Reading and Evaluating
Arguments
 The critical reader must be able to evaluate
arguments.
 When you evaluate an argument (a set of
claims), you determine its value or
persuasiveness.
 To be able to do a good job evaluating
arguments, you need to know what an
argument is and how an argument is put
together.
 An argument is a claim that is supported
by reasons or evidence.
 When an author tries to persuade the
reader that something is true or correct
by presenting supporting reasons or
evidence, an argument is being made.
 This means that an argument is different
from a statement.
An argument presents logical reasons
and evidence to support a viewpoint
Parts of an Argument
 ISSUE - problem or controversy about
which people disagree
 CLAIM - the position on the issue
 SUPPORT - reasons and evidence that
the claim is reasonable and should be
accepted
 REFUTATION - opposing viewpoints
Persuasion
 The author is trying to convince the reader
that a claim is true by giving supporting
reasons or evidence.
The Claim
 The claim of an argument
is the point of the argument.
 When an author makes an argument,
it’s the claim that the author is trying to
persuade the reader to accept as true.
Types of Claims
 CLAIM OF FACT - statement that can be
proven or verified by observation or
research
 “Within ten years, destruction
of rain forests will cause
hundreds of plant and animal
species to become extinct.”
Types of Claims
 CLAIM OF VALUE - states that one thing
or idea is better or more desirable than
another.
 “Requiring community service
in high school will produce more
community-aware graduates.”
Types of Claims
 CLAIM OF POLICY - suggests what
should or ought to be done to solve a
problem.
 “To reduce school violence, more gun and
metal detectors should be installed in
public schools.”
Analysis
 To evaluate an argument, you need to
analyze it.
 When you analyze an argument, you
break it down into its parts and
examine them by themselves and in
relation to the other parts of the
argument.
Types of Support
 REASON - a general statement that
supports a claim.
 EVIDENCE - consists of facts, statistics,
experiences, comparisons, and examples
that show why the claim is valid.
 EMOTIONAL APPEALS - ideas that are
targeted toward needs or values that
readers are likely to care about.
Inductive and Deductive Arguments
 INDUCTIVE - reaches a general
conclusion from observed specifics.
 “By observing the performance of a large
number of athletes, you could conclude
that athletes possess physical stamina.”
Inductive and Deductive Arguments
 DEDUCTIVE - begins with a major
premise and moves toward a more
specific statement or minor premise.
 “Athletes possess physical stamina.
Because Anthony is an athlete, he must
possess physical stamina.”
Strategies for Reading an Argument
 What does the title suggest? Preview!
 Who is the author, and what are his or her
qualifications?
 What is the date of publication?
 What do I already know about the issue?
Strategies for Reading an Argument
 Read once for an initial impression.
 Read the argument several more times.
 Annotate as you read.
 Highlight key terms.
 Diagram or map to analyze structure.
Strategies for Evaluating Arguments
 Evaluate Types of Evidence - Is it
sufficient to support the claim?
 Personal Experience - may be biased, so
do not accept it
 Examples - should not be used by
themselves
Strategies for Evaluating Arguments
 Statistics - can be misused, manipulated
or misinterpreted.
 Comparisons and Analogies - reliability
depends on how closely they correspond
to the situation.
 Relevancy and Sufficiency of Evidence - is
there enough of the right kind to support
the claim?
Strategies for Evaluating Arguments
 Definition of Terms - should be carefully
defined and used consistently
 Cause-Effect Relationships - evidence that
the relationship exists should be present
 Implied or Stated Value System - are they
consistent with your personal value
system?
Strategies for Evaluating Arguments
 Recognizing and Refuting Opposing
Viewpoints
 Question the accuracy, relevancy or
sufficiency of the opponent’s evidence.
 Does the author address opposing viewpoints
clearly and fairly?
 Does the author refute the opposing viewpoint
with logic and relevant evidence?
Strategies for Evaluating Arguments
 Unfair Emotional Appeals
 Emotionally Charged or Biased Language
 False Authority
 athletes endorsing underwear
 movie stars selling shampoo
 Association
 a car being named a Cougar to remind you of a
sleek animal
 a cigarette advertisement featuring a scenic
waterfall
Strategies for Evaluating Arguments
 Unfair Emotional Appeals
 Appeal to “Common Folk”
 an ad showing a product being used in an average
household
 a politician suggesting he is like everyone else
 Ad Hominem - attack on the person rather
than his/her viewpoint
 “Join the Crowd” Appeal or Bandwagon
What emotional appeal is being used?
 Come early so you won’t have to stand in line –
because everyone knows you can make a deal
with Dave and save.
