Organizational Performance Measures
1. Economic Value Added (EVA)
2. Owners Value Added (OVA)
3. Market Value Added (MVA)
4. Cash Flow Return on Investment (CFROI)
5. Cash Value Added (CVA)
6. Total Business Return (TBR)
Dr. K. Balanaga Gurunathan
Professor in Finance,
Amity Business School, Amity University,
Gurgaon ( Manesar), Haryana , 122413
India
Organizational Performance Measures
Economic Value Added
Economic Value Added (EVA) is a financial
performance method to calculate the true
economic profit of a corporation.
“Is the quantum of economic value (or
profits) generated by a company in excess of its
cost of capital.”
EVA can be calculated as Net Operating
Profit After Tax minus a charge for the
opportunity cost of the capital invested.
Economic Value Added (EVA)
• A measure reflecting the absolute amount of
shareholder value created or destroyed during each
year.
• A measure highly correlated with stock prices.
• A useful tool for choosing the most promising financial
investments.
• A registered trademark owned by Stern Stewart &Co.
supporting more than 250 large companies around the
world.
EVA: Basic Premise
• Managers are obliged to create value for their
investors
• Investors invest money in company because
they expect returns.
• Capital charge(CC) is the average equity return
on equity
• Thus creating less return than the CC is
economically not acceptable
EVA: Application
• EVA reflects company’ performance
• Positive EVA indicates value creation
• Negative EVA indicates value destruction
• Series of negative EVA is a signal that
restructuring in a company may be needed.
• EVA can be calculated on the basis of the
Profit/loss account and Balance sheet.
• USAGE of the EVA method: Aligning decisions with shareholder
wealth
• The primary financial objective of any company should be to
maximize the wealth of its shareholders.
• The value of a company depends on the extent to which investors
expect that future profits will differ from the cost of capital. By
definition, a sustained increase in EVA will result in an increase in the
market value of a company.
• This approach has proved valid and effective for many types of
organizations. This is because the level of EVA isn't what really
matters. Current performance already is reflected in share prices. It is
the (continuous) improvement in EVA that brings (continuous)
increases in shareholder wealth.
Some specific usages of EVA include:
• To set organizational goals. * Performance measurement.
• Determining of bonuses. * Communication with shareholders and investors.
• Motivation of managers. * Capital budgeting.
• Corporate valuation. * Analyzing equities.
Computation of EVA
EVA is the profit that remains after deducting a charge for the
capital employed by a company from the profit after tax. It is
calculated as follows:
EVA per annum = PAT but before Interest - Total cost of capital
including notional cost of reserves
Or
EVA = NOPAT – (Weighted Avg.Cost of Capital * Invested
Capital)
NOPAT = Net operating PAT
-
NOPAT = Operating Income x (1 – Tax Rate)
• EVA should be a real growth, after discounting
for inflation and other negative factors.
• To calculate EVA
Determine the difference between the
actual rate of return on assets and the cost of
capital, and multiply this difference by the net
investment in the business. To analyse the
impact of inflation we may take the following
numerical example
Illustration
The Capital Works out = 24 /50
= 0.48 or 48%
20 * 12% of opportunity cost = 20 +
4 = 24
• EVA = NOPAT – (Weighted
Avg.Cost of Capital * Invested
Capital)
= 24 – (0.132 * 50) = 17.4 Million
Workings:
• NOPAT = PBIT (1-Tax rate)
= (30 (1-0.2)) = 30 * 0.8 = 24 Million
• WACC = (20/50 * 15) + (12/50
*15%) + (18/50*10%) = 6
+3.66+3.66 = 13.2 %
Rs.in
Million
Total Asset Value of the
Enterprise
100
Operating Profit 30
Sources of Funds used:
Capital
Reserves
10% loans
Total
20
12
18
50
Dividend Expectation 15%
Opportunity cost of Funds in
the Industry
12%
Average Annual Rate of
Inflation
5%
Tax Rate 20%
Owners Value Added
OVA considers cost of each component of Capital Separately. It can be
computed as:
= [PAT+ Interest Cost + Asset Appreciation] –
[Opportunity cost of Reserves + Actual Int. +
Appropriate cost of share capital*]
