This document analyzes the design and language used in a fictional music magazine to attract its target indie music audience. It examines how the magazine borrows conventions from Kerrang magazine, such as photo placement and band descriptions. The language, photos, and band portrayal aim to appeal specifically to teenagers interested in indie music. Examples are given of how indie bands typically present themselves differently than rock or hip hop bands. Unique selling points that could draw readers include the front cover photo, title logo, exclusive articles, and distinctive design style.