Ekslusivt Linkedln indblik_JamesGill
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LinkedIn can help Danish companies develop and support their businesses in three key ways: 1. Companies can use LinkedIn to research consumers, as 60% of buyers complete their purchase decision process online before contacting companies directly. 2. Companies should create relevant content to engage their target audiences on LinkedIn, as content marketing can increase referral traffic, social engagement, and higher quality leads. 3. Companies can stay up to date on trending topics and distribute content through their LinkedIn Company Page to connect with professionals in their industry.
Ekslusivt Linkedln indblik_JamesGill
- 1. ”How can (Danish) companies use LinkedIn to develop and support their businesses?” James Gill 07.04.2014
- 2. Your buyers behaviour has changed forever
- 3. 1) Research 3) Brand Contact Purchase Decision 2) Consideration 60% through the decision making process Consumers are a long way through the buying process before they connect with your company
- 4. The world of work has changed forever too
- 6. Personal vs Professional Mindset
- 7. Emotions on professional networks are just below the surface… Career Info
- 8. Identity Networks Knowledge 277m members
- 11. ©2012 LinkedIn Corporation. All Rights Reserved. 11
- 12. ©2012 LinkedIn Corporation. All Rights Reserved. 12 TRUST Trust breeds advocacy
- 13. 1. Value the Who
- 14. 2. Be helpful!
- 15. 3. Be the editor
- 16. 3. Be the editor
- 17. 4. Make it snackable Easily Consumed ‘The Wrapper’ Clear Value ‘The Chocolate’
- 18. The net effect of good, relevant content Increased referral traffic Social engagement Higher quality leads
- 19. ©2013 LinkedIn Corporation. All Rights Reserved. Organic postsPerforming audience extension Blackberry - SponsoredBlackberry - Sponsored
- 20. 400% More of the right leads from LinkedIn
- 21. Just a few of the brands achieving great results
- 22. 50% received low effectiveness rating 87% of survey respondents use social media for content distribution. B2B Content Marketing Trends
- 23. Know where you are, and what to do 12,000,000 members 90,010 members Target Audience Members you would like to reach (monthly active users) Content Marketing Engagement Members who engage with your content Your target audience Like, share, comment, follow, click Content Marketing Score Unique Members Engaged = =x Multiplier 4425Active Target Audience 23
- 24. Understand how to say it Top Trending Topics (March 2014) big data mobile devices leadership android cloud computing Example Articles per Trending Topic • Five Game-Changing Predictions for IT in 2014 : cioinsight.com • Virtualization vs. Cloud Computing: What's the Difference? : businessnewsdaily.com • Why Nest will be bigger for Google than Android : qz.com • Google Ends Its Motorola Misadventure : businessweek.com • Are You the Smartest Person in the Room? Let's Hope Not : linkedin.com • Don't Fall In To These Leadership Traps In 2014 : forbes.com • Enterprise Architecture: Getting Organized For The New Year : forbes.com • Mobile-First Is Old News. Think Platform-First. : linkedin.com • MIT to offer its first professional MOOC in big data : gigaom.com • 2014: The Year Big Data Adoption Goes Mainstream In The Enterprise : forbes.com 24
- 25. Our Mission. Connect the world’s professionals to make them more productive and successful
- 27. In summary 1. Consumers are empowered 2. Content is King 3. Context is Queen