• Appropriate cost of owners capital should comprise
of following 3 components :–
1. Rate of int. at which, the owners raise their funds
2. Disposable Income for consumption
3. Moderate rate of growth.
Let us look at the following illustrations to understand OVA
Following is the total capital employed by X Ltd., as on 31-12-1998
Share Capital 100 $ Million
Reserves 200 $ Million
10% Public Bonds 120 $ Million
9% Institutional Loan 130 $ Million
Company Made an Operating Profit of $ 130 million
during 1999. For EVA computation cost of total
capital is taken at 15%. Shareholders raise their
funds at 11%. Moderate rate of growth of the
economy is 2%. Company Pays tax at 30%. It was
also reported that the fixed assets market price
appreciated by $5 million during the year.
EVA Computation:
$ Million
Operating Profit 130.00
Less: Interest 23.70
PBT 106.30
Less: Tax @ 30% 31.89
PAT 74.41
EVA = [PAT + Interest] – [Total Cost of Capital]
= (74.41 + 23.7) – (550 * 15%)
= 98.11 – 82.5
= $ 15.61.million
OVA Computation:
OVA = [PAT + Int. + Asset Appreciation] – [Appropriate cost of owners
fund + Actual Interest cost of Borrowing]
= [74.41 + 23.7 + 5] – [55.5+23.7]
= (103.11) – (79.2)
= $ 23.91 Million
*Appropriate cost of owners capital
Cost of Capital raised by owners : 33.00
[ 300 * 11%]
+ Disposable Income [50% of above : 16.50
cost of capital]
+ Moderate rate of growth (2%) : 6.00
Total 55.5
OVA Advantages
1. It considers cost of each component of capital
separately.
2. It also considers “Asset value appreciation”,
as part of “Value added” the shareholders
wealth.
3. It treats the “Cost of owners funds” more
appropriately, from the view point of
shareholders. It should be the net retained
fund for company’s growth.
Market Value Added
It is the total value of the company [including debt]
reduced by the net assets.
Market Value Added (MVA) is the difference between
the equity market valuation of a listed/quoted company and
the sum of the adjusted book value of debt and equity
invested in the company.
In other words: it is the sum of all capital claims held against
the company; the market value of debt and the market value
of equity
Calculation of Market Value Added:
MVA = Market Value - Invested Capital.
Or
MVA = Market capital of the company + Value of
outstanding debt –(Total assets of the company
– Current liabilities
Or
MVA = Market value of equity – book value of
equity
Market Value of equity = (No. shares) * (price per
share) + Value of debt
Book Value = Total common equity + Value of
debt
The higher the Market Value Added (MVA) is, the better
it is. A high MVA indicates the company has created
substantial wealth for the shareholders.
MVA is equivalent to the present value of all future
expected EVAs. Negative MVA means that the value
of the actions and investments of management is less
than the value of the capital contributed to the
company by the capital markets. This means that
wealth or value has been destroyed.
The aim of a firm should be to maximize MVA. The aim
should not be to maximize the value of the firm, since
this can be easily accomplished by investing ever-
increasing amounts of capital.
Limitations of Market Value Added
1. MVA does not take into account the
opportunity costs of the invested capital.
2. MVA does not take into account the interim
cash returns to shareholders.
3. MVA can not be calculated at divisional
(Strategic Business Unit) level and can not be
used for private held companies.
Cash Flow Return on Investment
Cash Flow Return on Investment (CFROI),
originally developed by HOLT Value Associates
(since Jan 2002 CFSB Holt, Chicago), is an
Economic Profit (Cash-Flow) based corporate
performance/valuation framework, mainly used
by portfolio managers and corporations.
• CFROI is normally calculated on an annual basis,
and it is compared to an inflation-adjusted cost of
capital to determine whether a corporation has
earned returns superior to its costs of capital. Using
Cash Flow Return on Investment, you can compare
companies with disparate asset compositions, across
borders and time.
• An advantage of CFROI is that it ties performance
measurement to the factor that investors appreciate
highly: the ability of a corporation to generate cash
flow. Also CFROI is inflation-adjusted.
