Easy peasy: Blogging & Microblogging for NonProfits
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This document discusses how blogs and Twitter can be used to build a brand. It defines blogging and notes that content and frequency are important factors. Tips for blogging include telling a story, sharing content, using titles, pictures and quotes. The document also defines microblogging on Twitter, highlighting the importance of conversations and audiences. It contrasts using Twitter as a connector that engages others versus a broadcaster that only shares messages.
Easy peasy: Blogging & Microblogging for NonProfits
- 1. Easy Peasy. Using Blogs & Twitter To Build Your Brand
- 2. What are these tools? How do they work? Why would I use these? How can I make them work for me? How can I make them work for me? How can I make them work for me? How can I make them work for me?
- 3. Blogging.
- 4. def. (n) a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer via Webster “ ”
- 6. Tell a story
- 7. Share
- 9. Frequency is Queen
- 11. Title
- 12. Lead
- 13. Pictures
- 14. Quotes
- 15. LISTS
- 16. Seek link traffic Seek advice Establish thought leadership Promote something interesting Link love to others Link love to others Link love to others Link love to others Link love to others via Chris Brogan
- 18. Traffic Comments Link Backs Monetising Improve online presence Improve online presence Improve online presence Improve online presence Improve online presence
- 19. Blogger
- 20. Wordpress
- 21. Microblogging.
- 22. 140
- 23. Conversation
- 24. Audience
- 25. ME
- 26. YOU
- 27. Tweet
- 28. @
- 29. Follow
- 30. DM
- 31. RT
- 32. #Hashtag
- 33. Short URL
- 34. Why?
- 35. Goal
- 36. Branding & Message Feedback & Support Call for Action
- 37. Connector v. Broadcaster GOAL
- 38. Active Equal Ratio Thank You’s Not too many RT’s Not too many @’s Connector
- 39. Broadcaster Static Strictly Message URL’s No interaction
- 40. Connector v. Broadcaster 100% Content Sharing, 0% Engagement 75% Content Sharing, 25% Engagement 25% Content Sharing, 75% Engagement 0% Content Sharing, 100% Engagement via Forrest W. Kobayashi
- 41. How can I make it work for me? Analytics
- 42. Followers @’s RT’s Hashtags Clicks Web Traffic How can I make it work for me? What’s Important to YOU??
- 43. bit.ly seesmic twitpic tweetstats twinfluence twittergrader Twitter Toolkit for Beginners