Eval q3
- 1. WHICH KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
- 2. WHAT IS A MEDIA INSTITUTION? A media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet. What media institutions are out there? Bauer media Time Inc. UK Bauer Media UK is an entertainment network of iconic, multi-platform brands. Founded in Hamburg in 1875, the Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA. Time Inc. is one of the world's leading media companies, their influential brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom such as Decanter and Horse & Hound
- 3. IMMEDIATE MEDIA Immediate media is the special interest content and platform company. It has some of the best loved brands in the UK which contains a wide range of magazines, from Mountain Biking to knitting. Advantages An advantage of using Immediate media, would be the fact that they only produce two music magazines “BBC Music” and “Radio Times”. These magazine are popular, but only have an audience for older generations. “BBC Music” in particular, only focuses on classical music. This means that there is space for my magazine. They don’t own anything like my magazine at all. They don’t have a magazine with a rock genre or one which has a younger audience. My magazine is new to them and will create and opportunity for them to gain profit as well as a whole new audience. Disadvantages However, Immediate media may not want my magazine. As not having one like this sets them apart from other companies. They may want to keep what they have as my magazine doesn’t really fit in with their other magazines, which all aimed towards and older audience. They might want to keep it this way.
- 4. BAUER MEDIA From this screenshot we can see that the institution Bauer media distribute the magazines; Kerrang!, MOJO and Q. Advantages The magazine Kerrang! Has a target audience for teenagers just like my magazine and also focuses around the same genre. At first, this could look like a disadvantage, however because they have a magazine similar to mine it shows that they would be interested in my magazine. Kerrang also produces its product weekly, whereas my magazine is monthly. So my magazine differs to the magazine which they already produce. We can see that Bauer seem to be interested in the rock genre. Which means a lot of their audience are interested in rock. By having my magazine, this will create more profit for the company as they will buy my magazine each month as well as the Kerrang! Magazine weekly.
- 5. Disadvantages The disadvantages of using Bauer media, would be the fact that they do already have Kerrang! As their main rock magazine. They may not see that point or the need for another magazine with the same genre. As Kerrang! Is already so popular. There is also the fact that my magazine and Kerrang! Also have the same target audience, with evidently would mean that it is quite similar to Kerrang! So this would put Bauer off of my magazine. They may be looking for a magazine with a different target audience. Time Inc.UK Time Inc. distributes the music magazine NME. Advantages Like my magazine NME’s genre focuses around Indie rock and rock music. But like Kerrang! It is published weekly whereas my magazine is published monthly making my magazine “Amplified!” different to NME. The publishing company also only produces this music magazine, meaning that they have room and will be willing to look at my magazine and many others.
- 6. They do not have a music magazine that is published monthly, so because my magazine is published monthly. This may attract the company to my magazine. The magazine NME also has and older audience. Whereas my audience is for teenagers. So my magazine is something completely new, which Time Inc.UK don’t already have. They will gain something by having my magazine It will be beneficial to them. As like Kerrang! It would gain a huge audience, who will always buy the magazine. This means that my magazine will definitely give the company a profit. Disadvantages However, Time Inc. UK may not have other magazines for a reason. Perhaps because most their magazines are aimed towards a older audience. They would not want my magazine as it is something completely different to what they already have. They may not want to have music magazines. As we can see many of their brands are for adults, with magazines such as; Ideal Home, Homes and gardens. Which are magazines which would not interest a younger person. Their magazines are also very professional and clean looking. Whereas my magazine is grungy and the total opposite. So this could put them off my magazine. Also, their magazines seem to be for higher classes, this could mean that they think my magazine is not for them as my magazine is aimed towards a different social class.
- 7. MY CHOSEN MEDIA INSTITUTION For my magazine I have chosen Bauer Media. This is because I feel like the advantages outweigh the disadvantages the most for this institution. Bauer already publishes a wide range of magazines. 3 of which are music based. So my magazine will want to be looked at. Whereas with Time Inc. UK they do not have many music magazines meaning they aren’t interested in these types of magazines. Instead they produce magazines about healthy lifestyles and homeware. Although Amplified is similar to Kerrang! My magazine also has it’s differences. It is produced monthly not weekly and will have unique content such as the gallery and meet and greet section. Which is not included within Kerrang! This makes my magazine new and unique compared to the other 3 magazines they already have. I also know that the institution have a budding, music loving audience who will be willing to check out and buy my new magazine. So we already know that it will be popular and will create profit for the company. This would be different if I used Time Inc. UK as they do not have the audience that will read my magazine. Their magazines are aimed towards the older generations so younger readers may be put of my magazine if it is published by them as they would think it is not for them.