CFROI is the equivalent of ROI computed
based on cash flows, instead of profits.
CFROI compares the sustainable cash flow
generated by a firm with the total cash invested
[towards both fixed assets and working capital]
to generate these inflows.
Sustainable cash flow is defined as cash flow
less economic depreciation.
The calculation of CFROI (formula) is:
[Cash Flow – Economic Depreciation] / Cash invested
CFROI explained
• It can be calculated at the level of a Strategic
Business Unit, and it can also be used for private
held companies.
• It is an approximation of the average real internal
rate of return earned by a firm on all its operating
assets. The inflation-adjusted CFROI method, is
calculated from a recurring stream of after-tax cash
flows generated by a company's growing base of
depreciating and non depreciating assets.
• Over time, CFROI fades, or regresses, to the
long-term corporate average. By applying the
ROI to the total assets, a net cash receipt
forecast can be calculated. This forecast is
discounted back to the present to arrive at a
current value for a company.
• CFSB Holt maintains a CFROI database
of over 18.000 companies, consisting of
20 year historical data for American
companies and 10 year historical data for
non American companies.
Cash Value Added
CVA is BCG’s metric for measuring
economic profit. It is conceptually similar to
EVA, but it is based mainly on cash items.
The Cash Value Added (CVA) model
includes only cash items, i.e. Earnings Before
Depreciation Interest and Tax (EBDIT, adjusted
for non cash charges), working capital
movement and non-strategic investments.
The sum of those three items is the
Operating Cash Flow (OCF). The OCF is
compared with a cash flow requirement, "the
Operating Cash Flow Demand" (OCFD). This
OCFD represents the cash flow needed to meet
the investor's financial requirements on the
company's strategic investments, i.e. the Cost of
Capital.
Opportunity cost of capital in cash terms
Instead of measuring the investor's opportunity Cost of
Capital in percentage terms, the CVA model uses the
investor's opportunity Cost of Capital in cash terms. The
difference between the OCF and the OCFD is the "Cash
Value Added" - CVA.
The CVA for a period is a good estimate of the cash
flow generated above or below the investor's requirement
for that period.
This analysis can be done at each level of the company
and the CVA for the company is the aggregate CVA of its
Strategic investments.
CVA compared with MVA
• Unlike Market-based measurements, such as MVA,
Cash Value Added (CVA) can be calculated at
divisional (Strategic Business Unit) level.
• Unlike Securities measurements, CVA is a flow and
can be used for performance evaluation over time.
CVA compared with EBIT
• Unlike accounting profit, such as EBIT,
Net Income and EPS, Cash Value Added
(CVA) is Economic and is based on the
idea that a company must cover both the
operating costs AND the Cost of Capital.
Formula of Cash Value Added
Sales
- Costs
-----------------------------------------
Operating Surplus
+ Working Capital Movement
- Non-strategic Investments
-----------------------------------------
Operating Cash Flow
- Operating Cash-Flow Demand
-----------------------------------------
Cash Value Added - CVA
Operating Cash Flow Demand
Economic Depreciation
Capital charge on Gross Investments
Total Business Return
• Total Business Return is a forward-looking
measurement of CFROI. TBR was designed to
imitate the way in which capital markets
determine Total Shareholder Return (TSR).
In this way we can also use Total Business
Return for an internal business unit, division,
project or strategy.
Calculation of Total Business Return
Terminal Value at the End of the Period
- Gross Cash Investments at the Begin of the Period
+ Gross Cash Flows in the In-between Period
----------------------------------------------
Total Business Return (TBR)
TBR = [(End Business Value – Beginning Business
Value / Beginning Business Value ] + [Free Cash flow /
Beginning Business Value]
OR
Total Business Return is very similar to
something EVA users call forward looking
IRR.
• TBR can be calculated at divisional
(Strategic Business Unit) level and below.
Total Business Return can even be
observed for privately held companies.
BCG Approach – TSR, TBR, CFROI & CVA
End Market Value –
Beginning Market Value
TSR TBR End Market Value –
Beginning Market Value
Dividend CVA CFROI Cash flow
Economic
Depreciation
Capital InvestmentCharge on Investment
Thank you

EVA, OVA, MVA, CFROI, CVA & TBR

  • 1.
