The document defines enterprise architecture and discusses its key components and levels of detail. It also reviews major industry trends like big data, data analytics, mobility, and cloud computing that enterprise architects should focus on. The benefits of enterprise architecture are outlined as more efficient IT operations, reduced business risk, and faster time to market. Customer relationship management (CRM) aims to increase profitability through solidifying customer satisfaction and loyalty. True CRM provides a holistic view of customers to inform business decisions.