Establishing a new firm
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Bereket Döner, founded by Hayrettin Taşkıran in 1989, produces 3 tons of meat daily and operates 32 restaurants and 2 döner factories, aiming to establish a franchise system and improve brand recognition. The company's target market includes all generations in Turkey, excluding those seeking unhealthy options, and offers a variety of meat types and other products like pizza and meatballs. The marketing campaign emphasizes health, freshness, and timely delivery, running from May 1 to June 1, 2011, and its success will be evaluated based on financial performance post-campaign.
Establishing a new firm
- 1. Some information about firm -In 1989, Hayrettin Taşkıran,Businessman,founded Bereket Döner - In 1999 start produce first meet stock and they produced every day 3 tons meat -Now they have 32 restaurants and 2 döner factories..
- 2. We choose our logo and brand name this
- 3. The main purpose of this marketing plan - To start a franchise system - Bring to creative methods for this sector..
- 4. We are producing our döner by ourself and now we will show our process ..
- 5. Target Group Target Market: Try to be best brand at our sector with our new products and services. Döner Man target market at Turkey: Every generation except for unhealthy people.
- 6. We have two type of meats(red and white) - Also we have many different kind of döner style and also we are selling except döner this kind of product :pizza,meatball,and any other type of sweets..
- 8. Distribution - Our factory should be middle of restaurants and farmer’s way.Because we want to save time and money. - We have speacial trucks.( All of trucks have to have freezer) - We want to delivery our products right on time because time is very important for fresh meats.
- 9. ‘’Nothing is important than human health’’
- 10. Used media - Some local channels at our restaurants’ region -Distribute brochures to public places ( such us, Apartments,Hostels,any other small firms..) -Some local radios -Firm’s website -POS advertisements, give away cards
- 11. Message (slogen) -The firm’s message: ‘’Hiçbirşey insan sağlığından daha önemli değildir’’.(Nothing is important than human health ). -Slogen: ‘’Dünya döndükçe dönerlerimizde dönecek’’ ( During the world turns our döners will turn, too )
- 12. The style, colours and atmosphere of advertising campaign -Healthy, Tasteful, Trustworthy and friendly - You can eat our meats easily without fear
- 13. Time duration, frequency etc. Time of the campaign: 01.05.2011. – 01.06.2011. - Local channels at Turkey: Between 15:00 & 20:00 - Brochures: Continuously - Radios: 12:00 & 17:00 - Firm’s website: Continuously - ( www.donermann.com.tr) - POS advertisements, give away cards: Continuosly
- 14. Connecting other actions or activities Some amateur football organizations and festivals
- 15. When and how will you measure the success of the campaign - We will compare our financial condition before the advertisement and if our income increase then we can say advertisement was success.
- 16. THANK YOU FOR YOUR ATTENTİON