eGenie: Is social media a waste of time?
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The document explores the value of social media for businesses, discussing various platforms and marketing strategies aimed at increasing customer engagement, brand awareness, and sales. It provides guidance on best practices for using platforms like Facebook, Twitter, and LinkedIn, including dos and don'ts, to effectively reach target audiences. Additionally, it emphasizes the importance of having a clear plan, engaging content, and regular analysis to optimize social media efforts.
eGenie: Is social media a waste of time?
- 1. © eGenie www.egenie.biz Is Social Media a waste of time for my business?
- 2. © eGenie www.egenie.biz Course Info • Presenter • Fire Exits • Timings/Breaks • Questions
- 3. © eGenie www.egenie.biz Agenda • Introductions • What is Social Media? • Is it a waste of time? • Does anything work? – (and, if so, what?) • Do’s and don’ts
- 4. © eGenie www.egenie.biz Who are eGenie? eGenie – “3 wishes – more customers, more sales, more profit” Working with local SMEs Bing & Google certified Delivering increased profit
- 5. © eGenie www.egenie.biz eGenie Process Marketing Optimisation Analysis Recommendations
- 6. © eGenie www.egenie.biz Introductions • Who are you? • What do you do? • What do you want out of today?
- 7. © eGenie www.egenie.biz What is Social Media Marketing?
- 8. © eGenie www.egenie.biz What is Social Media Marketing • Social Media websites and applications that enable users to create and share content or to participate in social networking • Marketing the action or business of promoting and selling products or services, including market research and advertising
- 9. © eGenie www.egenie.biz 9 Types of Social Media • Social Networking • Blogs • Microblogging • Business Networking • Social Bookmarking • Content Voting • News Aggregation • Directories & Wikis • Online Video sharing
- 10. © eGenie www.egenie.biz Social Media Platforms – Social Networking
- 11. © eGenie www.egenie.biz Social Media Platforms – Blogs
- 12. © eGenie www.egenie.biz Social Media Platforms – Business Networking
- 13. © eGenie www.egenie.biz Social Media Platforms – Social Bookmarking
- 14. © eGenie www.egenie.biz Social Media Platforms – Content Voting
- 15. © eGenie www.egenie.biz Social Media Platforms – News Aggregation
- 16. © eGenie www.egenie.biz Social Media Platforms – Directories & Wikis
- 17. © eGenie www.egenie.biz Social Media Platforms – Video Sharing
- 18. © eGenie www.egenie.biz Social Media Platforms – Photo Sharing
- 19. © eGenie www.egenie.biz Number of people using Social Media
- 20. © eGenie www.egenie.biz Is Social Media a waste of time?
- 21. © eGenie www.egenie.biz Does it make a difference? Source: Google http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
- 22. © eGenie www.egenie.biz Does it make a difference?
- 23. © eGenie www.egenie.biz Does it make a difference?
- 24. © eGenie www.egenie.biz How can Social Media Help?
- 25. © eGenie www.egenie.biz Business objectives? More customers, more sales, more profit. • Show people where you are! • Let people know who you are!
- 26. © eGenie www.egenie.biz Business objectives? • Brand awareness • Product awareness • Build reputation or authority • Reach new markets • Engage with audience – build loyalty • Seek feedback • Signpost your website
- 27. How do people use the web? Participation • Connecting • Collaborating • Creating • Sharing Consumption • Finding • Browsing • Consuming • Buying
- 28. Business objectives? • Brand awareness • Product awareness • Build reputation or authority • Reach new markets • Engage with audience • Seek feedback • Signpost your website Connecting Sharing Collaborating Connecting Collaborating Collaborating Sharing / SEO
- 29. © eGenie www.egenie.biz Which Platforms work?
- 30. © eGenie www.egenie.biz Which Platforms work? • Consider – Who is your target market – Go where your target market goes – Use keywords
- 31. © eGenie www.egenie.biz Platforms - Facebook • 65% of businesses never get seen on Facebook • Factors: o Time o Engagement o Affinity
- 32. Facebook – Who’s it for? • High Google competition • Innovative products / services • Visual products • Word of mouth • Branding & engagement Trades Tech Cake-shop Trades Large Orgs
- 33. Platforms – Facebook– Do’s & Don’ts Do • Reply to comments • Be consistent in tone • Use 80/20 rule • Use images & video • Pose questions • Look at Insights Don’t • Use your Personal account • Overshare • Be late in responding • Write in length • Buy likes • Fill newsfeeds
- 34. © eGenie www.egenie.biz Platforms - Twitter
- 35. Twitter – Who’s it for? • Authority • Growth industries • Visual products • Branding & engagement • Responding to customer • Demonstrating expertise Services / Profession Tech Cake-shop Large Orgs B2C B2B
- 36. Platforms – Twitter – Do’s & Dont’s Do • Tweet often • Ask for retweets • Include a CTA • Include links • Respond to criticism • Shorten links • Use images Don’t • Court Controversy • Alienate / Anger • Be too salesy • Be negative • Be vague
- 37. © eGenie www.egenie.biz Platforms - LinkedIn
- 38. © eGenie www.egenie.biz LinkedIn – Who’s it for? • Business to Business • Building Authority • Networking • Lead Generation
- 39. LinkedIn– Do’s & Dont’s Do • Maintain current profile • Demonstrate knowledge • Help / Solve problems • Join groups • Post informatively • Use a professional image Don’t • Spam message • Prioritise quantity over quality • Self promote • Use as a soapbox
- 40. © eGenie www.egenie.biz Platform - Google+
- 41. © eGenie www.egenie.biz Google+ Who’s it for? • Local business • Brick & Mortar • Competitive industry • Competitive search • Build authority / engage • Social Proof • Google Locksmith Shop Restaurant Trade Tech / Services Plumber Advertisers
- 42. Platforms – Google+ Do’s & Dont’s Do • It! • Encourage reviews • Link with website • Add images • Link authorship Don’t • Use personal Google+ page • Forget to add all contact details
- 43. © eGenie www.egenie.biz Platforms - Others
- 44. © eGenie www.egenie.biz Video • Engage more • Communicate more clearly • Demonstrate skill • Show off products • Be human • Host on your website • Earn ad revenue
- 45. © eGenie www.egenie.biz Image • Wow your audience
- 46. What makes a good post? • Be relevant • Be interesting • Be social • Keep audience in mind • Focus on objective • Catchy Title • Use images or video • Include a link • Shorten link • Include clear CTA
- 47. Golden Rules of Social Media • Listen • Good content – Keywords – Add value • 80/20 sales rule • Seek to engage • Policy for staff • Don’t make it personal • Define your goals • Make a plan • Use a calendar • Set aside time • Analyse & Adjust
- 48. © eGenie www.egenie.biz Summary • Go where your audience goes • Beware potential pitfalls • Stick to the rules • Be authentic • Commit to a plan • Test and measure
- 49. © eGenie www.egenie.biz Tools – Hoot Suite
- 50. © eGenie www.egenie.biz Tools – NameChk
- 51. © eGenie www.egenie.biz Any questions? [email protected] www.eGenie.biz 01245 790388
Editor's Notes
- #6: So, that was eLignum. We wanted to bring all that experience to the aid of local SMEs. But, we found that providing reports and recommendations had no value