Evaluation Q5.

Evaluation Q5.

• 1.
  5. HOW DIDYOU ATTRACT/ADDRESS YOUR AUDIENCE?
• 2.
  To attract ouraudience for the film I would firstly create three accounts which are cheap, simply and effective when used correctly. These are: • Facebook Fan Page • Twitter • Snapchat On these accounts we would provide information on the film and any screening times at local cinemas. We would also advertise any offers for online copies or DVD sales On the Facebook page particularly we would offer a ratings, comment and review section allowing our audience once attracted to comment there thoughts on the piece, allowing us to gain feedback to improve next time and see what features the audience liked. To aid the distribution we would market cleverly. Through the means of cheap advertising and posters we would get the word out to as many people as possible. Then we would use websites such as survey monkey to create a free survey for our friends to complete on the best way we can distribute the film for the audiences needs. The posters created would be exciting and eye catching and placed around train stations and bus stops, were lots of people travel through on a regular basis.
• 3.
  Furthermore, we wouldcreate an action packed trailer to be played on Facebook as and advert and before YouTube videos, forcing people to watch it to carry on to watch their desired video on the website. To address our audience we would listen to their needs through reading their opinions on questionnaires and feedback from the survey. From the feedback from the questionnaire we completed before starting the production of our media piece we noticed a majority of thriller watchers were male. So to address this factor we added decided to make the antagonist female to break stereotypes and attract a more female audience as it breaks the norm.