Does AdWords Really Work?
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This document summarizes a live webinar discussing common misconceptions about using Google AdWords for pay-per-click advertising. The webinar is presented by Erin Sagin from WordStream and Bryan Todd from Perry Marshall & Associates. They discuss five top misconceptions people have that AdWords is not effective, too expensive, results in traffic that doesn't convert, requires too much management, and is too difficult to use. For each misconception, they provide the reality of how to properly and effectively use AdWords to overcome these common objections.
Does AdWords Really Work?
- 1. 1@erinsagin LIVE WEBINAR Does AdWords Work? ERIN SAGIN 11.05.15
- 2. 2@erinsagin Meet Brian & Erin Erin Sagin • PPC Evangelist & Community Manager • 4th Year at WordStream • @erinsagin Bryan Todd • Co-Author of The Ultimate Guide to Google Adwords • Provides AdWords & marketing advice & coaching at Perry Marshall & Associates
- 4. 4@erinsagin So, does AdWords work?
- 5. 5@erinsagin
- 6. 6@erinsagin Destroying the Top 5 PPC Misconceptions
- 7. 7@erinsagin Haters’ Misconception #1: My SEO Is So Good That I Don’t Need PPC
- 8. 8@erinsagin Reality: SEO Isn’t Reliable
- 10. 10@erinsagin Imagine that your bathtub is overflowing
- 11. 11@erinsagin Who would you call?
- 12. 12@erinsagin Mobile is killing SEO
- 14. 14@erinsagin Even brand searches yield more clicks with PPC
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- 17. 17@erinsagin Haters’ Misconception #2: AdWords Is TOO Expensive
- 18. 18@erinsagin Reality: AdWords is only expensive if you’re not getting ROI…
- 19. 19@erinsagin Learn how to use it • Account Structure • Keyword Research • Negative keywords • Bidding Strategies • Search vs. Display
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- 21. 21@erinsagin AdWords Auction Formula: Ad Rank
- 22. 22@erinsagin AdWords Auction Formula: Actual CPC
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- 24. 24@erinsagin Google wants ads to be relevant 65 BAD POOR GREAT! 21 3 4 7 8 9 10
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- 27. 27@erinsagin Remember, you’re in control
- 28. 28@erinsagin Haters’ Misconception #3: AdWords Traffic Never Converts
- 29. 29@erinsagin Reality: You’re Doing Something (or several things) Wrong
- 30. 30@erinsagin Did you fall into the eBay trap?
- 32. 32@erinsagin Revamp your landing pages
- 34. 34@erinsagin Track ALL of your conversions
- 35. 35@erinsagin Haters’ Misconception #4: Managing an AdWords Account is a Full Time Job
- 36. 36@erinsagin Reality: It can be, but it doesn’t have to be…
- 37. 37@erinsagin Save time by… • Deleting keyword clutter • Deleting useless ads • Implementing ad customizers • Using scripts for efficient reporting
- 38. 38@erinsagin AdWords management should be continuous and on-going
- 39. 39@erinsagin Utilize tools and automation You can spare 20 minutes!
- 40. 40@erinsagin Haters’ Misconception #5: AdWords Is Hard
- 41. 41@erinsagin Reality: It’s easy to learn!
- 42. 42@erinsagin There’s no shortage of learning materials
- 44. 44@erinsagin Give us a call: (617) 963-0555 ext 2 or email: [email protected] Questions?