MINI Activation Proposal
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The document proposes ideas for launching the Mini Countryman in Indonesia, including staging a "Roda Gila" stunt showcasing the Countryman's ability to navigate diverse landscapes, projected onto the car. It also suggests creating an interactive product display using automatic tinting glass technology, and buzz-building activities on social media. The document then outlines plans for maximizing Mini's presence at the IIMS exhibition, including confronting competitors and creative ad placements, and establishing a distinctive Mini store booth to inspire aspiration for the brand.
MINI Activation Proposal
- 2. MINI COUNTRYMAN READY TO GET AWAY
- 3. THE LAUNCH THE CHALLENGE: HOW TO MAKE A UNIQUE, NEVER BEEN DONE BEFORE LAUNCHING EVENT, THAT CAN BEST REPRESENT THE MINI COUNTRYMAN SPIRIT THE IDEA: SHOWCASING THE MINI COUNTRYMAN SPIRIT OF GETAWAY WITH SOMETHING SO INDONESIAN BUT YET ONLY A MINI CAN DO
- 4. WHAT’S SO INDONESIAN RODA GILA STUNT
- 5. MAKE IT MINI VISUAL MAPPING PROJECTION
- 6. ADDING UNIQUENESS COMBINING THE RODA GILA STUNT AND VISUAL MAPPING PROJECTION TO GIVE A LIVE FEELING OF MINI COUNTRYMAN DOING THE GETAWAY FROM URBAN LANDSCAPE TO FAMOUS INDONESIAN GETAWAY PROJECTING COUNTRYMAN ON FAMOUS INDONESIAN GETAWAY DERAWAN ISLAND RAJA AMPAT MT RINJANI MT BROMO
- 8. CAR MOVEMENT TO ADD VISUAL EFFECTS
- 9. CAR MOVEMENT TO ADD VISUAL EFFECTS
- 10. VISUAL FOR EMPHASIZING FEATURES
- 11. VISUAL FOR EMPHASIZING FEATURES
- 12. THE GETAWAY DISPLAY GIVING THE GETAWAY FEELING WHEN DISPLAYING THE MINI COUNTRYMAN
- 19. INTERACTIVE PRODUCT SPEC UTILIZING PROJECTION ON AUTOMATIC TINTED GLASS TECHNOLOGY VIRTUALLY EXPLORE THE DISPLAYED MINI COUNTRYMAN WITHOUT EVEN TOUCHING THE CAR GIVING DETAIL SPECIFICATIONS ON MINI COUNTRYMAN
- 26. BUZZING BEFORE THE LAUNCH CREATE CURIOSITY AND BUZZ PRIOR TO THE LAUNCH WRAP THE LAUNCHING VENUE WITH A BLACK SKIRTING THROUGHOUT WITH A BIG MINI LOGO ON TOP (CAN BE SEEN FROM THE SURROUNDING BUILDING) SPREAD THE BUZZ VIA SOCIAL MEDIA AND INSTAGRAM, LET THEM TALK ABOUT IT
- 31. GETTING SALES LEAD THE CHALLENGE: MAINTAIN CONTINUITY OF THE MINI COUNTRYMAN SPIRIT AND HOW TO INDUCE POTENTIAL CONSUMERS BUYING DECISION THE IDEA: CREATE AN AMBIENCE BOOTH THAT SHOWCASE THE MINI COUNTRYMAN SPIRIT OF GETAWAY YET STILL INTRIGUE PEOPLE TO EXPERIENCE
- 37. ENVY ME I’M A MINI
- 38. MINI BIG PRESENCE ON IIMS THE CHALLENGE: HOW TO UTILIZE THE IIMS TO MAXIMIZE MINI’S PRESENCE TO ATTRACT MORE SALES LEADS THE IDEA: SHOWCASING THE WHOLE MINI PORTFOLIO IN AN IRREGULAR WAY. SOMETHING THAT ONLY A MINI CAN DO THE ROUTE: MINI VS OTHERS : DIRECTLY CONFRONT EACH MINI PRODUCT WITH CARS WITH THE SAME CATEGORY. SHOW THEM WHY THEY SHOULD CHOOSE MINI INSTEAD. MINI IS EVERYWHERE: CREATE MINI AMBIENCE ADS ON SPACE THAT NONE HAS EVER THINK OF BEFORE
- 39. MINI VS OTHERS CITY CAR CATEGORY
- 40. MINI VS OTHERS BIG CC CAR CATEGORY
- 41. MINI VS OTHERS MPV CATEGORY
- 42. MINI VS OTHERS MPV CATEGORY
- 43. MINI IS EVERYWHERE MINI CAR COVER
- 44. MINI IS EVERYWHERE WALL PAINTINGS
- 45. MINI IS EVERYWHERE DEAD CORNER UTILIZATION
- 46. THIS IS MINI STORE THE CHALLENGE: HOW TO MAKE MORE PEOPLE WANTING MINI. BUILD ASPIRATION OF MINI AS AN EXCLUSIVE BRAND WITH ATTITUDE THE IDEA: CREATE A BOOTH WITH MINI DISTINGUISH LOOK. SELL MINI MERCHANDISE AS TOOL TO INSPIRE
- 58. RUN WITH MINI