co-Founder and CTO, SugarCRM
  • 40. Customer Spotlight §  Why electronic signature? §  Why DocuSign? §  How are you using it?
  • 41. Why DocSign Matters for CRM §  Stay Digital: Automating the sales contract from end to end §  Adoption: Increase use of CRM system §  Accuracy: Ensure you get the data you need §  Faster ROI: Close deals faster, from anywhere
  • 42. How to Get Started §  SugarExchange and SugarForge §  Download free, out-of-the-box connector §  Call DocuSign §  Purchase a subscription §  Discuss additional business needs §  SugarCRM Partner Community
  • 49. Sample Customers, Use Cases and ROI Sales  automa4on  &   CRM   Purchasing/Sales   Agreements       Sample  Use  Cases   Sample  Successes   •  CRM  system  usage  up   300%   •  Contract  Execu4on  Cut   To  Less  Than  1  Hour     •  Complete  88%  of   contracts  in  10  minutes   or  less     •  Reduced days to get loans on the book from 10 to 1     Sample  Customers   Invoice  processing   Confirm  logos  are  public;   fix  shadow  around  columns  
  • 50. The Most Asked Questions… How  does  my   Signature  get   in  there?   Is  It  Legal?   How  do  you   know  who   signed?  
  • 51. Sample Customer Results 51   Use  Of  CRM  Up  300%;  500  Non-­‐Produc:ve  Admin  Hours  Slashed   Cut  Days  To  Cash  From  120  to  30   Close  Rates  Doubled  From  24%  to  50%;  Not  In  Good  Order  to  0   Close  Rates  Up  30%   Contract  Execu:on  Cut  To  Less  Than  1  Hour   Increased  Revenue  by  $3.094M  Annually  Increased  Revenue  By  $3.1M  Annually  
  • 52. eSignature Legal/Enforceable §  Legality of eSignatures §  US Federal ESIGN Act (Electronic Signatures in Global and National Commerce) enacted in 2000. §  “an electronic sound, symbol, or process attached to or logically associated with a record and executed or adopted by a person with the intent to sign the record” §  Enforceability §  To enforce an electronic record you need to prove: §  Who signed §  What they saw when they signed §  That they knew they were signing §  The record has not been tampered with since they signed DocuSign  is  a  system  to  ensure  a  legally  enforceable  contract  has  been   generated  and  can  easily  be  proven  
  • 53. How do you know who signed? Paper    Record   5/1/2013  8:41:12  PM  EST   [email protected]   IP:  192.156.22.122   ID  Proofing  Op4ons:   •  One  Time  Password   •  Phone  Authen4ca4on   •  Knowledge  Based  Authen4ca4on   •  Witnessed  Signing   •  Digital  Cer4ficate  Valida4on         5/1/2013 Tamper-proofcontainer