different marketing concept
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This document discusses key concepts in marketing management including the market, consumer and industrial markets, market share, target marketing, and the four P's of the marketing mix. Specifically, it defines the market and differentiates between consumer and industrial markets. It describes market share and target marketing. Finally, it outlines the four P's of the marketing mix - product, place, price, and promotion - and how they are interconnected elements of a company's overall marketing strategy.
different marketing concept
- 1. Subject Code :150001 Name Of Subject : Management-2 Name of Unit :Introduction to Marketing Management Topic :Different Concepts in marketing. Dept. :Electronics & Communication Name of Faculty : Mrs. Alfiya Vohra Name of Students : (i)Savalia Avani(100870111020) (ii)Patel Jay (100870111021)
- 2. Sub: Management-2 Topic: Different marketing Concepts
- 3. Fundamentals of Marketing What You’ll Learn Describe the concept of market Differentiate consumer and industrial markets Describe market share What target marketing is The four P’s of the marketing mix Sub: Management-2 Topic: Different marketing Concepts
- 4. Market – all potential customers who have the ability and willingness to buy Sub: Management-2 Topic: Different marketing Concepts
- 5. Consumer Markets Consist of consumers who purchase goods and services for personal use. Sub: Management-2 Topic: Different marketing Concepts
- 6. Industrial Markets Business-to-business (B-to B) markets include all businesses that buy products for use in their operations. Sub: Management-2 Topic: Different marketing Concepts
- 7. Market Share A company’s percentage of the total sales volume generated by all companies that compete in a given market. Sub: Management-2 Topic: Different marketing Concepts
- 8. Focusing all decisions on a very specific group of people who you want to reach. Sub: Management-2 Topic: Different marketing Concepts
- 9. Customer Profile To develop a clear picture of their target market, businesses create a customer profile. It lists information about the target market, such as age, income level, occupation, attitudes, lifestyle, and geographic residence Sub: Management-2 Topic: Different marketing Concepts
- 10. Customers – people who buy the product Consumers – people who actually use the product Is mom the customer or the consumer? The kids? Sub: Management-2 Topic: Different marketing Concepts
- 11. Basic marketing strategies – the four P’s Product Place Price Promotion Sub: Management-2 Topic: Different marketing Concepts
- 12. Product Strategies What product to make How to package it What brand name to use What image to project Sub: Management-2 Topic: Different marketing Concepts
- 13. Place Strategies How and where a product will be distributed. Sub: Management-2 Topic: Different marketing Concepts
- 14. Price Strategies Reflect what customers are willing and able to pay. Sub: Management-2 Topic: Different marketing Concepts
- 15. Promotion Strategies How potential customers will be told about the new product What the message will be When and where it will be delivered What inducements are there to buy Sub: Management-2 Topic: Different marketing Concepts
- 16. The elements are interconnected Product Place Price Promotion Sub: Management-2 Topic: Different marketing Concepts
- 17. The Marketing Mix – The 4 P’s Contains countless alternatives. Management must select a combination of marketing mix decisions that will satisfy target markets and achieve organizational goals. Sub: Management-2 Topic: Different marketing Concepts