Engaging social media content
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The document outlines strategies for creating engaging social media content by targeting a specific audience and communicating effectively. It emphasizes understanding audience preferences, addressing their concerns, and consistently conveying the company's core message. Additionally, it recommends various social media management tools to help schedule and monitor content efficiently.
Engaging social media content
- 1. Michael Gray 520-548-1970 http://OnlineBizSmarts.com Engaging Social Media Content
- 2. Create Create content your audience craves Curate Publish your content on the correct channels Evaluate Measure your content effectiveness Communicate Listen and respond
- 3. Create content your audience craves
- 4. Identify Your Target Audience(LeanCanvas.com) Discover where they spend their time online Create an Avatar for your target audience with name and everything you can find to identify them Begin crafting your content to feed their likes and dislikes. Speak to their fear, anger, love, curiosity, and trust. Communicate how your product or company fixes or helps in their greatest problem Don’t forget to consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA People don’t buy what you do they buy why you do it.
- 5. 70% - 30% Female to Male Business Owner or Decision Maker 35 to 70 Age Owns a home Kids or Empty Nest Interested in the economy Interested in new ways of getting clients Connected in the community Entrepreneurial College grad or some college Cost Conscious
- 6. Expertise Solutions Funny IT & Social Self & Business Improvement Universal Craved Content Blog X X FB X X X X X LI X X X TW X X X X X YT Pin X X X X X X X
- 7. Inspirational Motivational Life is Short Dreams Come True Back To Basics Great Stories Makes You Laugh Makes You Sad Never Give Up You Are Unique David VS Goliath More To Life
- 9. http://www.postplanner.com/ https://bufferapp.com https://hootsuite.com Facebook Scheduling Tool http://www.shoutlet.com/ http://www.wildfireapp.com/ http://www.toprankblog.com/2010/09/22-social-media- marketing-management-tools/ http://www.lifehack.org/articles/communication/the- ultimate-guide-to-social-media-update-scheduling.html
- 11. Nutshellmail.com Mobile Apps Speed of response can win the decision for business. Monitor Monitor Monitor