    Organizational Performance Measures 1.Economic Value Added (EVA) 2. Owners Value Added (OVA) 3. Market Value Added (MVA) 4. Cash Flow Return on Investment (CFROI) 5. Cash Value Added (CVA) 6. Total Business Return (TBR) Dr. K. Balanaga Gurunathan Professor in Finance, Amity Business School, Amity University, Gurgaon ( Manesar), Haryana , 122413 India
  • 2.
    Organizational Performance Measures EconomicValue Added Economic Value Added (EVA) is a financial performance method to calculate the true economic profit of a corporation. “Is the quantum of economic value (or profits) generated by a company in excess of its cost of capital.” EVA can be calculated as Net Operating Profit After Tax minus a charge for the opportunity cost of the capital invested.
  • 3.
    Economic Value Added(EVA) • A measure reflecting the absolute amount of shareholder value created or destroyed during each year. • A measure highly correlated with stock prices. • A useful tool for choosing the most promising financial investments. • A registered trademark owned by Stern Stewart &Co. supporting more than 250 large companies around the world.
  • 4.
    EVA: Basic Premise •Managers are obliged to create value for their investors • Investors invest money in company because they expect returns. • Capital charge(CC) is the average equity return on equity • Thus creating less return than the CC is economically not acceptable
  • 5.
    EVA: Application • EVAreflects company’ performance • Positive EVA indicates value creation • Negative EVA indicates value destruction • Series of negative EVA is a signal that restructuring in a company may be needed. • EVA can be calculated on the basis of the Profit/loss account and Balance sheet.
  • 6.
    • USAGE ofthe EVA method: Aligning decisions with shareholder wealth • The primary financial objective of any company should be to maximize the wealth of its shareholders. • The value of a company depends on the extent to which investors expect that future profits will differ from the cost of capital. By definition, a sustained increase in EVA will result in an increase in the market value of a company. • This approach has proved valid and effective for many types of organizations. This is because the level of EVA isn't what really matters. Current performance already is reflected in share prices. It is the (continuous) improvement in EVA that brings (continuous) increases in shareholder wealth. Some specific usages of EVA include: • To set organizational goals. * Performance measurement. • Determining of bonuses. * Communication with shareholders and investors. • Motivation of managers. * Capital budgeting. • Corporate valuation. * Analyzing equities.
  • 7.
    Computation of EVA EVAis the profit that remains after deducting a charge for the capital employed by a company from the profit after tax. It is calculated as follows: EVA per annum = PAT but before Interest - Total cost of capital including notional cost of reserves Or EVA = NOPAT – (Weighted Avg.Cost of Capital * Invested Capital) NOPAT = Net operating PAT - NOPAT = Operating Income x (1 – Tax Rate)
  • 8.
    • EVA shouldbe a real growth, after discounting for inflation and other negative factors. • To calculate EVA Determine the difference between the actual rate of return on assets and the cost of capital, and multiply this difference by the net investment in the business. To analyse the impact of inflation we may take the following numerical example
  • 9.
    Illustration The Capital Worksout = 24 /50 = 0.48 or 48% 20 * 12% of opportunity cost = 20 + 4 = 24 • EVA = NOPAT – (Weighted Avg.Cost of Capital * Invested Capital) = 24 – (0.132 * 50) = 17.4 Million Workings: • NOPAT = PBIT (1-Tax rate) = (30 (1-0.2)) = 30 * 0.8 = 24 Million • WACC = (20/50 * 15) + (12/50 *15%) + (18/50*10%) = 6 +3.66+3.66 = 13.2 % Rs.in Million Total Asset Value of the Enterprise 100 Operating Profit 30 Sources of Funds used: Capital Reserves 10% loans Total 20 12 18 50 Dividend Expectation 15% Opportunity cost of Funds in the Industry 12% Average Annual Rate of Inflation 5% Tax Rate 20%
  • 10.
