ITFT-MEDIA EFFECTIVE COMMUNICATION
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Effective communication is essential for conveying messages and is fundamental to an effective personality. Key principles for speakers include clarity, audience consideration, and feedback, while receivers must be attentive and engaged. The document outlines the continuous nature of communication, its social basis, and the Seven C's of communication, which emphasizes credibility, context, content, clarity, continuity, channel, and capability.
ITFT-MEDIA EFFECTIVE COMMUNICATION
- 2. Effective Communication • Effective communication is the hallmark of an effective personality. Communication is the most important aspect of human personality and we can’t think of an effective personality in the absence of effective communication. • E.g. If your communication get the proper response from the receiver it means that you effectively conveyed the message
- 3. • How to achieve effective Communication Principles that a speaker must follow for effective communication are: • Principle of clarity: • Objectives of communication • Planning the communication
- 4. • Principle of tone and content of the message: • Actions and picture: • Principle of adequacy • Encourage creative and critical thinking • Consider audience’s information needs: • Consider audience's technical background: • Consider audience's cultural background and gender
- 5. • Principle of time. • Principle of integration: • Keep it short and simple: • Consider audience's knowledge of the subject • Seek audience’s feedback
- 6. Principles that a receiver must follow are • Principle of attention/good listening: The receiver must pay full attention at the time of receiving the communication to make it effective. • Principle of feedback: Communication is a two way process. It is complete only when the person to whom it is made understands it in the same sense in which it is meant. The purpose of communication gets defeated if the feedback is not received.
- 7. Main features of communication are • Communication is essentially a social activity. It means that it owes its existence to the society. At the same time, it is the very basis of social life and the society can’t survive in its absence. • It is a continuous process that has been going on • It is a two way process and it is complete only when the receiver understands the message in the same sense and spirit in which the communicator intends to convey. • It is concerned with sharing and understanding of feelings, ideas, information etc.
- 8. Seven C’s of Communication • Credibility- It is hallmark of communication. Success of communication depends upon your credibility. Communication begins with a climate of belief. Whatever you communicate should show your earnest desire to serve. • Context- Communication program must square with the realities of its environment. The context must explain and confirm the message and not contradict it. To communicate, a right message to a right person at a right time should be given. • Content- The message must have meaning for the receiver. It must have relevance for person. It is culture specific. • Clarity- The message must be put in simple terms. It should mean something to receiver as they do for the sender. Complex issues must be compressed into themes or slogans that have simplicity and clarity
- 9. • Continuity and consistency- Communication is a never ending process. Repetition is required to receive it. We have to repeat it such that it penetrates into the mind as it is intended. Repetition in communication contributes in factual and attitude learning. One theme must lead to another i.e. continuity and consistency. • Channel- Only the established channels of communication should be used. Channels which the receivers view and respect. Creating new channels is a difficult task. Different channels have different impact and serve effectively in different stages. • Capability- Communication must take into account the capability of the audience. Communication is effective when they require the least effort on the part of the recipient. This includes factors of reading availability, and receiver’s knowledge.
- 10. Thank you