The document summarizes how the magazine addressed its audience across various design elements:
- The language used informal, conversational tone to relate to the young target audience. Articles were in a Q&A format about music festivals and an artist's clothing brand.
- Fonts were used strategically - bold, large fonts for mastheads and features, smaller text for articles. Different fonts were used on each cover.
- Content focused on dance music genres, festivals, and the featured artist to match the audience interests revealed in a survey. Images and a pull quote emphasized key information.
- Bright, high-key lighting and summery, casual clothing in images would appeal to the target audience. The front cover