 As a test pilot, Susan Gibbs knows performance.
“That’s why I drive a Mustang,” she says.
 Olson’s pizzas are lower in fat and calories.
Other pizza makers don’t care about your health.
Emotional appeals continued…
 “We can work magic with your children,” says
Eileen of Eileen’s Day Care. “Call upon us, and
your children will be happy you did.”
 Liberty Bell Airlines flies anywhere in this great
land, from sea to shining sea.
 As a young man, Candidate Alan Wilson learned
what it means to work hard by spending long
hours lifting boxes and sweeping floors working in
a department store.
Errors in Logical Reasoning
commonly called logical fallacies
invalidate the argument or render argument flawed
 Circular Reasoning/Begging the Question
 “Female police officers should not be sent to
crime scenes because apprehending
criminals is a man’s job.”
 Hasty Generalization - conclusion derived
from insufficient evidence
 “Because one apple is sour,
all of them in the bowl must
be sour.”
Errors in Logical Reasoning
 Non Sequitur (“It Does Not Follow”)
 “Because my doctor is young, I’m
sure she’ll be a good doctor.”
 False Cause
 “Because I opened the umbrella when I
tripped on the sidewalk, the umbrella must
have caused me to trip.”
 Either-Or Fallacy
 “Because of the violence, TV must be either
allowed or banned.”
For Each Argument:
 Identify the claim.
 Outline the reasons to support the claim.
 What types of evidence are used?
 Evaluate the adequacy and sufficiency of
the evidence.
 What emotional appeals are used?
 Does the author recognize or refute
counter arguments?
Chapter 11: Evaluating an Author's Ar
28
© 2008 McGraw-Hill
Higher Education
Step 1: Identify the Author’s
Assumptions
 An author’s assumptions consist of things the
author takes for granted without presenting
any proof (in other words, what the author believes or
accepts as true and bases the argument on).
 Ask yourself, “What does the author take for
granted?”
 If the author’s assumptions are illogical or
incorrect, the entire argument will be flawed.
Readers may be misled unless they identify the
author’s assumptions.
Chapter 11: Evaluating an Author's Ar
29
© 2008 McGraw-Hill
Higher Education
Step 2: Identify the
Types of Support
 Types of support refers to the kind of
evidence the author uses to back up the
argument.
 Ask yourself, “What kind of support does the
author present to back the argument?”
 Support can include research findings, case
studies, personal experience or observation,
examples, facts, comparisons, expert testimony
and opinions.
Chapter 11: Evaluating an Author's Ar
30
© 2008 McGraw-Hill
Higher Education
Step 3: Determine the
Relevance of the Support
 Relevance means the support is
directly related to the argument.
 Ask yourself, “Is the support directly
related to the argument?”
 Unless the author is an expert, his or
her opinion or personal experience may
not be particularly relevant.
Chapter 11: Evaluating an Author's Ar
31
© 2008 McGraw-Hill
Higher Education
Step 4: Determine the
Author’s Objectivity
 The author’s argument has objectivity
when the support consists of facts and
other clear evidence.
 Ask yourself, “Does the author present
facts and clear evidence as support?”
Chapter 11: Evaluating an Author's Ar
32
© 2008 McGraw-Hill
Higher Education
Step 5: Determine the
Argument’s Completeness
 An argument is complete if the author
presents adequate support and
overcomes opposing points.
 Sometimes authors do not give enough support.
 Sometimes they leave out information that would
weaken their argument. Their argument would be
stronger if they presented it and countered it.
Chapter 11: Evaluating an Author's Ar
33
© 2008 McGraw-Hill
Higher Education
Step 6: Determine if the
Argument Is Valid
 An argument is valid (has validity) if
it is logical.
 Ask yourself, “Is the argument logical
(well-reasoned)?”
Chapter 11: Evaluating an Author's Ar
34
© 2008 McGraw-Hill
Higher Education
Step 7: Decide if the
Argument Is Credible
 An argument has credibility if it is
believable (convincing).
 Ask yourself, “Is the author’s argument
believable?”
 Validity and credibility are closely
related since an argument that is not
valid will not be credible.
Analyzing an Argument
 What issue is presented?
 What is the author’s argument?
 What are some author’s assumptions?
 What type of support (facts, experts’ opinions, research,
observations, personal experiences, etc.) do the author/s
present?
 How relevant (directly related to the issue) is the
support?
 Is the argument objective and complete?
 Is the argument valid(logical) and credible (believable)?
Comparing the Arguments:
 Compare the types of evidence used.
