This document discusses promoting ethics in business education. It identifies problems in current curriculums such as a lack of emphasis on ethics and how to teach it. Surveys show misconduct is decreasing but pressure to compromise ethics is increasing. Innovative approaches like Giving Voice to Values focus on implementing values. Recommendations include setting standards for ethics education and incentivizing ethical behavior rather than just curriculum changes. Successful programs at XLRI and SPJIMR integrate ethics concepts into management teachings.