    Owners Value Added OVAconsiders cost of each component of Capital Separately. It can be computed as: = [PAT+ Interest Cost + Asset Appreciation] – [Opportunity cost of Reserves + Actual Int. + Appropriate cost of share capital*] • Appropriate cost of owners capital should comprise of following 3 components :– 1. Rate of int. at which, the owners raise their funds 2. Disposable Income for consumption 3. Moderate rate of growth.
  • 11.
    Let us lookat the following illustrations to understand OVA Following is the total capital employed by X Ltd., as on 31-12-1998 Share Capital 100 $ Million Reserves 200 $ Million 10% Public Bonds 120 $ Million 9% Institutional Loan 130 $ Million Company Made an Operating Profit of $ 130 million during 1999. For EVA computation cost of total capital is taken at 15%. Shareholders raise their funds at 11%. Moderate rate of growth of the economy is 2%. Company Pays tax at 30%. It was also reported that the fixed assets market price appreciated by $5 million during the year.
  • 12.
    EVA Computation: $ Million OperatingProfit 130.00 Less: Interest 23.70 PBT 106.30 Less: Tax @ 30% 31.89 PAT 74.41 EVA = [PAT + Interest] – [Total Cost of Capital] = (74.41 + 23.7) – (550 * 15%) = 98.11 – 82.5 = $ 15.61.million
  • 13.
    OVA Computation: OVA =[PAT + Int. + Asset Appreciation] – [Appropriate cost of owners fund + Actual Interest cost of Borrowing] = [74.41 + 23.7 + 5] – [55.5+23.7] = (103.11) – (79.2) = $ 23.91 Million *Appropriate cost of owners capital Cost of Capital raised by owners : 33.00 [ 300 * 11%] + Disposable Income [50% of above : 16.50 cost of capital] + Moderate rate of growth (2%) : 6.00 Total 55.5
  • 14.
    OVA Advantages 1. Itconsiders cost of each component of capital separately. 2. It also considers “Asset value appreciation”, as part of “Value added” the shareholders wealth. 3. It treats the “Cost of owners funds” more appropriately, from the view point of shareholders. It should be the net retained fund for company’s growth.
  • 15.
    Market Value Added Itis the total value of the company [including debt] reduced by the net assets. Market Value Added (MVA) is the difference between the equity market valuation of a listed/quoted company and the sum of the adjusted book value of debt and equity invested in the company. In other words: it is the sum of all capital claims held against the company; the market value of debt and the market value of equity
  • 16.
    Calculation of MarketValue Added: MVA = Market Value - Invested Capital. Or MVA = Market capital of the company + Value of outstanding debt –(Total assets of the company – Current liabilities Or MVA = Market value of equity – book value of equity Market Value of equity = (No. shares) * (price per share) + Value of debt Book Value = Total common equity + Value of debt
  • 17.
    The higher theMarket Value Added (MVA) is, the better it is. A high MVA indicates the company has created substantial wealth for the shareholders. MVA is equivalent to the present value of all future expected EVAs. Negative MVA means that the value of the actions and investments of management is less than the value of the capital contributed to the company by the capital markets. This means that wealth or value has been destroyed. The aim of a firm should be to maximize MVA. The aim should not be to maximize the value of the firm, since this can be easily accomplished by investing ever- increasing amounts of capital.
  • 18.
    Limitations of MarketValue Added 1. MVA does not take into account the opportunity costs of the invested capital. 2. MVA does not take into account the interim cash returns to shareholders. 3. MVA can not be calculated at divisional (Strategic Business Unit) level and can not be used for private held companies.
  • 19.
    Cash Flow Returnon Investment Cash Flow Return on Investment (CFROI), originally developed by HOLT Value Associates (since Jan 2002 CFSB Holt, Chicago), is an Economic Profit (Cash-Flow) based corporate performance/valuation framework, mainly used by portfolio managers and corporations.
  • 20.
    • CFROI isnormally calculated on an annual basis, and it is compared to an inflation-adjusted cost of capital to determine whether a corporation has earned returns superior to its costs of capital. Using Cash Flow Return on Investment, you can compare companies with disparate asset compositions, across borders and time. • An advantage of CFROI is that it ties performance measurement to the factor that investors appreciate highly: the ability of a corporation to generate cash flow. Also CFROI is inflation-adjusted.
