EDC Making Business Sense of SD
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Frank O'Connor presented at the "Making Business Sense of Sustainable Development" conference on conflicts between economic, social and environmental aspirations. He discussed how ecodesign, which aims to reduce environmental and social impacts through design, requires considering a product's entire lifecycle. However, there are conflicts because sustainable development is not always a priority in our globalized economy that promotes over-consumption. Ecodesign that considers the full lifecycle is good business practice and the only sustainable path for businesses in the long run.
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EDC Making Business Sense of SD
- 2. Title: Conflicts between Wale’s Economic, Social and Environmental Aspirations? Presenter: Frank O’Connor Conference: Making Business Sense of Sustainable Development Date: 12th June Venue: Park (thistle) Hotel, Cardiff Organisers: IWA, Business Sense (supported by IOD, Cynnal Cymru)
- 3. Ecodesign Centre Wales established in September 2006, core funding from Welsh Assembly Government our role build capacity and capabilities so that effective ecodesign can happen in Wales please visit our website for further information www.edcw.org
- 4. ecodesign is concerned with reducing environmental & social impacts of a product or service through better design 80% of environmental impacts of a product or service can be locked-in at the design stage
- 5. ecodesign requires life cycle thinking most designers are concerned with these stages take make buy/use waste recycle re--manufacture re-use
- 7. reason no.1 sustainable development needs to be over-arching, not an add-on.
- 8. 50 million tonnes of e-waste is produced annually. Much of this waste is dumped in countries such as China and Africa source: RSA
- 9. reason no.2 we live in a global economy.
- 10. "Sonicare Elite 7000“ produced at 11 locations and in five time zones, comprised of 38 components, parts supplied by Japan, France, China and Malaysia, materials and production in Austria, Sweden, assembly in Philippines and United States, when fully assembled and packaged in Seattle the components have travelled a full 27,880 kilometres, two thirds of the Earth's circumference. source: SPIEGEL Magazine
- 11. reason no.3 over-consumption is not on the agenda.
- 12. 60,000 tonnes of Christmas decorations were imported into the UK from China in 2006
- 13. reason no.4 ecodesign is good design which is good business practice.
- 14. 1.8 tonnes the amount of raw material are required to manufacture the average desktop PC and monitor 98% of products are thrown away within 6 months source: Chris Jordan and CKS recycling
- 15. Image www.castlereagh.gov.uk £32 Landfill tax in the UK has risen from £7.00 per tonne in 1996 to £32.00 in 2008
- 16. “ “ The only businesses around in 20 years time will be green and sustainable businesses Richard Branson, Virgin, 2008