E-Commerce
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The document discusses electronic commerce (e-commerce) as transactions over electronic systems, including online retail and payment processing. It further explores mobile commerce (m-commerce), which involves transactions initiated or completed via mobile devices, detailing its services such as mobile ticketing, banking, and location-based offerings. The text highlights how both e-commerce and m-commerce facilitate consumer interactions and streamline business processes.
E-Commerce
- 1. APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC COMMERCE Katarzyna Skibicka
- 2. Contents What is Electronic Commerce? What is Mobile Commerce? What are Mobile Technologies? • Laptops and PDAs • Mobile telephony devices • Mobile networking devices • Identification technologies Summary Sources
- 3. What is Electronic Commerce?
- 4. Electronic Commerce e-commerce, eCommerce Buying and selling of products or services over electronic systems (eg. Internet) Virtual items- access to premium content on a website Physical items- objects requiring transportation
- 5. Electronic Commerce Sales aspect of e-business Consists of the exchange of data Facilitates financing and payment aspects of the business transactions Consumer level- World Wide Web Institutional level- exchange financial data
- 6. Electronic Commerce E-tailers – online retailers e-tail – online retail B2B – business-to-business B2C – business-to-consumer
- 7. Electronic Commerce uses Internet marketing Advertising of flights Online transaction Book the ticket online processing without going out of home Supply chain Availability of tickets on management certain date and hour Electronic data Interchange data with interchange company Electronic funds Pay for the ticket online transfer (eg. By credit card) Inventory management Company updates the systems data, increases prices Automated data Company collects data of collection systems customers and flights
- 8. Business Applications Email Instant messaging Newsgroups Online shopping and order tracking Online banking Online office suites Domestic and international payment systems Shopping cart software Tele-conferencing
- 9. What is Mobile Commerce?
- 10. Mobile Commerce M-Commerce, mCommerce, U- Commerce ”Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-controlled networks with the help of an electronic device.” Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press
- 11. Mobile Commerce Branch of e-commerce Users interact with service providers through a mobile and wireless network Users use mobile devices for information retrieval and processing transactions
- 12. Classification of M-Commerce Services and Applications Based on functionality: Directory- oriented • Provides information to mobile users (only read request to directory) • Eg. location, content, user dependent, being localized and personalized, specific for every mobile user
- 13. Classification of M-Commerce Services and Applications Based on functionality: Transaction- oriented • Conducts transactions between the service provider and mobile users (read and write request to directory)
- 14. Mobile Commerce Products and services: Mobile ticketing • Booking, cancelling- tickets sent to mobile phones, to laptops • Bus tickets, flight tickets, train tickets Mobile vouchers, coupons and loyalty cards • Virtual tokens sent to mobile phones • Location based services
- 15. Mobile Commerce Products and services: Location- based services • Location used for MCommerce transactions • Eg. of services: local maps, local offers, local weather Information services • Services delivered to mobile phone users • Eg. of services: news services, stock data, sports results, traffic data and information
- 16. Mobile Commerce Products and services: Mobile banking • Using mobile phones or mobile equipment to access account information and make transactions Mobile purchase • Online shopping, browsing, ordering Mobile marketing and advertising • Sending advertising messages