  • 21.
    CFROI is theequivalent of ROI computed based on cash flows, instead of profits. CFROI compares the sustainable cash flow generated by a firm with the total cash invested [towards both fixed assets and working capital] to generate these inflows. Sustainable cash flow is defined as cash flow less economic depreciation.
  • 22.
    The calculation ofCFROI (formula) is: [Cash Flow – Economic Depreciation] / Cash invested CFROI explained • It can be calculated at the level of a Strategic Business Unit, and it can also be used for private held companies. • It is an approximation of the average real internal rate of return earned by a firm on all its operating assets. The inflation-adjusted CFROI method, is calculated from a recurring stream of after-tax cash flows generated by a company's growing base of depreciating and non depreciating assets.
  • 23.
    • Over time,CFROI fades, or regresses, to the long-term corporate average. By applying the ROI to the total assets, a net cash receipt forecast can be calculated. This forecast is discounted back to the present to arrive at a current value for a company. • CFSB Holt maintains a CFROI database of over 18.000 companies, consisting of 20 year historical data for American companies and 10 year historical data for non American companies.
  • 24.
    Cash Value Added CVAis BCG’s metric for measuring economic profit. It is conceptually similar to EVA, but it is based mainly on cash items.
  • 25.
    The Cash ValueAdded (CVA) model includes only cash items, i.e. Earnings Before Depreciation Interest and Tax (EBDIT, adjusted for non cash charges), working capital movement and non-strategic investments. The sum of those three items is the Operating Cash Flow (OCF). The OCF is compared with a cash flow requirement, "the Operating Cash Flow Demand" (OCFD). This OCFD represents the cash flow needed to meet the investor's financial requirements on the company's strategic investments, i.e. the Cost of Capital.
  • 26.
    Opportunity cost ofcapital in cash terms Instead of measuring the investor's opportunity Cost of Capital in percentage terms, the CVA model uses the investor's opportunity Cost of Capital in cash terms. The difference between the OCF and the OCFD is the "Cash Value Added" - CVA. The CVA for a period is a good estimate of the cash flow generated above or below the investor's requirement for that period. This analysis can be done at each level of the company and the CVA for the company is the aggregate CVA of its Strategic investments.
  • 27.
    CVA compared withMVA • Unlike Market-based measurements, such as MVA, Cash Value Added (CVA) can be calculated at divisional (Strategic Business Unit) level. • Unlike Securities measurements, CVA is a flow and can be used for performance evaluation over time.
  • 28.
    CVA compared withEBIT • Unlike accounting profit, such as EBIT, Net Income and EPS, Cash Value Added (CVA) is Economic and is based on the idea that a company must cover both the operating costs AND the Cost of Capital.
  • 29.
    Formula of CashValue Added Sales - Costs ----------------------------------------- Operating Surplus + Working Capital Movement - Non-strategic Investments ----------------------------------------- Operating Cash Flow - Operating Cash-Flow Demand ----------------------------------------- Cash Value Added - CVA Operating Cash Flow Demand Economic Depreciation Capital charge on Gross Investments
  • 30.
    Total Business Return •Total Business Return is a forward-looking measurement of CFROI. TBR was designed to imitate the way in which capital markets determine Total Shareholder Return (TSR). In this way we can also use Total Business Return for an internal business unit, division, project or strategy.
  • 31.
    Calculation of TotalBusiness Return Terminal Value at the End of the Period - Gross Cash Investments at the Begin of the Period + Gross Cash Flows in the In-between Period ---------------------------------------------- Total Business Return (TBR) TBR = [(End Business Value – Beginning Business Value / Beginning Business Value ] + [Free Cash flow / Beginning Business Value] OR
  • 32.
    Total Business Returnis very similar to something EVA users call forward looking IRR. • TBR can be calculated at divisional (Strategic Business Unit) level and below. Total Business Return can even be observed for privately held companies.
  • 33.
    BCG Approach –TSR, TBR, CFROI & CVA End Market Value – Beginning Market Value TSR TBR End Market Value – Beginning Market Value Dividend CVA CFROI Cash flow Economic Depreciation Capital InvestmentCharge on Investment
  • 34.