 Which argument did you find more
convincing? Why?
 What further information would be useful
in assessing the issue?

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evaluatingargumentslesson2-130811080249-phpapp02.pptx

  • 2.  The critical reader must be able to evaluate arguments.  When you evaluate an argument (a set of claims), you determine its value or persuasiveness.  To be able to do a good job evaluating arguments, you need to know what an argument is and how an argument is put together.
  • 3.  An argument is a claim that is supported by reasons or evidence.  When an author tries to persuade the reader that something is true or correct by presenting supporting reasons or evidence, an argument is being made.  This means that an argument is different from a statement.
  • 4. An argument presents logical reasons and evidence to support a viewpoint
  • 5. Parts of an Argument  ISSUE - problem or controversy about which people disagree  CLAIM - the position on the issue  SUPPORT - reasons and evidence that the claim is reasonable and should be accepted  REFUTATION - opposing viewpoints
  • 6. Persuasion  The author is trying to convince the reader that a claim is true by giving supporting reasons or evidence.
  • 7. The Claim  The claim of an argument is the point of the argument.  When an author makes an argument, it’s the claim that the author is trying to persuade the reader to accept as true.
  • 8. Types of Claims  CLAIM OF FACT - statement that can be proven or verified by observation or research  “Within ten years, destruction of rain forests will cause hundreds of plant and animal species to become extinct.”
  • 9. Types of Claims  CLAIM OF VALUE - states that one thing or idea is better or more desirable than another.  “Requiring community service in high school will produce more community-aware graduates.”
  • 10. Types of Claims  CLAIM OF POLICY - suggests what should or ought to be done to solve a problem.  “To reduce school violence, more gun and metal detectors should be installed in public schools.”
  • 11. Analysis  To evaluate an argument, you need to analyze it.  When you analyze an argument, you break it down into its parts and examine them by themselves and in relation to the other parts of the argument.
  • 12. Types of Support  REASON - a general statement that supports a claim.  EVIDENCE - consists of facts, statistics, experiences, comparisons, and examples that show why the claim is valid.  EMOTIONAL APPEALS - ideas that are targeted toward needs or values that readers are likely to care about.
  • 13. Inductive and Deductive Arguments  INDUCTIVE - reaches a general conclusion from observed specifics.  “By observing the performance of a large number of athletes, you could conclude that athletes possess physical stamina.”
  • 14. Inductive and Deductive Arguments  DEDUCTIVE - begins with a major premise and moves toward a more specific statement or minor premise.  “Athletes possess physical stamina. Because Anthony is an athlete, he must possess physical stamina.”
  • 15. Strategies for Reading an Argument  What does the title suggest? Preview!  Who is the author, and what are his or her qualifications?  What is the date of publication?  What do I already know about the issue?
  • 16. Strategies for Reading an Argument  Read once for an initial impression.  Read the argument several more times.  Annotate as you read.  Highlight key terms.  Diagram or map to analyze structure.
  • 17. Strategies for Evaluating Arguments  Evaluate Types of Evidence - Is it sufficient to support the claim?  Personal Experience - may be biased, so do not accept it  Examples - should not be used by themselves
  • 18. Strategies for Evaluating Arguments  Statistics - can be misused, manipulated or misinterpreted.  Comparisons and Analogies - reliability depends on how closely they correspond to the situation.  Relevancy and Sufficiency of Evidence - is there enough of the right kind to support the claim?
  • 19. Strategies for Evaluating Arguments  Definition of Terms - should be carefully defined and used consistently  Cause-Effect Relationships - evidence that the relationship exists should be present  Implied or Stated Value System - are they consistent with your personal value system?
  • 20. Strategies for Evaluating Arguments  Recognizing and Refuting Opposing Viewpoints  Question the accuracy, relevancy or sufficiency of the opponent’s evidence.  Does the author address opposing viewpoints clearly and fairly?  Does the author refute the opposing viewpoint with logic and relevant evidence?
  • 21. Strategies for Evaluating Arguments  Unfair Emotional Appeals  Emotionally Charged or Biased Language  False Authority  athletes endorsing underwear  movie stars selling shampoo  Association  a car being named a Cougar to remind you of a sleek animal  a cigarette advertisement featuring a scenic waterfall
  • 22. Strategies for Evaluating Arguments  Unfair Emotional Appeals  Appeal to “Common Folk”  an ad showing a product being used in an average household  a politician suggesting he is like everyone else  Ad Hominem - attack on the person rather than his/her viewpoint  “Join the Crowd” Appeal or Bandwagon
  • 23. What emotional appeal is being used?  Come early so you won’t have to stand in line – because everyone knows you can make a deal with Dave and save.  As a test pilot, Susan Gibbs knows performance. “That’s why I drive a Mustang,” she says.  Olson’s pizzas are lower in fat and calories. Other pizza makers don’t care about your health.
