Doing Science Communication with Social Media

Doing Science Communication with Social Media

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  Communicating Science With Social Media DawnBazely @dawnbazely Professor Biology Department
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  WWW & SocialNetworks are Mature ❖ When did you send your first email? ❖ Me: 1989 ❖ When did you first post PowerPoint lecture decks online? ❖ Me: 2001 ❖ Who is Tim Berners-Lee? Context
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  WWW & SocialNetworks are Mature ❖ Who is Tim Berners-Lee? ❖ This balding man who invented the world wide web! Context
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  In what yearwas the 2010 Social Network movie set? 2003 Context
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  Twitter is 10years old Context
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  Like with theinternet… ContextJeff Ogden (W163), Wikimedia: Internet penetration 2012
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  scientists find socialmedia useful Context
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  –Oxford English LivingDictionary “Websites and applications that enable users to create and share content or to participate in social networking.” Definition of Social Media
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  Next 10 minsof #SciComm with #SoMe ❖ How scientists use social media ❖ Research benefits ❖ Teaching benefits ❖ 👣Next steps: perhaps try tweeting from @yorkuscientists Context
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  How scientists use#SoMe
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  Choose your Channel📺📻📡 ❖ For Scientists: ❖ Twitter ❖ Blogging ❖ Facebook 😱 How scientists use #SoMe
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  Academic Twitter ❖ Discussteaching & research ❖ Find out what’s going on with other scientists ❖ To follow conferences via the keyword hashtags eg #OnBioSummit ❖ Increase publication impact/uptake ❖ As a research & teaching tool eg Paige Jarreau (@FromTheLabBench) ❖ Data collection via social media How scientists use #SoMe
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  Van Noorden. 2014.Online collaboration: Scientists and the social network. Nature. 512:126-129 How scientists use #SoMe
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  How scientists use#SoMe Victoria Costello of PLOS Blogs (2015):
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  How scientists use#SoMe
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  How scientists use#SoMe
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  How scientists use#SoMe
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  Twitter as aResearch Tool ❖ Twitter as a Tool for Health Research: a Systematic Review. ❖ Sinnenberg et al 2016, American Journal of Public Health ❖ doi: 10.2105/AJPH.2016.303512 ❖ Conclusions… “Many data elements discernible from a user’s Twitter profile, especially demographics, have been underreported in the literature and can provide new opportunities to characterize the users whose data are analyzed in these studies. Twitter- based health research is a growing field funded by a diversity of organizations” How scientists use #SoMe
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  What students learnfrom tweeting & blogging ❖ Raises awareness of students’ electronic footprints ❖ General knowledge ⬆️ ❖ Reading ⬆️ ❖ Writing ⬆️ ❖ Engagement ⬆️
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  Students learned properLab Methods in BIOL 2010 ❖ They were using far more pricey Parafilm to wrap petri plates than we had anticipated ❖ I made Vines showing the right technique, with Biology technician, Debbie, and we reduced Parafilm wastage hugely (and saved on lab. budget)
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  Scott Library: LB 1044.87S46 2013 ‘Although there are challenges to overcome, the authors of this book see social media as the next logical step in education’s evolution in order to “meet the needs of diverse students in today’s classrooms”’ (p. 188). Annie Phillips Newton’s review of K K Seo (2013) in The Journal of Social Media in Society 1(1):59- 62.
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  👣🐾👣🐾👣🐾👣 ❖ Consider takingover @yorkuscientists for a week ❖ See list of dates & fill in this form with your preferences ❖ Try a Twitter assignment in your course (here’s the outline for my Biology course Twitter assignment) ❖ check out Roy Peter Clark’s book, How to Write Short, & Jim Woodgett’s #SciComm talk slide deck from his 2015 talk at YorkU Faculty of Science
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  Me? I’m experimentingwith Instagram — I’m finding it quite tough to master