  • 24. Emotional appeals continued…  “We can work magic with your children,” says Eileen of Eileen’s Day Care. “Call upon us, and your children will be happy you did.”  Liberty Bell Airlines flies anywhere in this great land, from sea to shining sea.  As a young man, Candidate Alan Wilson learned what it means to work hard by spending long hours lifting boxes and sweeping floors working in a department store.
  • 25. Errors in Logical Reasoning commonly called logical fallacies invalidate the argument or render argument flawed  Circular Reasoning/Begging the Question  “Female police officers should not be sent to crime scenes because apprehending criminals is a man’s job.”  Hasty Generalization - conclusion derived from insufficient evidence  “Because one apple is sour, all of them in the bowl must be sour.”
  • 26. Errors in Logical Reasoning  Non Sequitur (“It Does Not Follow”)  “Because my doctor is young, I’m sure she’ll be a good doctor.”  False Cause  “Because I opened the umbrella when I tripped on the sidewalk, the umbrella must have caused me to trip.”  Either-Or Fallacy  “Because of the violence, TV must be either allowed or banned.”
  • 27. For Each Argument:  Identify the claim.  Outline the reasons to support the claim.  What types of evidence are used?  Evaluate the adequacy and sufficiency of the evidence.  What emotional appeals are used?  Does the author recognize or refute counter arguments?
  • 28. Chapter 11: Evaluating an Author's Ar 28 © 2008 McGraw-Hill Higher Education Step 1: Identify the Author’s Assumptions  An author’s assumptions consist of things the author takes for granted without presenting any proof (in other words, what the author believes or accepts as true and bases the argument on).  Ask yourself, “What does the author take for granted?”  If the author’s assumptions are illogical or incorrect, the entire argument will be flawed. Readers may be misled unless they identify the author’s assumptions.
  • 29. Chapter 11: Evaluating an Author's Ar 29 © 2008 McGraw-Hill Higher Education Step 2: Identify the Types of Support  Types of support refers to the kind of evidence the author uses to back up the argument.  Ask yourself, “What kind of support does the author present to back the argument?”  Support can include research findings, case studies, personal experience or observation, examples, facts, comparisons, expert testimony and opinions.
  • 30. Chapter 11: Evaluating an Author's Ar 30 © 2008 McGraw-Hill Higher Education Step 3: Determine the Relevance of the Support  Relevance means the support is directly related to the argument.  Ask yourself, “Is the support directly related to the argument?”  Unless the author is an expert, his or her opinion or personal experience may not be particularly relevant.
  • 31. Chapter 11: Evaluating an Author's Ar 31 © 2008 McGraw-Hill Higher Education Step 4: Determine the Author’s Objectivity  The author’s argument has objectivity when the support consists of facts and other clear evidence.  Ask yourself, “Does the author present facts and clear evidence as support?”
  • 32. Chapter 11: Evaluating an Author's Ar 32 © 2008 McGraw-Hill Higher Education Step 5: Determine the Argument’s Completeness  An argument is complete if the author presents adequate support and overcomes opposing points.  Sometimes authors do not give enough support.  Sometimes they leave out information that would weaken their argument. Their argument would be stronger if they presented it and countered it.
  • 33. Chapter 11: Evaluating an Author's Ar 33 © 2008 McGraw-Hill Higher Education Step 6: Determine if the Argument Is Valid  An argument is valid (has validity) if it is logical.  Ask yourself, “Is the argument logical (well-reasoned)?”
  • 34. Chapter 11: Evaluating an Author's Ar 34 © 2008 McGraw-Hill Higher Education Step 7: Decide if the Argument Is Credible  An argument has credibility if it is believable (convincing).  Ask yourself, “Is the author’s argument believable?”  Validity and credibility are closely related since an argument that is not valid will not be credible.
  • 35. Analyzing an Argument  What issue is presented?  What is the author’s argument?  What are some author’s assumptions?  What type of support (facts, experts’ opinions, research, observations, personal experiences, etc.) do the author/s present?  How relevant (directly related to the issue) is the support?  Is the argument objective and complete?  Is the argument valid(logical) and credible (believable)?
  • 36. Comparing the Arguments:  Compare the types of evidence used.  Which argument did you find more convincing? Why?  What further information would be useful in assessing the issue?